martechoutlook
Marketing in the Invisible Layer

Marketing in the Invisible Layer

Tod Szewczyk, VP, Director Emerging Technology & Innovation, Leo Burnett

The Four Steps to Help a CIO Think like a CMO

The Four Steps to Help a CIO Think like a CMO

Marcella Shinder, CMO, Nielsen

Harnessing the Power of Mobile through Marketing Automation

Marissa Tarleton, CMO, RetailMeNot [NASDAQ:SALE]

Harnessing the Power of Mobile through Marketing Automation

Mobile has spurred the most transformative shift that retail and marketing have seen in some time. Marketers are now able to measure more directly what consumers are doing on smartphones as well as when and where they are engaging.

Technology Trends and Issues in Textile Marketing

Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global

Technology Trends and Issues in Textile Marketing

Can trends in technology impact a manufacturing industry as old as textile? The answer is absolutely yes and the impact shows many similarities with other B2B and manufacturing sectors.

Cloud based Data as a Service (DaaS)

Cloud based Data as a Service (DaaS)

Brian Skapura, Former Managing Director, The American Institute of Architects and CIO, Technology Junto

Aisle Rocket Studios: Data-Driven, Brand-Centric Marketing Ecosystems

Aisle Rocket Studios: Data-Driven, Brand-Centric Marketing Ecosystems

Kashif Zaman, Chief Digital Officer, Aisle Rocket Studios

Transforming Business At The Speed of Technology

Transforming Business At The Speed of Technology

Chris Cavanaugh, EVP & CMO, Freeman

Little Data

Little Data

Jerry W. Thomas, President & CEO, Decision Analyst

Data Visualization Made Better

Balaji Ramanujam, CIO, ASI Government

Data Visualization Made Better

While I see data sets everywhere I don’t see them connected or aligned with each business’ value chain to provide timely insight for decision making (what many allude to as “strategy”). In my industry, the need is to get clean data sets on federal

Exceeding Corporate Goals with Business Intelligence

Daniel M. Horton, CIO, Sallyport Global

Exceeding Corporate Goals with Business Intelligence

With the amount of data and analytics we now have available, we are in a great position to fully understand every part of what makes our companies succeed.

Digital and In-Store Shopping is Colliding and Reliable Network Performance is at the Center

Ricardo Belmar, Senior Director of Enterprise Product Marketing, InfoVista

Digital and In-Store Shopping is Colliding and Reliable Network Performance is at the Center

Digital and in-store shopping experiences are on a collision course in the best way possible.

Enhancing Customer Experience through AI

Jason Maynard, VP, and GM at Zendesk Guide and Data Products

Enhancing Customer Experience through AI

About 10 years ago, all business communications were done through email.

New Editions