martechoutlook
Leveraging Technology in Targeted Marketing Efforts

Leveraging Technology in Targeted Marketing Efforts

Keith Pellerin, VP-Product Management & Innovation, Aflac

Miscalculating the Cost of Waiting

Tracy Lemoine, SVP & CMO, XTRAC Solutions, a Fidelity Investments Company

Miscalculating the Cost of Waiting

Generally speaking, it’s not hard to convince people of the value of preemptive action. Most readily understand that it’s better to get your teeth cleaned regularly than to wait until you need dental surgery.

Transform Decision Making with a Data-Driven Culture

Kamelia Aryafar, Chief Algorithms Officer, Overstock [NASDAQ: OSTK]

Transform Decision Making with a Data-Driven Culture

A data-driven business is one of the biggest boons for today's economy. It cultivates a culture that produces sure fire outcomes, effective in its approach.

Emotion AI: The Heart of Marketing Innovation

Emotion AI: The Heart of Marketing Innovation

Natalie Monbiot, SVP/ Futures, Starcom USA

Lies, Damn Lies, and Data Visualization

Lies, Damn Lies, and Data Visualization

Douglas Duncan, CIO, Columbia Insurance Group

Augmented Reality (AR) and Virtual Reality (VR) and its Impacts on Meetings and Events

Augmented Reality (AR) and Virtual Reality (VR) and its Impacts on Meetings and Events

KenStockdell, AIA, LEED AP BD+C HKS, Vice President, Director of Convention Centers

Extending the Power of your POS to Loyalty and CRM

Extending the Power of your POS to Loyalty and CRM

Mark Horbal, CIO & CTO, SpringBIG

3 Ways a Customer Data Platform Makes Marketing Automation More

3 Ways a Customer Data Platform Makes Marketing Automation More "Human"

Frank Grillo, CMO, Harte Hanks [NYSE:HHS] And Brett Eckrich, Manager of Marketing Technology and Innovation, Harte Hanks [NYSE:HHS]

Don't Just Embrace the Digital Transformation. Run With It

Don't Just Embrace the Digital Transformation. Run With It

Maggie Chan Jones, CMO, SAP [NYSE:SAP]

Why Marketing and IT should be Very Close Friends

Mike Linton, CMO, Farmers Insurance Group

Why Marketing and IT should be Very Close Friends

It’s no secret that there has been dramatic change to business and most functional areas given the rise of analytics.

Marketing Automation Creates A Lot of Noise. Here's How Marketers Are Breaking Through

Mark Bornstein, Vice President, Marketing, ON24

Marketing Automation Creates A Lot of Noise. Here's How Marketers Are Breaking Through

And there are other reasons why marketers need to prioritize personalization. One great reason: personalization pays.

Personalization is King

Zimm Zimmermann, SVP Personalization and Solutions, Wunderman

Personalization is King

Customers are the kings and queens of marketing, and now is the time for us to listen and provide personalized experiences that engage, interact and delight.

Tearing Up the Old-fashioned Boundaries Between IT and Business

Chris Windebank, IT Director, Global Marketing, Bacardi

Tearing Up the Old-fashioned Boundaries Between IT and Business

Like the rest of the industry Bacardi has seen a massive shift from traditional to digital media across our portfolio and around the globe.

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Starting an Ad Business
January 23,2020
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