The Race to Unify: Using Marketing Technology to Drive Intelligence into Marketing Decisions
Matt Mobley, CTO, Merkle
Donning Multiple Roles to Lead the Business
Dale Sanders, CIO, National Health System
Dee Hadley, CMO, UNO Restaurants
We start with our business strategy. What are we trying to achieve? What is the biggest strategic opportunity— increasing visit frequency with current customers or acquiring new customers?
Kobi Ben Meir, Director of Marketing, Yalber
Position and purpose are two key elements that determine your brand’s worth and will act as differentiators in competitive markets.
Alexander Zaky, Head-Experience Design, Synechron
Paul Cowan, VP, Enterprise and SMB Marketing, Shutterstock
Mike Lieberman, CEO and Chief Revenue Scientist, Square 2
Some will cross stages like email and lead nurturing can work in the Education, Consideration and Evaluation Stages.
Stacey Sayer, Global Head, Social & Digital Media, Advanced Energy [NASDAQ:AEIS]
As I write this, I’ve already taken a call with one vendor this morning and will take another later this afternoon.
Blythe Lawton, Senior Director, First Associates Loan Servicing
You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward?
Bill Melo, Chief Marketing Executive, Toshiba America Business Solutions
Today, everyone expects the interaction with a smart device to be an intuitive, engaging, and personal experience.