MarTech Outlook Weekly Brief
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Digital Advertising and The Comeback of Relationship Marketing
Michael Kaushansky, Chief Data Officer, Havas US
In a World of Abundant Marketing Tech, It's Still All About the Customer
Adam Gay, Vice President Product Marketing & Strategy, McGraw-Hill - School
Wes Durow, CMO, Mitel
Business–to-business customers have gained access to almost perfect information regarding those companies who serve them.
Maggie Chan Jones, CMO, SAP [NYSE:SAP]
Data is a beautiful thing. This mentality has long been embraced by IT professionals. However, other departments are quickly taking notice and realizing the opportunity it can bring.
Jeanniey Mullen, Global Chief Marketing Officer, Mercer
Paul Pettas, Communications Director, Centerplate
John Bartold, VP, Loyalty Solutions, Epsilon
Todd Fenton Forsythe, SVP Digital Marketing, Dell
Mike Linton, CMO, Farmers Insurance Group
Ken Ramoutar, VP, Global Solutions and Industry Marketing, Avanade
Mike Lieberman, CEO and Chief Revenue Scientist, Square 2
Kirsten Hale Lora, Senior Director, Product Strategy and Transformation, Association of International Certified Professional
The digital disruption has changed everything for corporations. The cloud allows us to move faster, from months to minutes. Organizations that do not have capability for on-site technologies can play on a global stage with equal footing.
Robert Hannan, EVP Managing Director, Operations, Carat USA
Its 9:30AM, have you had a chance to review the latest (seemingly overnight) updates on new technology and automation solutions yet?
Scott Symonds, Managing Director, Media of AKQA Media
What do three of the top six largest companies in the world by market capitalization have in common? Personalization.
Amit Jain, CEO and Founder, Bridg
Depending on how you look at it, the job of a marketer has gotten much easier, or much more difficult with the advent of technology, and the mining and organizational tools that come with it.
