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How to Get the Most Value out of Your Digital Assets

How to Get the Most Value out of Your Digital Assets

Alexander Zaky, Head-Experience Design, Synechron

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?

Yuval Ben-Itzhak, CEO, Socialbakers

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?

Employing machine learning to make strategic investments has resolved guesswork from the day-to-day for many marketers.

Sales Person and Technology: A Crucial Link

Allan Rahn, CMO, Employee Benefits-National, BB&T Insurance Services, Inc. [NYSE:BBT]

Sales Person and Technology: A Crucial Link

In the employer-sponsored employee benefits space, sales cycles differ by employer segment (typically related to the employee number) and complexity of objectives, while the retention cycle is more like a battle in an old town square.

Donning Multiple Roles to Lead the Business

Donning Multiple Roles to Lead the Business

Dale Sanders, CIO, National Health System

What Got You Here, Won't Get You There

What Got You Here, Won't Get You There

Scott Fenton, Principal, Scott Fenton Consulting, LLC

5 Reasons Why Strategic Marketing Should Make You Nervous

5 Reasons Why Strategic Marketing Should Make You Nervous

Lee Frederiksen, Managing Partner, Hinge

The Future of Content is NOW!

The Future of Content is NOW!

Tanu Sood, Senior Principal Product Director, Oracle

eSports Marketing: Start with the Consumer

eSports Marketing: Start with the Consumer

Dave Rosenberg, Chief Strategic Officer, GMR Marketing.

Where Are the Missing Pieces to Your Online Lead Generation Puzzle?

Where Are the Missing Pieces to Your Online Lead Generation Puzzle?

Brad Shorr, Director of Content Strategy, Straight North

The Transformation from Customer Centric ... to Customer Obsessed

Jonathan Beamer, Chief Marketing Officer, Monster

The Transformation from Customer Centric ... to Customer Obsessed

You must attain information to understand who is buying, and why. It’s that simple.

"Put that Coffee Down! Coffee's for Closers Only!"

Allan Rahn, Chief Strategy & Innovation Officer, Blue C Advertising

Without question, technology has improved lead generation and all other aspects of sales cycles

Artificial Intelligence vs. Machine Learning

Amy Romero, CMO, CreativeDrive

Artificial Intelligence vs. Machine Learning

Artificial learning is the umbrella under which machine learning lives. It is the collection of actions demonstrated by machines that try to predict and to mimic natural intelligence (aka human/animal intelligence).

Marketing in a time of great change

Ajit Sivadasan, VP & GM, Lenovo

Marketing in a time of great change

AI based recommendation engines that constantly improve experiences will help drive better customer recommendations driving up relevance to new highs.

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