martechoutlook
5 Ways Artificial Intelligence Can Help Improve Customer Service

5 Ways Artificial Intelligence Can Help Improve Customer Service

Blythe Lawton, Senior Director, First Associates Loan Servicing

Transformation of Marketing using Technology

Transformation of Marketing using Technology

Gaurav Bhatia, VP of Digital Strategy, AARP Services, Inc.,

A CDP Can Be Your Competitive Advantage

Michael Kaushansky, President Havas Helia & Chief Data Officer, Havas

A CDP Can Be Your Competitive Advantage

Finding a qualified partner to help select, implement and launch a CDP is viable option and often can lead to quicker turn-around with less hiccups along the way

Lies, Damn Lies, and Data Visualization

Douglas Duncan, CIO, Columbia Insurance Group

Lies, Damn Lies, and Data Visualization

Let’s be clear, there is nothing more essential for lying than the facts. If facts were indeed immutable and pristine, somehow set in stone and without nuance, the world would be a less interesting place, albeit a better one.

Mobile Marketing and the Evolution Of e-Commerce

Mobile Marketing and the Evolution Of e-Commerce

Marissa Tarleton, CMO, RetailMeNot, Inc. [NASDAQ:SALE]

Groundswell: How Technology Empowers Nonprofits, cause Marketing and Social Good

Groundswell: How Technology Empowers Nonprofits, cause Marketing and Social Good

Erin Richards-Kunkel, Director, Social Media, Global Corporate Communications, Herbalife Nutrition

A Bad Date: Are You Hiring Me, or My Rolodex?

A Bad Date: Are You Hiring Me, or My Rolodex?

Warren Zenna, Founder & Principal, Zenna Consulting Group

CRM: The New Center of the Marketing Universe

CRM: The New Center of the Marketing Universe

Ryan Malone, Founder and CEO of SmartBug Media™

An ideal Gateway to Bring Brands Closer to the Customers

An ideal Gateway to Bring Brands Closer to the Customers

John Sadowski, Executive Vice President & CIO, Sandy Spring Bank [NASDAQ:SASR]

Making the MDM Journey a Success

Making the MDM Journey a Success

Pete Stormer, Director, Data Management, AmerisourceBergen

Mobile Marketing: Tackling the Odds

Sean Patrick Rossi, Senior Marketing Director US Mobile, Samsung Electronics America

Mobile Marketing: Tackling the Odds

What are the recent trends and the pain points you have witnessed in the mobile marketing landscape?

SEO: Modern Trends and Challenges

William Kammer, SEO Director, Clearlink

SEO: Modern Trends and Challenges

SEOs are getting better about understanding these changes and trends at scale with automation as well.

IBM and Ensighten: Cracking the Code for Data-Driven Marketing

Josh Manion, CEO, Ensighten

IBM and Ensighten: Cracking the Code for Data-Driven Marketing

Today’s battle for the customer can be won or lost on a well-defined field: how well does the marketing team use valuable, first-party data to engage consumers and optimize their experience?

OmniChannel Marketing Redefined

Amy Romero, CMO, CreativeDrive

OmniChannel Marketing Redefined

As far as omnichannel marketing is concerned, people need to start looking at channels in an agnostic way.

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