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May 23, 2019

Marketing Tech Outlook Weekly Brief

Newsletter for Enterprise Technology Decision Makers

Feature of the Week
Digital marketing is the shelter of all online marketing efforts and needs. Digital channels, including social media, email help business to connect with its clients via online platforms.
The competition among law firms is at an all-time high. The industry has also taken to the new advancements in technology and is making efforts to increase online presence.
The troubleshooting capabilities of AI integrated with automated organic interactions of chatbots will revolutionize social media system by putting an end to the default online advertising and engagement by click methodologies.
Featured Vendors
Delivers a platform to help generate new customers through digital marketing at a healthy ROI.
Designs and administers near real-time customer feedback systems that drive customer focus, revenue and retention.
A mobile event app provider that develops intuitive, engaging, and information-rich solutions to enhance the overall event experience.
CMO Viewpoint
Curt Hilliard, CMO, DirectBuy
Effective digital marketing does not end when a customer purchases a product.
Cris Luce, CMO/CTO, Accuro AgriServices
Our world today is layered with immediate, persistent, sometimes dormant threats.
CXO Insights
By Sherif Mityas, Chief Experience Officer, TGI Fridays
The law of averages does not work in today’s marketing and technology environment.
By Jeremy Pope, Senior Director of Consumer & Policy Services, Citizens Property Insurance Corporation
Customers today want to be in control of their servicing experience but do not want technology to create roadblocks along the way.