Weekly Brief

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Weekly Brief

Thursday, May 19,2022

Feature of the Week

Digital marketing is essential for business and brand success. It appears that every brand has a website.  Read more
Direct mail does not have spam filters. It cannot convey damaging digital viruses that customers are always concerned about.  Read more

CIO Viewpoint

By Raja Rajamannar, CMO, MasterCard International  
The explosive growth of data is ushering a new era in marketing, but not for the reasons so frequently cited. It’s not that data is new to marketing. It’s always been around.  Read more
By Jonathan Beamer, Chief Marketing Officer, Monster  
You must attain information to understand who is buying, and why. It’s that simple. Then, you can create messages and experiences with those people in mind.  Read more

Featured Vendors

By Greg Dolan, CEO & Co-Founder  
Keen Decision Systems offers a decision support system that delivers both performance measurement and predictive and prescriptive assistance for marketers in optimizing spend choices across all channels. The platform named MIDA displaces the...  Read more
By Andy Hasselwander, Chief Analytics Officer  
The company provides solutions to help marketing, sales, and CX leaders measure and optimize go-to-market efforts in a consistent, reproducible, and flexible modern data science framework. MarketBridge prides itself on an open-source, reproducible...  Read more
By Joanna Sammartino Bailey, President and COO  
AiMG’s proprietary attribution technology enables clients to track every touchpoint so they can see the true ROI of all their marketing campaigns accordingly. Its Universal Pixel delivers multi-touch attribution for all clients’ marketing...  Read more

CXO Insights

By Maurice Audinet, Head of Digital Transformation, Jurlique Hong Kong Limited  
I recently stopped as not only I want to show my co-workers the way of digitalisation but also,...  Read more
By Devendra Shivhare, Head (Director) of Marketing Technologies, Asia Pacific The Coca-Cola Company