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Leveraging New Technology for Effective Digital Marketing Program

Leveraging New Technology for Effective Digital Marketing Program

Fred Diaz, SVP, Nissan Sales and Marketing and Operations, U.S., Nissan North America

Insight for Event Management in Today's Food-Obsessed Culture

Insight for Event Management in Today's Food-Obsessed Culture

Paul Pettas, Communications Director, Centerplate

Serving Tomorrow's Customer Today: Reimagining Branch Transformation and Omnichannel Strategies

Douglas Hartung, Director-Research & Development Incubation, Diebold, Incorporated

Serving Tomorrow's Customer Today: Reimagining Branch Transformation and Omnichannel Strategies

To retain and grow their businesses, financial institutions are increasingly forced to address the needs of a more mobile-centric customer.

Setting Direction in an Era of Continuous Transformation

Robert Walden, CIO, Epsilon

Setting Direction in an Era of Continuous Transformation

Setting strategic direction for an effective marketing plan has always been difficult. Aligning technology strategy with that marketing plan during one of the most disruptive, transformational times in modern history is an incredibly.

Quiet Please! Listening in Progress

Quiet Please! Listening in Progress

Kyle Ragsdale, Ex CMO, Billy Casper Golf

The Melding of Marketing and Technology - Where do you Fit?

The Melding of Marketing and Technology - Where do you Fit?

John Bartold, VP, Loyalty Solutions, Epsilon

How Customer Experience is Getting in the Way of a Great Customer Experience

How Customer Experience is Getting in the Way of a Great Customer Experience

Yasminka Nemet, Chief Marketing and CCO, MV Transportation

Brand Activation Is Great; If One Can Manage It

Brand Activation Is Great; If One Can Manage It

David Panek, SVP-Marketing, Aprimo

Combating Organizational Financial Risks

Combating Organizational Financial Risks

Cris Luce, CMO/CTO, Accuro AgriServices

How To Use Artificial Intelligence To Refine Raw Data Into High-Performance Fuel

How To Use Artificial Intelligence To Refine Raw Data Into High-Performance Fuel

Jim Iyoob, Chief Customer Officer, Etech Global Services

Rebranding in Good Times and Bad

Rebranding in Good Times and Bad

Charlie Breit, CMO, SurePayroll

Augmented human intelligence: the next frontier in predicting marketing outcomes

Natalie Monbiot, Head of Futures, Starcom USA

Augmented human intelligence: the next frontier in predicting marketing outcomes

Human-powered AI, inspired by nature, could reinvent how we predict marketing and business outcomes.

In Health, the Power of Content is the Power to Transform Lives

Lyn Falconio, CMO, Publicis Health

In Health, the Power of Content is the Power to Transform Lives

Content marketing bridges the gap between advertising and relationship management through dynamic creativity that responds to what’s wanted and what’s working…continuously.

Mobile Marketing and the Evolution Of e-Commerce

Marissa Tarleton, CMO, RetailMeNot, Inc. [NASDAQ:SALE]

Mobile Marketing and the Evolution Of e-Commerce

Consumers love to shop. However, the means and methods in which they find what they want continue to evolve; and in true digital fashion, the e-commerce industry has transformed once again.

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?

Yuval Ben-Itzhak, CEO, Socialbakers

An Era of Social Media Optimization (SMO) Is Ahead: What Can We Expect in 2018?

Employing machine learning to make strategic investments has resolved guesswork from the day-to-day for many marketers.

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