Driving home marketing's value through data

Driving home marketing's value through data

Amy Scissons, CMO, International, Mercer

Enterprise Digital Disruption - How Startups Can Win

Enterprise Digital Disruption - How Startups Can Win

Cameron Borumand, Associate, Ignition Partners

Four Tips to get the most out of Location Targeting in Cross Channel Marketing

Lillie Beiting, Director of Data, Impact Partnership, CMO, Adder Mobile Technologies

Four Tips to get the most out of Location Targeting in Cross Channel Marketing

Focusing your marketing activities to your ideal client’s demographics and geographic location is hardly a new concept to marketing, but the methods by which marketers can target have greatly expanded with digital marketing.

Customize and Communicate-Two Key Element to Success for Retailers

Charlie Cole, Chief Digital Officer, VP, TUMI

Customize and Communicate-Two Key Element to Success for Retailers

It’s easy to over complicate. Ultimately retail is divided by two lowest common denominators of data–at the product level and at the customer level.

The Transformation from Customer Centric ... to Customer Obsessed

The Transformation from Customer Centric ... to Customer Obsessed

Jonathan Beamer, Chief Marketing Officer, Monster

Making Data Visualization as part of your BI strategy

Making Data Visualization as part of your BI strategy

Oliver Gomes, Director, Business Intelligence, Condé Nast

The Significance of Data Governance

The Significance of Data Governance

Scot Hansen, Enterprise Data Governance Director, Farm Bureau Financial Services

IOT is of Special Importance to Advertisers

IOT is of Special Importance to Advertisers

Sam Chesterman, Worldwide CIO, IPG Mediabrands

Cloud Computing in Media and Advertising

Cloud Computing in Media and Advertising

Craig Smith, CIO, McCann Worldgroup

Digital Video: The Connector of TV, Consumers and Content

Digital Video: The Connector of TV, Consumers and Content

Tal Chalozin, Co-Founder & CTO, Innovid

Richer Insights, Tap Your VOC and CRM

Heidi Mastellone, Director, Customer Experience, Selective Insurance

Richer Insights, Tap Your VOC and CRM

The adage “feedback is a gift” is certainly true for customer experience and marketing professionals

Customer Analytics to Fuel Change and Create an Advantage

Dayton Semerjian, Chief Customer Care Officer and Managing Director, LPL Financial

Customer Analytics to Fuel Change and Create an Advantage

By combining our quantitative insights with qualitative research, we have been able to form a deep understanding of the advisor experience and quickly move toward solutions

Top 3 Advantages of Marketing Automation

Debra Morgan, Marketing Tech Outlook

Top 3 Advantages of Marketing Automation

The marketing automation platforms improve the businesses’ performance by offering better reach to the customers

4 Key SEO Tips for Brands

Debra Morgan, Marketing Tech Outlook

4 Key SEO Tips for Brands

Several brands and businesses know that they require SEO for their digital properties and the advantages they will get from that SEO work being deployed on their behalf. SEO will certainly enhance a website’s overall searchability

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