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Winning the Sales War

Winning the Sales War

Amanda Kahlow, Founder & CEO, 6sense

How Marketing Drives Customer Obsession

How Marketing Drives Customer Obsession

Barbara Goose, Chief Marketing Officer, John Hancock

Technology Opens up Your Marketing Activities

Doug Turk, CMO, JLT Specialty USA

Technology Opens up Your Marketing Activities

The role and responsibility of the CMO has fundamentally shifted with the advancement of technology and the velocity and accessibility to information. These changes have reset many proven marketing strategies, tactics and channels for CMOs.

How to Make the Most of your CDP Digitally

Lisa Siemaszko, Director of CRM and Email Marketing, Clark International Limited

How to Make the Most of your CDP Digitally

It may take some time for the machine learning to kick in, but if you are able to automate campaigns against the customer data already updating within your ESP.

Playing the Best Hand and Reading the Table-The Modern Day Analytics Strategy

Playing the Best Hand and Reading the Table-The Modern Day Analytics Strategy

Mike Berry, Head of Marketing Technology, Shutterfly, Inc.

What Can CIOs Learn from Small Businesses when It Comes to Creating Value?

What Can CIOs Learn from Small Businesses when It Comes to Creating Value?

Ann Monroe, VP-Worldwide Marketing, FileMaker, Inc., an Apple subsidiary

A Customer-Centric Approach to Grid-Connected Distributed Energy Resources

A Customer-Centric Approach to Grid-Connected Distributed Energy Resources

Rodger Smith, SVP & GM, Oracle Utilities [NYSE:ORCL]

Sales Person and Technology: A Crucial Link

Sales Person and Technology: A Crucial Link

Allan Rahn, CMO, Employee Benefits-National, BB&T Insurance Services, Inc. [NYSE:BBT]

Personalization is King

Personalization is King

Zimm Zimmermann, SVP Personalization and Solutions, Wunderman

Being at the Epicentre of the AR Movement

Joanne Moretti, SVP & CMO, Jabil

Being at the Epicentre of the AR Movement

As an enabler of accelerated innovation and global manufacturing, it’s especially exciting when you can influence both the development and the use of new technologies.

4 Ways Computer Vision is Useful for Consumer Packaged Goods Companies

Danielle Sauvé, Director, Customer Insights and Experience, Product Identification, Danaher Corporation

4 Ways Computer Vision is Useful for Consumer Packaged Goods Companies

The technology, known as computer vision, is increasing quality, driving efficiency, cutting waste and saving money at the same time that it is improving the consumer experience, driving purchases and capturing revenue opportunities for brands.

The Art and Science of making the most of SaaS

Jason Raymer, Director-Sales, Bluegrass Cellular Inc.

The Art and Science of making the most of SaaS

I spent most of my college years like any other young adults not knowing where they are headed in life, but you had better believe I had Friday night planned out.

Building Long-term Customer Loyalty through Simplicity, Consistency, and Authenticity

Mark Johnson, CEO and CMO, Loyalty360

Building Long-term Customer Loyalty through Simplicity, Consistency, and Authenticity

The challenges that brands face today are growing in complexity, and most marketers are desperately struggling to keep up with changing consumer behaviors and rapidly emerging technologies.

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