Susan Frech, Co Founder and CEO, Social Media Link
Chances are your company’s Marketing team is investing in consumer activation—strategies that inspire consumers to act on behalf of the brand and influence others to use it.
Kalyan Banga, Director, Research & Analytics, VOZIQ
Our research using sentiment analysis of social media mentions how different brands confirmed that overall positive mentions of a company show a strong correlation to the positive mentions of “customer service” of that company.
Pat Patterson, Senior Director of Marketing, Avaya
Eric Lamb, Director of Publisher Solutions, Vistar Media
Shawn Douglass, President - Software & CTO, Unified
Rebecca Carson, Global Director of Research Services, Brandwatch
Social listening is the foundation of the social intelligence stack. This is the process of a social intelligence platform scanning and pulling in data from a variety of online sources.
Tanu Sood, Senior Principal Product Director, Oracle
The impact of digital disruption, the demands of the “Now” economy, and the rise of machine learning are transforming how business works. Customers, employees, and partners expect on-demand access to content and application services.
Jennifer Renaud, CMO, Oracle Marketing Cloud
I don’t know about you, but I’m not much of an impulse buyer. Oh sure, I have my moments of weakness i.e. the end caps at Target.
Jenny Watson, VP-Digital Marketing
Marketing has shifted fundamentally in the last few years away from traditional brand and media to digital media, ecommerce capabilities and data-driven decision making;