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Business APIs - The Secret Sauce in Successful Digital Marketing
Alan Glickenhouse, API Business Strategist IBM Cloud, IBM
Mark Horbal, CIO & CTO, SpringBIG
Your POS is your workhorse. It sees every transaction in every store. It records all of your sales, it interfaces with your supply chain, it reaches out to payment gateways—in short, it is the focal point of store operations.
Matthew Lieberman, CMO - US/Mexico, PWC
Clicking deeper into a customer profile via a marketing automation system offers a lens into how much benefit we can provide for clients across various channels.
Tod Szewczyk, VP, Director Emerging Technology & Innovation, Leo Burnett
Marissa Tarleton, CMO, RetailMeNot [NASDAQ:SALE]
Andy Yost, SVP and CMO, Gannett
Jeff Gibbard, President and Founder, True Voice Media
Brad Shorr, Director of Content Strategy, Straight North
Cris Luce, CMO/CTO, Accuro AgriServices
Jerry W. Thomas, President & CEO, Decision Analyst
Jill Cress, CMO-EVP, National Geographic Partners
At National Geographic, there is a natural evolution from experiences to explorations based on the belief that there is an explorer in each one of us.
Brian Miske, CMO, KPMG
To get a better perspective on the issues impacting marketing capability, we need to look at the role that Marketing needs to play in organizations today.
Rob Laycock, Vice President of Marketing, Atlanta Hawks
We have implemented a marketing strategy tailored to the behaviors and preferences of our biggest growing audience – the next-generation of Atlantans.
Ann Lathrop, CMO, Crowe Horwath LLP
I think the best place to start is with a focused market segmentation model. You need to understand your audience and where to reach them to help design your strategy and planning.
