Vivial: Text Messaging - The New Smart Marketing Strategy

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Jim Continenza, CEO

Americans are hooked on their smartphones. The numbers are staggering. Consider this:

• An Asurion study found that people look at their phones an average of 80 times per day.

• Ninety percent of text messages are ready within 3 minutes, according to TechJury.

• The open rate of SMS messages is 99 percent (Medium).

• More than 16 million text messages are sent every minute in America.

These numbers send a clear message: Whether your business is trying to reach millennials, baby boomers or any generation in between, texting is a critical part to any digital marketing strategy to connect with customers in a natural, non-invasive way.

At Vivial, we work hard to make it easier for businesses to develop real and meaningful relationships with customers. That’s why, we introduced text messaging as part of the Vivial Marketing Platform.

Text messaging was once only available to large companies due to cost and resource restrictions. But now Vivial is making it available to small and medium sized business owners ensuring they too can build, maintain and grow loyalty using this highly effective marketing channel. Integrated into Vivial’s proprietary dashboard, text messaging is the latest enhancement to the company’s powerful online, mobile and social marketing platform.

This new service helps businesses use texting for marketing purposes like new product information, promotional efforts and enhancing the customer experience. It’s designed to improve your overall digital marketing campaign by:

• Increasing revenue with exclusive offers designed to build loyalty

• Increase customer satisfaction with customer-centric messages

• Reduce churn with relevant and timely touchpoints to create engagement

Benefits of texting

Still on the fence? Not sure you want to dedicate dollars to this aspect of your marketing strategy? Consider these key benefits of texting:

• It’s effective. The high open rate of text messages makes mobile marketing a near-foolproof way to reach your audience through a direct but non-intrusive approach.

• It’s instantaneous. Texts are typically read within 15 minutes of receipt, so customers receive the information immediately. This is especially helpful if the message is time sensitive, such as an appointment reminder.

• It’s complementary. Text messaging is a great complement to your existing online and social marketing efforts. You can reinforce marketing strategies with short and succinct text messages that include links to videos or social media profiles, offers and more.

• It inspires action. Individuals who receive texts have a 40 percent higher conversion rate than those who don’t (Small Business Trends), meaning they’re more likely to actually visit your website, purchase an item and schedule a service—in essence, do something.

The bottom line: if your business is not including texting as part of the overall marketing strategy, you are missing a huge opportunity to connect with consumers.

Vivial: Leading the industry

Committed to connecting companies to customers and people to products, Vivial continuously looks to innovate, build, and acquire new customer engagement tools. Today the company is helping businesses enhance the way they connect with prospects and customers, build loyalty, grow engagement and track results. As an industry leader, Vivial continues to add to their portfolio, incorporating new pieces of the marketing mix and enhancing the ways to help businesses engage with their customers on a personal level. The company has been recognized in numerous top lists such as ‘Fifth Hottest Technology Company’ by Forbes; ‘10 Best Marketing Solution’ by Industry Era; ‘30 Fastest-Growing Tech Companies’ by Silicon Review; ‘Best Content Writing Service’ by MarTech Breakthrough Awards; and won ‘Best Places to Work’ awards from the American City Business Journals.

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Company
Vivial

Headquarters
Dayton, OH

Management
Jim Continenza, CEO

Description
Vivial provides marketing products and services to small and medium-sized businesses across the US for more than 100 years. Vivial’s aim is to help businesses grow with its user-friendly and budget-friendly local online marketing technology or a custom marketing campaign that they create, implement, as well as monitor by themselves. This includes everything from bleeding-edge digital solutions such as video, websites, and search engine marketing, to more traditional channels like print directories. Its turn-key solutions enable customers to effortlessly run their businesses