Looking for advanced analytics and tracking? Perhaps, businesses will want to be able to demonstrate where marketing brings value to the sales process. Read more ‣
The Customer Data Platform is one part of the stack (CDP). A Customer Data Platform is a device that, at any touchpoint, aggregates and integrates customer data so that companies can understand precisely who the customers are and what motivates their Read more ‣
Personalization is something nice to offer the customers. In the space of hyper-personalized experiences driven by technology leaders like Amazon, Starbucks, and Spotify, the personalization level has been set high. Read more ‣
Right now, the conversation in the marketing community is about leveraging Big Data for big insights, and part of this involves working more closely with the CIO.
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Exponea is a martech company that offers innovative solutions,empowering marketers to deliver truly personalized experiences to their customers.The company’s next-generation Customer Data & Experience Platform (CDXP) provides a complete toolset,... Read more ‣
St.Louis-based PowerPublish has re-imagined the brand marketing space with its Virtual Content Newsroom. The company helps brands break away from marketing and instead leverage brand journalism. To become a publisher (a media company) in order to... Read more ‣
ConsumerAffairs is an online reputation management company that builds tools for its clients to manage their reputation proactively by harnessing and leveraging customer voice to drive business results. ConsumerAffairs provides its... Read more ‣
