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March 14, 2019

Marketing Tech Outlook Weekly Brief

Newsletter for Enterprise Technology Decision Makers

Feature of the Week
Omnichannel marketing is an efficient way to increase sales, traffic, and strengthen brand loyalty.
Having the right parameter to measure and track the marketing efforts will make it easier for an organization to monitor the progress on achieving its ABM goals.
The engagement processes involve handling the email collection, drafting SMSes, sending emails, and many others, which can be a tedious task for a manual workforce.
Featured Vendors
Premier Provider in digital marketing, management and consulting facilitating a comprehensive understanding of strategic online marketing services to its clients of all sizes.
The firm helps in customer identity management and recognition cross-channel, and even cross-device, at the scale of the U.S adult population.
Provides a unified SaaS offering that combines big data analytics, discrete customer insights, intuitive visual segmentation, and simple customer journey mapping.
CMO Viewpoint
Jill Cress, CMO-EVP, National Geographic Partners
The most exciting lesson learnt was reverberated by the brilliance of the 'Priceless' campaign.
Jonathan Beamer, Chief Marketing Officer, Monster
You must attain information to understand who is buying, and why. It's that simple.
CXO Insights
By Kirsten Hale Lora, Senior Director, Product Strategy and Transformation, Association of International Certified Professional
The digital disruption has changed everything for corporations. The cloud allows us to move faster, from months to minutes.
By Michael Kaushansky, President Helia & CDO, Havas
The concept of a customer data platform (CDP) is nothing new. In fact, the concept has been around for a while.