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Project Managers: Driving the Way to the Digital Future

Project Managers: Driving the Way to the Digital Future

Kirsten Hale Lora, Senior Director, Product Strategy and Transformation, Association of International Certified Professional

Digital Signage: An Industry Reborn

Digital Signage: An Industry Reborn

Mike Gamaroff, SVP of Channel Strategy, SITO Mobile

Transforming the Customer Experience

Jay Autrey, Chief Customer Officer, MONI

Transforming the Customer Experience

It’s no secret that a positive customer experience is paramount to a company’s success. If customers are not satisfied with the product, service and support they receive, they will take their business elsewhere.

Revolutionizing Customer Relationships through Chatbots

Mamie Peers, VP of Digital Marketing, The Cosmopolitan of Las Vegas

Revolutionizing Customer Relationships through Chatbots

When The Cosmopolitan of Las Vegas opened in December of 2010, it set out to offer surprises around every corner: art in the parking garage, sexy silhouettes moving inside the lobby’s digital pillars, oven-fresh pizza down a secret hallway, caviar ta

Content Marketing Investment & ROI

Content Marketing Investment & ROI

Clay Stobaugh, EVP & CMO, Wiley

Data-rich Premium Advertising for Outstanding Results

Data-rich Premium Advertising for Outstanding Results

Will Cohen, VP-Mobile, Triad Retail Media

Vetting a Consumer Activation Platform? Use this Guide

Vetting a Consumer Activation Platform? Use this Guide

Susan Frech, Co Founder and CEO, Social Media Link

Marketing Disruption: Role of the CIO

Marketing Disruption: Role of the CIO

Shirish Lal, COO and CTO, Harte Hanks

Why Increased Spending on MarTech is not Necessarily a Good Thing

Why Increased Spending on MarTech is not Necessarily a Good Thing

Jennifer Renaud, CMO, Oracle Marketing Cloud

How To Use Artificial Intelligence To Refine Raw Data Into High-Performance Fuel

How To Use Artificial Intelligence To Refine Raw Data Into High-Performance Fuel

Jim Iyoob, Chief Customer Officer, Etech Global Services

What's New for Mobile SEO?

David Baldie, Global Director of Mobile Engineering, Anheuser-Busch InBev

What's New for Mobile SEO?

In the current age of mobile-first-everything, the old approach of building a good enough desktop site and treating the mobile experience as an afterthought is long gone.

The New Rules of MarTech Integration

Matthew Mobley, EVP & CTO, Merkle

The New Rules of MarTech Integration

The only two things in this world that are consistent are death and change.

4 Ways Computer Vision is Useful for Consumer Packaged Goods Companies

Danielle Sauvé, Director, Customer Insights and Experience, Product Identification, Danaher Corporation

4 Ways Computer Vision is Useful for Consumer Packaged Goods Companies

The technology, known as computer vision, is increasing quality, driving efficiency, cutting waste and saving money at the same time that it is improving the consumer experience, driving purchases and capturing revenue opportunities for brands.

Marketing in the Age of Information Ubiquity

Douglas Turk, CMO, JLT Group

Marketing in the Age of Information Ubiquity

The supply and access to information has never been greater. We live in a world where almost everything has the potential to provide data about its current state of existence.

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