MarTech Outlook Weekly Brief
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5 Ways Artificial Intelligence Can Help Improve Customer Service
Blythe Lawton, Senior Director, First Associates Loan Servicing
Transformation of Marketing using Technology
Gaurav Bhatia, VP of Digital Strategy, AARP Services, Inc.,
Michael Kaushansky, President Havas Helia & Chief Data Officer, Havas
Finding a qualified partner to help select, implement and launch a CDP is viable option and often can lead to quicker turn-around with less hiccups along the way
Douglas Duncan, CIO, Columbia Insurance Group
Let’s be clear, there is nothing more essential for lying than the facts. If facts were indeed immutable and pristine, somehow set in stone and without nuance, the world would be a less interesting place, albeit a better one.
Marissa Tarleton, CMO, RetailMeNot, Inc. [NASDAQ:SALE]
Amit Jain, CEO and Founder, Bridg
Erin Richards-Kunkel, Director, Social Media, Global Corporate Communications, Herbalife Nutrition
Warren Zenna, Founder & Principal, Zenna Consulting Group
Ryan Malone, Founder and CEO of SmartBug Media™
John Sadowski, Executive Vice President & CIO, Sandy Spring Bank [NASDAQ:SASR]
Pete Stormer, Director, Data Management, AmerisourceBergen
Sean Patrick Rossi, Senior Marketing Director US Mobile, Samsung Electronics America
What are the recent trends and the pain points you have witnessed in the mobile marketing landscape?
William Kammer, SEO Director, Clearlink
SEOs are getting better about understanding these changes and trends at scale with automation as well.
Josh Manion, CEO, Ensighten
Today’s battle for the customer can be won or lost on a well-defined field: how well does the marketing team use valuable, first-party data to engage consumers and optimize their experience?
Amy Romero, CMO, CreativeDrive
As far as omnichannel marketing is concerned, people need to start looking at channels in an agnostic way.
