Marketing Tech Outlook Weekly Brief
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STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future
Marcus Collins, Chief Consumer Connections Officer, Doner
How Marketing Automation Can Facilitate Consumer Engagement
Patty Spiller, Senior Director, Growth Marketing, Livongo
Sherif Mityas, Chief Experience Officer, TGI Fridays
The law of averages does not work in today’s marketing and technology environment.
Suzi McNicholas, VP-Marketing, Source Technologies
Much attention has been given to the concept of the “Branch of the Future” with some predicting wholesale changes to the form and function of bank branches.
Ravi Kumar, EVP & Chief Delivery Officer, Infosys
Amy Scissons, Head of Global Marketing, Moody’s Analytics
Tanu Sood, Senior Principal Product Director, Oracle
Ann Monroe, VP-Worldwide Marketing, FileMaker, Inc., an Apple subsidiary
Tad Fordyce, SVP, Loyalty, Epsilon
Selin Cebeci, Global Digital Director, MediaCom US
Yuval Ben-Itzhak, CEO, Socialbakers
Aref Matin, CTO, Wiley
ECM, particularly for digital content and media publishers, is becoming a must-have tool to maintain a competitive advantage.
Susan Frech, Co Founder and CEO, Social Media Link
Chances are your company’s Marketing team is investing in consumer activation—strategies that inspire consumers to act on behalf of the brand and influence others to use it.
Kevin Bishop, VP Enterprise Marketing Management, IBM
Mobile reached a tipping point in 2014. According to a recent Pew Internet Research Study, nine out of every 10 Americans have a mobile phone, with an increasing percentage of those being smart devices.
Alexander Zaky, Head-Experience Design, Synechron
This is the question that keeps marketing and technology executives up at night because it brings together a vast array of other problems (Am I reaching my customer?
