The explosive growth of data is ushering a new era in marketing, but not for the reasons so frequently cited. It’s not that data is new to marketing. It’s always been around.
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By Jonathan Beamer, Chief Marketing Officer, Monster
You must attain information to understand who is buying, and why. It’s that simple. Then, you can create messages and experiences with those people in mind.
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Keen Decision Systems offers a decision support system that delivers both performance measurement and predictive and prescriptive assistance for marketers in optimizing spend choices across all channels. The platform named MIDA displaces the... Read more ‣
The company provides solutions to help marketing, sales, and CX leaders measure and optimize go-to-market efforts in a consistent, reproducible, and flexible modern data science framework. MarketBridge prides itself on an open-source, reproducible... Read more ‣
AiMG’s proprietary attribution technology enables clients to track every touchpoint so they can see the true ROI of all their marketing campaigns accordingly. Its Universal Pixel delivers multi-touch attribution for all clients’ marketing... Read more ‣
