martechoutlook

Tech, Tech, Tech... Oops!

Andrew Stief, VP and CMO, PGIM Real Estate Finance

Tech, Tech, Tech... Oops!

Customer A loves luxury watches and your campaign catches their eye.

Augmented Reality (AR) and Virtual Reality (VR) and its Impacts on Meetings and Events

KenStockdell, AIA, LEED AP BD+C HKS, Vice President, Director of Convention Centers

Augmented Reality (AR) and Virtual Reality (VR) and its Impacts on Meetings and Events

The larger question is whether broader use of VR and AR technologies will reduce demand for face-to-face meetings.

Merging Marketing and IT

Merging Marketing and IT

Steve Black, CIO and CMO, Sprouts Farmers Market

Cloud based Data as a Service (DaaS)

Cloud based Data as a Service (DaaS)

Brian Skapura, Former Managing Director, The American Institute of Architects and CIO, Technology Junto

Driving home marketing's value through data

Driving home marketing's value through data

Amy Scissons, CMO, International, Mercer

Ad Management for Small Business

Ad Management for Small Business

Jerry Kelly, CMO, Madwire

Accelerating Petcare Innovation through CRM and Digital Vision

Miao Song, Chief Information Officer, Mars Petcare

Accelerating Petcare Innovation through CRM and Digital Vision

At Mars Petcare, our 85,000 Associates truly believe that pets make the world a better place—that’s why we’re inspired to make A Better World for Pets™.

The MDM Ecosystem

Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna

The MDM Ecosystem

Executives want to grow the organization at a rapid pace and outshine our competitors. Management thinks we need a fancy new MDM technology.

Setting Direction in an Era of Continuous Transformation

Robert Walden, CIO, Epsilon

Setting Direction in an Era of Continuous Transformation

Setting strategic direction for an effective marketing plan has always been difficult. Aligning technology strategy with that marketing plan during one of the most disruptive, transformational times in modern history is an incredibly.

Using Data to Delight Customers

Doug Allen, CIO, Nelson-Atkins Museum of Art

Using Data to Delight Customers

If you offer Wi-Fi to your customers and it’s been a while since you upgraded your wireless infrastructure, it’s time to join the scores of businesses that are using data to better understand customer behavior in your organizations.

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