Digital Marketing: Four Things to Know
Lauri Vela, SVP Digital Marketing, Synchrony
STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future
Marcus Collins, Chief Consumer Connections Officer, Doner
Dee Hadley, CMO, UNO Restaurants
We start with our business strategy. What are we trying to achieve? What is the biggest strategic opportunity— increasing visit frequency with current customers or acquiring new customers?
Brad Banyas, Founder & CEO, 366 Degrees by OMI
Marketing plays a key role in bringing those products and services to the target consumer – and ensuring they try it out.
Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna
Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global
Dalal Haldeman, SVP, Marketing & Communications, Johns Hopkins Medicine
Maria Porco, Vice President of Business Development, X2O Media
Combining internal data sources and external information sources provides context to the data, enabling faster and more informed decision-making.
Yasminka Nemet, Chief Marketing and CCO, MV Transportation
I've yet to meet anybody in any size organization that does not believe the “customer experience” must be at the center of every decision in order to retain and grow revenue and improve profits.
Jason Maynard, VP, and GM at Zendesk Guide and Data Products
About 10 years ago, all business communications were done through email.
Bill Ziska, Director-CRM & Mobility, Deloitte Digital
After 37 seven years in consulting, the last 20 dedicated to CRM, I have seen so many solutions, methods, tools come and go, but the last five years have been more amazing than the 15 before them.