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January 17, 2019

Marketing Tech Outlook Weekly Brief

Newsletter for Enterprise Technology Decision Makers

Feature of the Week
AR and VR technologies are for companies that want to expand far beyond the digital screens.
Mobile applications play a vital role in everyday life of humans as well as businesses. Consumers are spending more time online, and much of that time is spent on smart mobile devices.
To increase sales rates, retail companies should focus on improving their mobile marketing strategies to attract more customers toward them.
Featured Vendors
Offers solutions and services that capture anonymous buying activity and execute personalized account-based marketing.
Connects businesses with customers through messaging (such as WhatsApp/Messenger, or in-app/in-web), by providing an agent desktop, a routing platform, and insight to help operationalize messaging in customer service.
Provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers.
CMO Viewpoint
Steve Black, CIO and CMO, Sprouts Farmers Market
Sprouts takes an innovative approach to Marketing and IT, which is reflected in how these two functions work in tandem, reporting to just one member of the executive team.
David Roman, SVP & CMO, Lenovo
It should be "Technology has changed the way we create and interact with our audiences and what they expect from us".
CXO Insights
By Kirsten Hale Lora, Senior Director, Product Strategy and Transformation, Association of International Certified Professional
The digital disruption has changed everything for corporations.
By David Baldie, Global Director of Mobile Engineering, Anheuser-Busch InBev
In the current age of mobile-first-everything, the old approach of building a good enough desktop site and treating the mobile experience as an afterthought is long gone.