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December 06, 2018

Marketing Tech Outlook Weekly Brief

Newsletter for Enterprise Technology Decision Makers

Feature of the Week
The advent of digitization of business operations has made the companies adopt a more customer-centric and personalized offering model, as opposed to its traditional model of focusing only on profits.
Emails are reaching into an era of innovation. The recent acquisitions of Marketo by Adobe, Rebel by Salesforce, and Sendgrid by Twilio has provided circumstantial evidence that email-led innovation is at its peak.
The healthcare industry is one of the biggest and complex economies of now. People are spending far more on the healthcare sector.
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CMO Viewpoint
Jill Cress, CMO-EVP, National Geographic Partners
The most exciting lesson learnt was reverberated by the brilliance of the ‘Priceless’ campaign.
Marissa Tarleton, CMO, RetailMeNot
One-to-one communication with your audience on your app or website will increase conversion rates and incite return visits.
CXO Insights
By Sean MacCarthy, Global Head of Analytics and Store Segmentation, Claire's Inc.
Social media is a great place to identify local events that have received sudden spikes of attention, and the events themselves may mean a lot to the business.
By Scott Kellner, VP, Marketing, George P. Johnson Experience Marketing
The way I think about market automation is in three buckets content bucket, measurement bucket and organizational bucket.