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A Picture is Worth a Thousand Keywords

A Picture is Worth a Thousand Keywords

Andre Perreault, Director of SEO, The Richards Group

Transforming Business At The Speed of Technology

Transforming Business At The Speed of Technology

Chris Cavanaugh, EVP & CMO, Freeman

Enabling Sales through Technology

Lazar Detchev, Head of Business Transformation, Philips

Enabling Sales through Technology

Technology plays a key role and is an integral part of any business transformation.

Little Data

Jerry W. Thomas, President & CEO, Decision Analyst

Little Data

You are not feeling well, so you visit your friendly family doctor. He puts you in a new, electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body.

Digital Tools Enable Precision B2B Marketing

Digital Tools Enable Precision B2B Marketing

Matthew Lieberman, CMO - US/Mexico, PWC

How We Humanize Marketing Analytics

How We Humanize Marketing Analytics

Rob Laycock, Vice President of Marketing, Atlanta Hawks

Investments Should Be Oriented Toward Automated Tools

Investments Should Be Oriented Toward Automated Tools

Michael Rosello, SVP & Chief Information & Operations Officer, Alliance Data Card Services

The Skill Arms Race in Conversion Optimization

The Skill Arms Race in Conversion Optimization

Martin Greif, EVP, SiteTuners

The Global Marketing Dilemma: To Localize or Not to Localize

The Global Marketing Dilemma: To Localize or Not to Localize

Richard Harpham, President & CEO, Cloudwords

Personalization is King

Personalization is King

Zimm Zimmermann, SVP Personalization and Solutions, Wunderman

Shared Reality- The Evolution of Augmented Reality in the Enterprise World

Jan-Paul Tummel, Head Accenture Liquid Studios DACH Region & Managing Director, Accenture Technology Switzerland

Shared Reality- The Evolution of Augmented Reality in the Enterprise World

Over the past years, augmented and virtual reality have seen a massive evolution of technologies and use cases.

Passing the CMO Tech Test: What's the Client Benefit?

Jill Kouri, CMO, JLL Americas

Passing the CMO Tech Test: What's the Client Benefit?

From Virtual reality to Drones and Predictive analytics, we invest in these technologies because they drive revenue for our clients—and, therefore, drive our business as well. Gone are the days when technology is seen purely as a cost center.

A Strong Focus on Market Specialization is Essential

Ann Lathrop, CMO, Crowe Horwath LLP

A Strong Focus on Market Specialization is Essential

I think the best place to start is with a focused market segmentation model. You need to understand your audience and where to reach them to help design your strategy and planning.

Where do we Start? A View of Technology's Role in Building Brands

Douwe E. Bergsma, CMO-Consumer Business, Georgia-Pacific

Where do we Start? A View of Technology's Role in Building Brands

Today’s technology-empowered world has not changed the age-old question for brand builders: Where do we start?

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