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Weekly Brief

Thursday, July 30,2020

Feature of the Week

Account-based marketing is here to stay. In today's world, where advertising has become an adopted child of marketing, targeting the audience in a strategic manner is highly essential.  Read more
Advertising has become an inevitable part of the marketing industry. The realm of digital marketing is known for opening a full spectrum of opportunities for creativity and innovation. Making campaigning and lead management more fun and more comforta  Read more
AI marketing offers the opportunity to get to know the audience through their unique data profile, something never before accessible to an average marketer.  Read more

CIO Viewpoint

By Darryl Praill, Chief Marketing Officer, VanillaSoft  
Managing implies some level of control while engagement implies a deeper level of connection. Constructive and consultative sales relationships are what people are looking for.  Read more
By Barbara Goose, Chief Marketing Officer, John Hancock  
Improving customer experience takes time, and there will be roadblocks along the way.  Read more

Featured Vendors

By David Becker, CEO & Co-Founder  
Trusted by event professionals worldwide, zkipster helps the best invitation-only events happen. From custom online invitations and guest lists to fast, reliable, and secure guest check-in, zkipster is used regularly by global brands and...  Read more
By Ajay Gupta, Co-founder and CEO  
A digital marketing solutions provider that helps organizations undertake a data-driven, micro-targeted, and omnichannel approach to their email and digital campaigns. Stirista has augmented email marketing with its comprehensive, real-time...  Read more
By Jonah Midanik, Founder and Chairperson  
Founded in 2014, the company focuses on enhancing an organization's customer experience (CX) and improving results from events and experiential marketing. According to Midanik, there is a twofold approach to achieve the desired results through...  Read more

CXO Insights

By Dustin Hawley, Content Manager, Viral Nation  
Though your product may be multi-faceted, however, your brand shouldn’t be.  Read more
By Megan Yore, Chief Marketing & Communications Officer, Spectrum Health Lakeland  
Strive to get some experience in numerous aspects under the umbrella of marketing, and then...  Read more