Technology Magazine for Marketing | Marketing Tech Outlook / MarTech Outlook

The Data Connection: Experiential Marketing and ROI

Scott Kellner, VP of Marketing, George P. Johnson

How To Use HubSpot To Deliver Digital Transformation of Your Prospect's Buyer Journey

Mike Lieberman, CEO and Chief Revenue Scientist, Square 2

AI, Machine Learning, and Deep Learning in Marketing

Thomas Brauch, Head of Analytics, Wunderman

Every day the ways we connect with technology are becoming more interactive, intelligent, and relevant. As technology becomes more cognitive and engaging, marketers need to be aware of the analytics behind this technology and how they can use it

Build a Cyber Security Ecosystem to Reduce Risk in the Public Sector

Jonathan Behnke, CIO, City of San Diego

High profile security breaches continue to lead the news each week. Atlanta was the latest municipality to report a high impact security event with the loss of core city services for an extended period

To Be at Zero Distance to Customers

Ravi Kumar, EVP & Chief Delivery Officer, Infosys

Augmented Human Intelligence: The Next Frontier In Predicting Marketing Outcomes

Natalie Monbiot, Head of Futures, Starcom USA

How Multi-touch Marketing is Changing the Future Right Under Your Nose

Jeramy Tipton, Senior Vice President, Distribution Expansion and Consumer Markets

10 Tips for Successfully Implementing Marketing Automation

Patti Soldavini, Global Marketing Director, SGK

Enterprise Digital Disruption - How Startups Can Win

Cameron Borumand, Associate, Ignition Partners

Avoid Being the Next Casualty in the Retail Apocalypse

Sahal Laher, CDO & CIO, Destination XL Group [NASDAQ:DXLG]

Finding Clarity in the World of Big Data to Deliver Personalized Digital Customer Experience

Mariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]

Design Strategy: The Secret Weapon for Effective Digital Signage

Jonathan Alger, Managing Partner, C&G Partners

Good design gives companies an edge in effectively communicating with both internal and external audiences that they can’t get any other way.

Customize and Communicate-Two Key Element to Success for Retailers

Charlie Cole, Chief Digital Officer, VP, TUMI

It’s easy to over complicate. Ultimately retail is divided by two lowest common denominators of data–at the product level and at the customer level.

Is your IT Team Building Customer Loyalty?

Jeff Cann, Chief Strategist & CIO, Encore Electric

Providing IT services to a construction company is a challenge.

Gaining the Experience Advantage

Erika Pearson, EVP, Customer Experience, Kantar

Experience has quickly become the new common denominator across our everyday lives and it’s those memorable experiences and relationships with brands that are winning with customers.