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Why Marketing Automation Unleashes True Creativity

Why Marketing Automation Unleashes True Creativity

Jeremie Moritz, Brand & Digital Director, Absolut Elyx, Pernod Ricard

6 Marketing Shifts to Create an Experiential Content Approach

6 Marketing Shifts to Create an Experiential Content Approach

Samantha Romano, Market Research & Trends Specialist, SGK

Technology Opens up Your Marketing Activities

Doug Turk, CMO, JLT Specialty USA

Technology Opens up Your Marketing Activities

The role and responsibility of the CMO has fundamentally shifted with the advancement of technology and the velocity and accessibility to information. These changes have reset many proven marketing strategies, tactics and channels for CMOs.

4 P's When Considering Implementing Inbound Marketing

Chris Mycek, Managing Director, Syneos Health Communications

4 P's When Considering Implementing Inbound Marketing

To “feed the beast”, a comprehensive mix of content suppliers must be identified and activated.

Augmented Reality (AR) and Virtual Reality (VR) and its Impacts on Meetings and Events

Augmented Reality (AR) and Virtual Reality (VR) and its Impacts on Meetings and Events

KenStockdell, AIA, LEED AP BD+C HKS, Vice President, Director of Convention Centers

The MDM Ecosystem

The MDM Ecosystem

Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna

What's New for Mobile SEO?

What's New for Mobile SEO?

David Baldie, Global Director of Mobile Engineering, Anheuser-Busch InBev

Factors Driving Modern Marketing

Factors Driving Modern Marketing

Andy Crestodina, Strategic Director, Orbit Media Studios

AI: How Do We Market to Artificial Intelligence?

Douglas Turk, CMO, JLT Group [LSE:JLT]

AI: How Do We Market to Artificial Intelligence?

“I know I've made some very poor decisions recently, but I can give you my complete assurance that my work will be back to normal. I've still got the greatest enthusiasm and confidence in the mission.

Staying Ahead in the Events Managements Arena

Dean Treuren, Event Management Administrator, Orange County Convention Center And Orange County Convention Center (OCCC)

Staying Ahead in the Events Managements Arena

We are always tapping into the top convention trade associations for best practices on how to engage our long-time legacy clients and garner new potential business.

Creating Successful Partnerships with Customers Powered by Digital Transformation

Sovan Shatpathy, CTO, Amtrak

Creating Successful Partnerships with Customers Powered by Digital Transformation

Amtrak and its partners help move people, the economy, and the nation forward. We are focused on running an efficient and effective corporation to offer a better way to travel for America.

You Can't Score If You Don't Know Where the Goal Posts Are

Jessica Best, Director of Data-Driven Marketing, Barkley

You Can't Score If You Don't Know Where the Goal Posts Are

If your goal is a 5 percent lift in revenue, a leading indicator like lift in online sales or a lift in sales driven by email marketing can tell you if you’re on track.

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