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The Machines that Make us More Human

The Machines that Make us More Human

Andrea Reichenbach, Senior Director-Marketing Strategy, Acxiom

The Key to an Optimum CIO-CMO Relationship

Bienert, CMO & EVP-Digital Commerce, GoDaddy

The Key to an Optimum CIO-CMO Relationship

From the early days when we called it the World Wide Web, I’ve always loved the digital space. Lots of folks told me I was crazy to focus my career on the web as dot.com bubble was bursting.

The New Rules of MarTech Integration

Matthew Mobley, EVP & CTO, Merkle

The New Rules of MarTech Integration

The only two things in this world that are consistent are death and change.

Marketing 2016: Lead with Strategy, Follow with Tools

Marketing 2016: Lead with Strategy, Follow with Tools

Kristin Kelley, CMO, Randstad North America

Digital Marketing Challenges in Healthcare

Digital Marketing Challenges in Healthcare

Matt Bakaitis, Senior Director, Cleveland Clinic

How to find balance in designing and implementing an integrated physical and digital experience

How to find balance in designing and implementing an integrated physical and digital experience

Cyrus Clemensen, Sr. Director of Experience Development, Synechron

The New Consumerized Enterprise

The New Consumerized Enterprise

Brad Martin, Senior Director, Product Marketing, PRO Unlimited

The Data Connection: Experiential Marketing and ROI

The Data Connection: Experiential Marketing and ROI

Scott Kellner, VP of Marketing, George P. Johnson

The Customer Data Platform (CDP) &The Data Dimension of Digital Transformation

Siara Nazir Head of Digital Marketing, Autodesk

The Customer Data Platform (CDP) &The Data Dimension of Digital Transformation

Today’s digital technologies are rooted in intimate abilities to track and understand customer behavior to help brands understand where they are and aren’t meeting customer needs.

Winning the Sales War

Amanda Kahlow, Founder & CEO, 6sense

Winning the Sales War

Intelligence and timing are everything to the modern B2B sales professional.

One Company, One Team, One Solution- Salesforce

Susie Brock, Director of Marketing, Salesforce Administers, 1st Family Mortgage

One Company, One Team, One Solution- Salesforce

Marketing today is more complex than ever. Gone are the days of measuring success by whether or not the phone rings or just by assuming that if sales are up it is due to the marketing you did that month.

Why Marketing and IT should be Very Close Friends

Mike Linton, CMO, Farmers Insurance Group

Why Marketing and IT should be Very Close Friends

It’s no secret that there has been dramatic change to business and most functional areas given the rise of analytics.

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