MarTech Outlook Weekly Brief
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Chris Mycek, Managing Director, Syneos Health Communications
To “feed the beast”, a comprehensive mix of content suppliers must be identified and activated.
John Bartold, VP, Loyalty Solutions, Epsilon
You would need to be completely off the grid to be unaware of the rapid evolution of marketing.
Balaji Ramanujam, CIO, ASI Government
Jeff Harris, VP-Solutions Marketing, Ixia
Michael Kubasik, Executive Vice President & CIO, Travel and Transport, Inc.
Chris Windebank, IT Director, Global Marketing, Bacardi
Rosilyn Rayborn, Vice President, Brand and Creative Services at Associa
Morag Lucey, CMO, Avaya
Steven Picanza, Director of Marketing, OpenEye Global
Marcella Shinder, CMO, Nielsen
Right now, the conversation in the marketing community is about leveraging Big Data for big insights, and part of this involves working more closely with the CIO.
Dee Hadley, CMO, UNO Restaurants
We start with our business strategy. What are we trying to achieve? What is the biggest strategic opportunity— increasing visit frequency with current customers or acquiring new customers?
Kristin Kelley, CMO, Randstad North America
Marketers must first focus on their message and end goal so they know when and where to use technology and truly understand it’s potential to influence all stakeholders in the brand-building journey.
Andrew De La Torre, Head of Technology, Vodafone Americas
You’ve heard the trends—“employee loyalty is dead” and “no one stays in the same job for 20 years anymore”. It’s true. Gone are the days of the Loyalty Workforce.
