Avoid Being the Next Casualty in the Retail Apocalypse

Avoid Being the Next Casualty in the Retail Apocalypse

Sahal Laher, CDO & CIO, Destination XL Group [NASDAQ:DXLG]

The Global Marketing Dilemma: To Localize or Not to Localize

The Global Marketing Dilemma: To Localize or Not to Localize

Richard Harpham, President & CEO, Cloudwords

Enhancing Customer Experience through AI

Jason Maynard, VP, and GM at Zendesk Guide and Data Products

Enhancing Customer Experience through AI

About 10 years ago, all business communications were done through email.

Eight Steps to Becoming a Data- Driven Organization

Ashley Stirrup, CMO, Talend

Eight Steps to Becoming a Data- Driven Organization

In today’s fast-paced, global economy, it is generally understood that companies must become data-driven in order to remain competitive.

Voice - The Killer App

Voice - The Killer App

Ilana Rabinowitz, VP Marketing, Lion Brand Yarn Company

From Madmen to Modern Marketers

From Madmen to Modern Marketers

Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE: JW.A]

Quiet Please! Listening in Progress

Quiet Please! Listening in Progress

Kyle Ragsdale, Ex CMO, Billy Casper Golf

Perspectives on Lead Management

Perspectives on Lead Management

Michelle Killebrew, Vice President, Head of Marketing, PwC New Ventures

Transforming Business At The Speed of Technology

Transforming Business At The Speed of Technology

Chris Cavanaugh, EVP & CMO, Freeman

With Great Data Comes Great Responsibility

With Great Data Comes Great Responsibility

Steven Handmaker, CMO, Assurance

AI needs a CMO

Selin Cebeci, Global Digital Director, MediaCom US

AI needs a CMO

As much as AI and ML are often seen to be the saving grace of mundane tasks, we must always remember – just like us - they’re not perfect.

Adaptive Design to Improve Customer Satisfaction

Basem Sarandah, CEO, Nexant

Adaptive Design to Improve Customer Satisfaction

The right customer data and responsive design principles guide program optimization.

The Art of Restraint

Jason Jercinovic, Global Head, Innovation, Havas Worldwide

The Art of Restraint

As an industry, advertising has long been obsessed with understanding human behavior. Over the centuries we have employed countless techniques to gain even the briefest of glimpses inside the mind of the consumer.

eSports Marketing: Start with the Consumer

Dave Rosenberg, Chief Strategic Officer, GMR Marketing.

eSports Marketing: Start with the Consumer

The numbers are incredible—eSports has experienced double-digit growth for several years and boasts a global community of 148 million enthusiasts.

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