martechoutlook
Technology Cannot Overcome Poor Business Practices

Technology Cannot Overcome Poor Business Practices

Rudy Vidal, Principal, Vidal Consulting Group

What Got You Here, Won't Get You There

Scott Fenton, Principal, Scott Fenton Consulting, LLC

What Got You Here, Won't Get You There

We have all seen countless articles about the death of the CIO role. In some ways, there is some truth to that statement.

Augmented human intelligence: the next frontier in predicting marketing outcomes

Natalie Monbiot, Head of Futures, Starcom USA

Augmented human intelligence: the next frontier in predicting marketing outcomes

Human-powered AI, inspired by nature, could reinvent how we predict marketing and business outcomes.

Targeting the Right Segment for  Effectual Marketing

Targeting the Right Segment for Effectual Marketing

Brian Lieser, VP-Marketing and Channel Development, Belden

Content Marketing: Get Results by Going Back to Basics

Content Marketing: Get Results by Going Back to Basics

Jeff Gibbard, President and Founder, True Voice Media

Driving Marketing Effectiveness through Collaborative Technologies

Driving Marketing Effectiveness through Collaborative Technologies

Joanne Moretti, SVP & CMO, Jabil [NYSE:JBL]

Ensuring High Quality Communications and Marketing Consistency

Ensuring High Quality Communications and Marketing Consistency

Amy Scissons, Head of Global Marketing, Moody’s Analytics

Using Technology to take Advantage of these Workforce Trends

Liz Gelb-O’Connor, VP, Global Head of Employer Brand & Marketing, ADP

Using Technology to take Advantage of these Workforce Trends

AI, analytics tools, and gamification are just a few things that are available to help recruiters navigate the sometimes tumultuous search for talent.

Integration Enables Omni-channel Experiences

Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive

Integration Enables Omni-channel Experiences

The buzz in customer care these days is about omni-channel experiences. With so many points of contact now available between customers and suppliers, every industry sector is looking for more effective ways to create a single, uniform, cross-channel experience that meets customer expectations.

Customize and Communicate-Two Key Element to Success for Retailers

Charlie Cole, Chief Digital Officer, VP, TUMI

Customize and Communicate-Two Key Element to Success for Retailers

It’s easy to over complicate. Ultimately retail is divided by two lowest common denominators of data–at the product level and at the customer level.

How Data Helps the CMO and CIO Collaborate

Karen Quintos, SVP & CMO, Dell

How Data Helps the CMO and CIO Collaborate

Plenty of ink has been spilled over the potential conflict between Chief Marketing Officers and Chief Information Officers as companies race to harness new technologies to engage with connected consumers.

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