martechoutlook

Weekly Brief

Subscribe

Weekly Brief

Thursday, February 27,2020

Feature of the Week

Developments in modern marketing ecosystems have created a demand for comprehensive consent management solutions.  Read more
Marketers are increasingly using CDP to enhance the relevance and effectiveness of their email marketing strategies.  Read more
Worried about social media marketing campaigns that are not producing great results? Now is the right time to add QR codes into the mix.  Read more

CIO Viewpoint

By Curt Hilliard, CMO, DirectBuy  
The data reveals that there’s no need to wait to reach out to a new customer—in fact, customers that have just purchased a product or service of yours are more likely to be receptive to personalized and friendly marketing.  Read more
By Rajeev Rai, CIO, Wynn Las Vegas  
While addressing the customer experience journey, agility is critical element for marketers. In spite of the complexities that exist in the marketing sector, we should not get overwhelmed by them, and continue to test, learn, iterate & innovate.  Read more

Featured Vendors

By Jeremy Hudgens, CRO, Director of Client Solution  
Genius Monkey’s proprietary platform enables agencies and brands to maximize their advertising ROI and reach more targeted people cost-effectively. The platform accesses numerous behavioral databases and learns the online behavior, demographics,...  Read more
By Benjamin Billups, Founder & CEO  
Billups is an advertising technology company for the OOH & DOOH marketplace, translating the physical world into data-driven solutions with the leading outdoor advertising platform. With offices across the US, Billups uses the largest independent...  Read more
By Christian A. Bacher, Managing Partner  
Although loyalty programs have proven to be effective means for retaining customers as well as making the first impression, implementing them, have become challenging for merchants. To this end, Smart Engine Group enables its clients in loyalty...  Read more

CXO Insights

By Kevin Hunter, Chief Product Officer & Head of Innovation, Catalina Marketing  
What’s most promising is how the combination of martech and adtech solutions create DNA-level...  Read more
By Ilana Rabinowitz, VP Marketing, Lion Brand Yarn Company  
According to Gartner: By 2021, early adopter brands that redesign their websites to support visual...  Read more