Weekly Brief


Weekly Brief

Thursday, January 23,2020

Feature of the Week

Cloud hosting can significantly improve website-loading speed and optimize it for mobile, which can, in turn, have positive impacts on organic search engine rankings.  Read more
Marketers understand that prioritizing customer data management can help them develop market-best services and satisfy their customers while improving competitive position in the market.  Read more
A well-designed loyalty management platform is a proven solution for growing and sustaining customer base and market position.  Read more

CIO Viewpoint

By Curt Hilliard, CMO, DirectBuy  
The data reveals that there’s no need to wait to reach out to a new customer—in fact, customers that have just purchased a product or service of yours are more likely to be receptive to personalized and friendly marketing.  Read more
By Robert Walden, CIO, Epsilon  
The way companies ingest, implement and manage technology is changing dramatically.  Read more

Featured Vendors

By Aurelie Aina, COOThomas Aina, CEO  
Impactify is a web and mobile advertising exchange serving innovative premium user experience ads focused on the user experience and viewability. The company invented the out-stream, corner video format in the notification area. It gives access to...  Read more
By Anders Nygren, Founder & CEO  
Stockholm-based marketing and business transformation consulting company, Peregrine, takes an end-to-end strategy to help companies optimize their marketing strategies. Peregrine focuses on three core components—efficient processes, intuitive...  Read more
By Michael Komasinski, President  
Merkle is a global data-driven, technology-enabled performance marketing agency that specialises in building and executing customer-centric digital marketing strategies. As one of the top digital marketing consulting/services companies in Europe,...  Read more

CXO Insights

By Sam Shah, Director of Digital Development, NHS England  
Digital health, healthcare and marketing are becoming intertwined.  Read more
By George Musi, EVP, Marketing Sciences, Publicis One  
As Bob Dylan once said, “The times they are a-chang in.” Today’s marketing landscape is evolving...  Read more