Digital Advertising and The Comeback of Relationship Marketing

Digital Advertising and The Comeback of Relationship Marketing

Michael Kaushansky, Chief Data Officer, Havas US

In a World of Abundant Marketing Tech, It's Still All About the Customer

In a World of Abundant Marketing Tech, It's Still All About the Customer

Adam Gay, Vice President Product Marketing & Strategy, McGraw-Hill - School

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information

Wes Durow, CMO, Mitel

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information

Business–to-business customers have gained access to almost perfect information regarding those companies who serve them.

Don't Just Embrace the Digital Transformation. Run With It

Maggie Chan Jones, CMO, SAP [NYSE:SAP]

Don't Just Embrace the Digital Transformation. Run With It

Data is a beautiful thing. This mentality has long been embraced by IT professionals. However, other departments are quickly taking notice and realizing the opportunity it can bring.

Marketing from Inside Out

Marketing from Inside Out

Jeanniey Mullen, Global Chief Marketing Officer, Mercer

Insight for Event Management in Today's Food-Obsessed Culture

Insight for Event Management in Today's Food-Obsessed Culture

Paul Pettas, Communications Director, Centerplate

The Melding of Marketing and Technology - Where do you Fit?

The Melding of Marketing and Technology - Where do you Fit?

John Bartold, VP, Loyalty Solutions, Epsilon

Marketing's Digital Transformation

Marketing's Digital Transformation

Todd Fenton Forsythe, SVP Digital Marketing, Dell

Why Marketing and IT should be Very Close Friends

Why Marketing and IT should be Very Close Friends

Mike Linton, CMO, Farmers Insurance Group

The Numbers Game: Showing Marketing ROI in Today's Digital, Data-Driven Economy

The Numbers Game: Showing Marketing ROI in Today's Digital, Data-Driven Economy

Ken Ramoutar, VP, Global Solutions and Industry Marketing, Avanade

How To Use HubSpot To Deliver Digital Transformation of Your Prospect's Buyer Journey

How To Use HubSpot To Deliver Digital Transformation of Your Prospect's Buyer Journey

Mike Lieberman, CEO and Chief Revenue Scientist, Square 2

Project Managers: Driving the Way to the Digital Future

Kirsten Hale Lora, Senior Director, Product Strategy and Transformation, Association of International Certified Professional

Project Managers: Driving the Way to the Digital Future

The digital disruption has changed everything for corporations. The cloud allows us to move faster, from months to minutes. Organizations that do not have capability for on-site technologies can play on a global stage with equal footing.

The Operations of Getting to Improved Operations

Robert Hannan, EVP Managing Director, Operations, Carat USA

The Operations of Getting to Improved Operations

Its 9:30AM, have you had a chance to review the latest (seemingly overnight) updates on new technology and automation solutions yet?

Marketing in the Personalization Era

Scott Symonds, Managing Director, Media of AKQA Media

Marketing in the Personalization Era

What do three of the top six largest companies in the world by market capitalization have in common? Personalization.

Customer Data Platform: Leveling the Playing Field to Better Connect with Consumers

Amit Jain, CEO and Founder, Bridg

Customer Data Platform: Leveling the Playing Field to Better Connect with Consumers

​Depending on how you look at it, the job of a marketer has gotten much easier, or much more difficult with the advent of technology, and the mining and organizational tools that come with it.

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