Weekly Brief


Weekly Brief

Thursday, April 15,2021

Feature of the Week

Tech-driven lead management solutions help marketers bag many leads and build innovative techniques for lead conversion.  Read more
Building an AI-based chat strategy can give brands a boost in procuring high-quality leads.  Read more
As a digital marketer, it is essential to pay attention to trends to stay on top of changing best practices without disrupting the marketing strategy.  Read more

CIO Viewpoint

By Marcella Shinder, CMO, Nielsen  
Right now, the conversation in the marketing community is about leveraging Big Data for big insights, and part of this involves working more closely with the CIO.  Read more
By Michael Kubasik, Executive Vice President & CIO, Travel and Transport, Inc.  
Like all good innovation, our mobile journey started eight years ago in a gastropub.  Read more

Featured Vendors

By Peter Jakus, VP, Market, and Industry Insights  
Exponea is a martech company that offers innovative solutions,empowering marketers to deliver truly personalized experiences to their customers.The company’s next-generation Customer Data & Experience Platform (CDXP) provides a complete toolset,...  Read more
By Dan Curran, President  
St.Louis-based PowerPublish has re-imagined the brand marketing space with its Virtual Content Newsroom. The company helps brands break away from marketing and instead leverage brand journalism. To become a publisher (a media company) in order to...  Read more
By Zac Carman, CEO  
ConsumerAffairs is an online reputation management company that builds tools for its clients to manage their reputation proactively by harnessing and leveraging customer voice to drive business results. ConsumerAffairs provides its...  Read more

CXO Insights

By Nidhi Gupta, Director, Head of Global GTM & Product Marketing, Payments at eBay  
By Anna Cole, Director of E-Commerce Operations, User Experience and Merchandising, Carhartt  
Fast forward 20 years and I’ve read Deep Blue didn’t out-think Kasparov as much as it just...  Read more