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Weekly Brief

Thursday, August 08,2019

Feature of the Week

Top Sales Tech Trends Boosting Business Revenue
In 2019, Artificial Intelligence (AI) infiltrated all company functions, including sales. Chatbots function as sales agents on the front line to assist companies in bringing in more leads and qualify them.  Read more ‣
Why to Include CGI in Marketing Plan?
With the growing competition in the market a business always have to be forward thinking and stay ahead of their competitors.  Read more ‣
The Reinvention of Digital Marketing with AI-driven Practices
Outstanding client experience is an essential element of a successful digital advertising campaign. If the content provided to users applies to them, they are more likely to become recurring clients and have the allegiance of the brand.  Read more ‣

CIO Viewpoint

Quiet Please! Listening in Progress
By Kyle Ragsdale, Ex CMO, Billy Casper Golf  
I have had the pleasure of working in sports related marketing roles for nearly 15 years.  Read more ‣
In Health, the Power of Content is the Power to Transform Lives
By Lyn Falconio, CMO, Publicis Health  
Content marketing bridges the gap between advertising and relationship management through dynamic creativity that responds to what’s wanted and what’s working…continuously.  Read more ‣

Featured Vendors

Genius Monkey: Every Organization Needs a Genius Monkey in Action
By Jeremy Hudgens, CRO, Director of Client Solution  
Genius Monkey’s proprietary platform enables agencies and brands to maximize their advertising ROI and reach more targeted people cost-effectively. The platform accesses numerous behavioral databases and learns the online behavior, demographics,...  Read more ‣
Coegi: The New-Age Digital Marketing Partners
By Sean Cotton, President  
A new-age digital marketing solutions provider, the firm offers programmatic technology and social solutions to bring audiences and advertisers together. The firm assembles people, partners, and platforms to service brands’ desired outcomes...  Read more ‣
Billups: Granular Audience Visibility for Maximum Engagement
By Benjamin Billups, Founder & CEO  
Billups is an advertising technology company for the OOH & DOOH marketplace, translating the physical world into data-driven solutions with the leading outdoor advertising platform. With offices across the US, Billups uses the largest independent...  Read more ‣

CXO Insights

Emerging Trends and Challenges in the Ad Management Landscape
By Dave Savoy, Director, B2B Media Strategy  
In B2B Media and Marketing, one of the core challenges we face is that there is no single purchase...  Read more ‣
Laying the Foundation to Eliminate Digital Ad Fraud
By Jerelle Gainey, CTO, Drum Agency  
Along with the support of the Google advertising ecosystem, ad.txt has experience rapid uptake.  Read more ‣