Every company thinks it is client centric. If you want to know the truth, look at the data.

Our research using sentiment analysis of social media mentions how different brands confirmed that overall positive mentions of a company show a strong correlation to the positive mentions of “customer service” of that company.

To deliver the experiences customers want, companies must learn how to leverage their data to its full potential and move beyond channel-centric thinking.

Intelligence and timing are everything to the modern B2B sales professional.

Sprouts takes an innovative approach to Marketing and IT, which is reflected in how these two functions work in tandem, reporting to just one member of the executive team.

Content marketing starts with the target audience—but the target is evolving. For example, the IT industry’s target audience was historically the IT manager and decision-maker, like the CIO.