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Weekly Brief

Thursday, September 17,2020

Feature of the Week

Top Trends in Account-Based Marketing
Understanding the state of Account-Based Marketing and where it is heading is critical for any marketing practitioner today  Read more ‣
What is the Importance of a Reputation Management Software?
Companies invest a lot of time and effort into creating strong brands. Adhering to the speed of technology, corporate reputations can be doomed overnight.  Read more ‣
Why Companies are Investing in Online Customer Survey Tools
Companies are using online customer survey tools to get accurate feedback from the target consumers about their services or products  Read more ‣

CIO Viewpoint

Four Reasons Why You Need A Third-Party Security Assessment
By Jeff Cann, CIO, Encore Electric, Inc.  
Recently, social media giant Facebook announced that a security breach exposed the accounts of 50 million of its users.  Read more ‣
How to Build High Value Customer Relationships in Any Industry
By Bobby Ritterbeck, CMO, Marlette Funding  
It’s possible to take a generally low-engagement relationship and make it highly valuable for both parties.  Read more ‣

Featured Vendors

Signalayer: Attracting Customers through Enhanced User Experience
By Roman Zadyrako, Co-Founder  
Offers a cloud-based engagement optimization platform to help brands create engaging marketing experiences for their customers by enhancing UX  Read more ‣
MeetingPlay: Custom Event App for Increased Engagement
By Joe Schwinger, Co-Founder & CEO  
A mobile event app provider that develops intuitive, engaging, and information-rich solutions to enhance the overall event experience  Read more ‣
Sellr Technologies: Interactive Platform Delivering Exceptional Customer Experiences
By Tom Miller, Chairman & CEO  
Sellr Technologies, headquartered in Alpharetta, GA, is transforming the beverage retail-marketing arena by delivering new competitive differentiator: exceptional customer experiences at the point of decision. By embracing a disruptive technology...  Read more ‣

CXO Insights

Getting Around the Marketing World
By Kobi Ben Meir, Director of Marketing, Yalber  
Position and purpose are two key elements that determine your brand’s worth and will act as...  Read more ‣
A CDP Can Be Your Competitive Advantage
By Michael Kaushansky, President Havas Helia & Chief Data Officer, Havas  
Finding a qualified partner to help select, implement and launch a CDP is viable option and often can...  Read more ‣