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Weekly Brief

Dec 2, 2021

Feature of the Week

Marketing can be considered a perfect balance between science, art, creativity, and data. Historically, art has been the most dominant part of marketing campaigns, but it doesn't hold true in today's times. Digital marketing channels,  Read more
Digital marketers have a bright future ahead of them. Instead of making decisions based on intuition and experience, today's marketing decisions are based on big data  Read more
Monitoring reputation, responding to any content or consumer comments that could harm the brand, and implementing practices to minimize and cure problems that could damage an entity's reputation are all part of reputation management.  Read more

CIO Viewpoint

By Sam Chesterman, Worldwide CIO, IPG Mediabrands  
There exist several technologies that are of great value for advertisers.  Read more
By Lance Miceli, CMO, G6 Hospitality  
Today’s hotel guests have high expectations, and they should. They expect affordable, clean rooms in a great location. They expect to be taken care of by courteous staff. They expect excellence.  Read more

Featured Vendors

By Scott Krueger, COO  
Salelytics is a provider of inside sales, account management, and inbound support services. Synchronizing the power of technology with the psychology of sales is the Wisconsin-based outsourcing company, Salelytics, which has stayed ahead of the...  Read more
By Jeff Ray, CEO  
Brightcove has been an integral part of the video industry and is also the one that has shaped the vertical into what it is today. With pioneering innovations and services, this two-time winner of Technology & Engineering Emmys is pushing the...  Read more
By Aleetza Senn, CEO & Founder  
Sparkline is a data analytics consultancy that simplifies data, making it accessible and actionable, and provides businesses unparalleled insight into customers’ wants and needs  Read more

CXO Insights

By Audrius Milukas, Partner, Open Circle Capital  
I am convinced that the coming years will also be favourable for advanced start-ups and new unicorns,...  Read more
By Michael Goldrich, Global Head of Digital Marketing, Club Quarters Hotels  
In the hotel industry, one of the great challenges is to drive online direct bookings. For those of...  Read more