The Melding of Marketing and Technology - Where do you Fit?
John Bartold, VP, Loyalty Solutions, Epsilon
Donning Multiple Roles to Lead the Business
Dale Sanders, CIO, National Health System
Steve Black, CIO and CMO, Sprouts Farmers Market
Sprouts takes an innovative approach to Marketing and IT, which is reflected in how these two functions work in tandem, reporting to just one member of the executive team.
Andy Crestodina, Strategic Director, Orbit Media Studios
Very important. Critical. In each case, the answer is life-and-death importance. Teams that understand and embrace modern marketing are relevant. Companies that do not are irrelevant. They are exiled in the old world.
Mark Bornstein, Vice President, Marketing, ON24
Bill Reichert, Partner at Pegasus Tech Ventures And Anis Uzzaman, CEO and Founder/General Partner at Pegasus Tech Ventures
Barbara Goose, Chief Marketing Officer, John Hancock
Miao Song, Chief Information Officer, Mars Petcare
Juergen Brock, CMO, Fujitsu
Content marketing starts with the target audience—but the target is evolving. For example, the IT industry’s target audience was historically the IT manager and decision-maker, like the CIO.
Bill Schimikowski, VP, Customer Experience, Fidelity Investments
I recently visited a regional hardware store and received an amazing customer experience.
Som Puangladda, VP of Global Marketing, GumGum
My rule for evaluating marketing tools today is that if you aren’t integrated with my CRM, then we’re not using you.
Ellie Ovsenik, Director of Content Marketing, Rock & Roll Hall of Fame
For the past two years, the Rock & Roll Hall of Fame has been a part of the Hubspot community.