Chances are your company’s Marketing team is investing in consumer activation—strategies that inspire consumers to act on behalf of the brand and influence others to use it.

Our research using sentiment analysis of social media mentions how different brands confirmed that overall positive mentions of a company show a strong correlation to the positive mentions of “customer service” of that company.

Social listening is the foundation of the social intelligence stack. This is the process of a social intelligence platform scanning and pulling in data from a variety of online sources.

The impact of digital disruption, the demands of the “Now” economy, and the rise of machine learning are transforming how business works. Customers, employees, and partners expect on-demand access to content and application services.

I don’t know about you, but I’m not much of an impulse buyer. Oh sure, I have my moments of weakness i.e. the end caps at Target.

Marketing has shifted fundamentally in the last few years away from traditional brand and media to digital media, ecommerce capabilities and data-driven decision making;