MarTech Outlook Weekly Brief
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Why Marketing Automation Unleashes True Creativity
Jeremie Moritz, Brand & Digital Director, Absolut Elyx, Pernod Ricard
6 Marketing Shifts to Create an Experiential Content Approach
Samantha Romano, Market Research & Trends Specialist, SGK
Doug Turk, CMO, JLT Specialty USA
The role and responsibility of the CMO has fundamentally shifted with the advancement of technology and the velocity and accessibility to information. These changes have reset many proven marketing strategies, tactics and channels for CMOs.
Chris Mycek, Managing Director, Syneos Health Communications
To “feed the beast”, a comprehensive mix of content suppliers must be identified and activated.
KenStockdell, AIA, LEED AP BD+C HKS, Vice President, Director of Convention Centers
Duane Forrester, VP, Yext
Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna
Brad Martin, Director of Product Marketing, PRO Unlimited
David Baldie, Global Director of Mobile Engineering, Anheuser-Busch InBev
Curt Hilliard, CMO, DirectBuy
Andy Crestodina, Strategic Director, Orbit Media Studios
Douglas Turk, CMO, JLT Group [LSE:JLT]
“I know I've made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I've still got the greatest enthusiasm and confidence in the mission.
Dean Treuren, Event Management Administrator, Orange County Convention Center And Orange County Convention Center (OCCC)
We are always tapping into the top convention trade associations for best practices on how to engage our long-time legacy clients and garner new potential business.
Sovan Shatpathy, CTO, Amtrak
Amtrak and its partners help move people, the economy, and the nation forward. We are focused on running an efficient and effective corporation to offer a better way to travel for America.
Jessica Best, Director of Data-Driven Marketing, Barkley
If your goal is a 5 percent lift in revenue, a leading indicator like lift in online sales or a lift in sales driven by email marketing can tell you if you’re on track.
