Overcoming "The Minimal Analysis Trap"
Dennis Ritell, Director, Ad Systems and Operations, Zillow Group
4 P's When Considering Implementing Inbound Marketing
Chris Mycek, Managing Director, Syneos Health Communications
Lisa Siemaszko, Director of CRM and Email Marketing, Clark International Limited
It may take some time for the machine learning to kick in, but if you are able to automate campaigns against the customer data already updating within your ESP.
Scott Kellner, VP, Marketing, George P. Johnson Experience Marketing
The way I think about market automation is in three buckets content bucket, measurement bucket and organizational bucket.
Phil Bienert, CMO & EVP-Digital Commerce, GoDaddy
Morag Lucey, CMO, Avaya
Matthew Parillo, Executive Director of Marketing & Communications, Brandeis University, International Business School
Antonio Sciuto, EVP of Brands & CMO, Nestlé Waters North America
Yuval Ben-Itzhak, CEO, Socialbakers
Dave Savoy, Director, B2B Media Strategy
In B2B Media and Marketing, one of the core challenges we face is that there is no single purchase decision maker.
Mariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]
Successful marketing in the last five years has moved to a strategic point where IT and marketing converge.
Marissa Tarleton, CMO, RetailMeNot, Inc. [NASDAQ:SALE]
Consumers love to shop. However, the means and methods in which they find what they want continue to evolve; and in true digital fashion, the e-commerce industry has transformed once again.
Andrea Reichenbach, Senior Director-Marketing Strategy, Acxiom
The discussion about cognitive computing, artificial intelligence and the impact these technologies will have on our daily lives will likely continue to make headlines for years to come.