Email Marketing: The Big Follow-Up

Email Marketing: The Big Follow-Up

Lev Barinskiy, CEO, SmartFinancial

7 key Pieces to a Seamless loyalty Program

7 key Pieces to a Seamless loyalty Program

Claudia Infante, Director of Revenue Strategy, Margaritaville

3 Email Marketing Reminders to Help You Stay Focused

Vickie Sherman, Senior Vice President, Director of Integrated Marketing, Mechanics Bank

3 Email Marketing Reminders to Help You Stay Focused

More emails do not equal more clicks. It means less relevant messaging to the masses and more opt-outs, making it impossible to get the right message to folks you could truly benefit

Customize and Communicate-Two Key Element to Success for Retailers

Charlie Cole, Chief Digital Officer, VP, TUMI

Customize and Communicate-Two Key Element to Success for Retailers

It’s easy to over complicate. Ultimately retail is divided by two lowest common denominators of data–at the product level and at the customer level.

The Transformation from Customer Centric ... to Customer Obsessed

The Transformation from Customer Centric ... to Customer Obsessed

Jonathan Beamer, Chief Marketing Officer, Monster

Making Data Visualization as part of your BI strategy

Making Data Visualization as part of your BI strategy

Oliver Gomes, Director, Business Intelligence, Condé Nast

The Significance of Data Governance

The Significance of Data Governance

Scot Hansen, Enterprise Data Governance Director, Farm Bureau Financial Services

IOT is of Special Importance to Advertisers

IOT is of Special Importance to Advertisers

Sam Chesterman, Worldwide CIO, IPG Mediabrands

Cloud Computing in Media and Advertising

Cloud Computing in Media and Advertising

Craig Smith, CIO, McCann Worldgroup

Digital Video: The Connector of TV, Consumers and Content

Digital Video: The Connector of TV, Consumers and Content

Tal Chalozin, Co-Founder & CTO, Innovid

Richer Insights, Tap Your VOC and CRM

Heidi Mastellone, Director, Customer Experience, Selective Insurance

Richer Insights, Tap Your VOC and CRM

The adage “feedback is a gift” is certainly true for customer experience and marketing professionals

Customer Analytics to Fuel Change and Create an Advantage

Dayton Semerjian, Chief Customer Care Officer and Managing Director, LPL Financial

Customer Analytics to Fuel Change and Create an Advantage

By combining our quantitative insights with qualitative research, we have been able to form a deep understanding of the advisor experience and quickly move toward solutions

Top 3 Advantages of Marketing Automation

Debra Morgan, Marketing Tech Outlook

Top 3 Advantages of Marketing Automation

The marketing automation platforms improve the businesses’ performance by offering better reach to the customers

4 Key SEO Tips for Brands

Debra Morgan, Marketing Tech Outlook

4 Key SEO Tips for Brands

Several brands and businesses know that they require SEO for their digital properties and the advantages they will get from that SEO work being deployed on their behalf. SEO will certainly enhance a website’s overall searchability

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