Weekly Brief

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Weekly Brief

Thursday, January 14,2021

Feature of the Week

Looking for advanced analytics and tracking? Perhaps, businesses will want to be able to demonstrate where marketing brings value to the sales process.  Read more
The Customer Data Platform is one part of the stack (CDP). A Customer Data Platform is a device that, at any touchpoint, aggregates and integrates customer data so that companies can understand precisely who the customers are and what motivates their  Read more
Personalization is something nice to offer the customers. In the space of hyper-personalized experiences driven by technology leaders like Amazon, Starbucks, and Spotify, the personalization level has been set high.  Read more

CIO Viewpoint

By Marcella Shinder, CMO, Nielsen  
Right now, the conversation in the marketing community is about leveraging Big Data for big insights, and part of this involves working more closely with the CIO.  Read more
By Michael Kubasik, Executive Vice President & CIO, Travel and Transport, Inc.  
Like all good innovation, our mobile journey started eight years ago in a gastropub.  Read more

Featured Vendors

By Peter Jakus, VP, Market, and Industry Insights  
Exponea is a martech company that offers innovative solutions,empowering marketers to deliver truly personalized experiences to their customers.The company’s next-generation Customer Data & Experience Platform (CDXP) provides a complete toolset,...  Read more
By Dan Curran, President  
St.Louis-based PowerPublish has re-imagined the brand marketing space with its Virtual Content Newsroom. The company helps brands break away from marketing and instead leverage brand journalism. To become a publisher (a media company) in order to...  Read more
By Kelly Burgess  
ConsumerAffairs is an online reputation management company that builds tools for its clients to manage their reputation proactively by harnessing and leveraging customer voice to drive business results. ConsumerAffairs provides its...  Read more

CXO Insights

By Thomas Brauch, Head of Analytics, Wunderman  
Every day the ways we connect with technology are becoming more interactive, intelligent, and...  Read more
By Michael Goldrich, Global Head of Digital Marketing, Club Quarters Hotels  
The shift to agile marketing is probably one of the biggest changes in the technology landscape for...  Read more