MarTech Outlook Weekly Brief
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Jim Davis, SVP & CMO, SAS
The forces of Big Data and empowered digital customers are impacting everyone’s marketing operations. At SAS we’re enriching our customer segment profiles by aggregating social media and other digital customer data.
Kobi Ben Meir, Director of Marketing, Yalber
Position and purpose are two key elements that determine your brand’s worth and will act as differentiators in competitive markets.
Kyle Ragsdale, Ex CMO, Billy Casper Golf
Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive
Matthew Parillo, Executive Director of Marketing & Communications, Brandeis University, International Business School
Lillie Beiting, Director of Data, Impact Partnership, CMO, Adder Mobile Technologies
Chris Dunn, VP of Demand Generation & Customer Marketing , Dun and Bradstreet
Chris Cavanaugh, EVP & CMO, Freeman
Pete Stormer, Director, Data Management, AmerisourceBergen
Jason Jercinovic, Global Head, Innovation, Havas Worldwide
As an industry, advertising has long been obsessed with understanding human behavior. Over the centuries we have employed countless techniques to gain even the briefest of glimpses inside the mind of the consumer.
Edward Nevraumont, CMO, A Place for Mom
I had a friend in school who was always stressed. She was stressed about her grades. When she did well in school she was stressed about getting a job.
Mark Horbal, CIO & CTO, SpringBIG
Your POS is your workhorse. It sees every transaction in every store. It records all of your sales, it interfaces with your supply chain, it reaches out to payment gateways—in short, it is the focal point of store operations.
Jan Geldmacher, President, Sprint Business [NYSE:S]
The world is experiencing an unprecedented paradigm shift from the physical to the virtual.
