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Where do we Start? A View of Technology's Role in Building Brands

Where do we Start? A View of Technology's Role in Building Brands

Douwe E. Bergsma, CMO-Consumer Business, Georgia-Pacific

Exceeding Corporate Goals with Business Intelligence

Daniel M. Horton, CIO, Sallyport Global

Exceeding Corporate Goals with Business Intelligence

With the amount of data and analytics we now have available, we are in a great position to fully understand every part of what makes our companies succeed.

Factors to Employ Whilst Evaluating a Business Prospect

Shahin Farshchi, Partner, Lux Capital

Factors to Employ Whilst Evaluating a Business Prospect

Another challenge I would lay down is the fundraising value of debt.

Technology Cannot Overcome Poor Business Practices

Technology Cannot Overcome Poor Business Practices

Rudy Vidal, Principal, Vidal Consulting Group

A Bad Date: Are You Hiring Me, or My Rolodex?

A Bad Date: Are You Hiring Me, or My Rolodex?

Warren Zenna, Founder & Principal, Zenna Consulting Group

Integration Enables Omni-channel Experiences

Integration Enables Omni-channel Experiences

Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive

Marketing's Digital Transformation

Marketing's Digital Transformation

Todd Fenton Forsythe, SVP Digital Marketing, Dell

SEO for Financial Services: Challenges with Terminology

SEO for Financial Services: Challenges with Terminology

Laura Cameron, VP, Digital Marketing, KeyBank

How the CIO can Help the CMO Succeed

Ricky Joshi, CMO, Saatva

How the CIO can Help the CMO Succeed

Successful e-commerce marketing is a technology dependent endeavor. Those who are ahead of the curve give themselves an advantage that results in more customers, and often happier customers.

Gaining the Experience Advantage

Erika Pearson, EVP, Customer Experience, Kantar

Gaining the Experience Advantage

Experience has quickly become the new common denominator across our everyday lives and it’s those memorable experiences and relationships with brands that are winning with customers.

You Can't Score If You Don't Know Where the Goal Posts Are

Jessica Best, Director of Data-Driven Marketing, Barkley

You Can't Score If You Don't Know Where the Goal Posts Are

If your goal is a 5 percent lift in revenue, a leading indicator like lift in online sales or a lift in sales driven by email marketing can tell you if you’re on track.

Building Your Brand's Visual Identity in an Evolving Digital Landscape

Paul Cowan, VP, Enterprise and SMB Marketing, Shutterstock

Building Your Brand's Visual Identity in an Evolving Digital Landscape

Marketers are responsible for helping their respective businesses differentiate themselves in today's digital landscape.

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