Siemens Healthineers- Optimizing Operations In Laboratories
Julia Abrams, Senior Director Global Solutions Marketing
Gaining the Experience Advantage
Erika Pearson, EVP, Customer Experience, Kantar
Andy Crestodina, Strategic Director, Orbit Media Studios
Very important. Critical. In each case, the answer is life-and-death importance. Teams that understand and embrace modern marketing are relevant. Companies that do not are irrelevant. They are exiled in the old world.
Allan Rahn, CMO, Employee Benefits-National, BB&T Insurance Services, Inc. [NYSE:BBT]
In the employer-sponsored employee benefits space, sales cycles differ by employer segment (typically related to the employee number) and complexity of objectives, while the retention cycle is more like a battle in an old town square.
Michelle Killebrew, Vice President, Head of Marketing, PwC New Ventures
Brian Miske, CMO, KPMG MSLP
Claudia Infante, Director of Revenue Strategy, Margaritaville
Matt Cannon, Director-Web Services, Straight North
Martin Coady, Executive Director, Marketing Technology, VMLY&R
Andrew De La Torre, Head of Technology, Vodafone Americas
You’ve heard the trends—“employee loyalty is dead” and “no one stays in the same job for 20 years anymore”. It’s true. Gone are the days of the Loyalty Workforce.
Earl Naegele, Managing Director, Commercial Sales, Peerless-AV
In this day and age, the expectation is that fresh information is readily available and information shared via digital signage is fresh and up-to-date.
Danielle Sauvé, Director, Customer Insights and Experience, Product Identification, Danaher Corporation
The technology, known as computer vision, is increasing quality, driving efficiency, cutting waste and saving money at the same time that it is improving the consumer experience, driving purchases and capturing revenue opportunities for brands.
Seth Mariscal, Media Director, Godfrey
The internet has always been a crazy place. A programmatic approach to digital advertising gives marketers a way to find some order in the chaos and get our message out there, both coherently and effectively.