MarTech Outlook Weekly Brief
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Fundamentals for a Programmatic Approach to Digital Advertising
Seth Mariscal, Media Director, Godfrey
Merijn te Booij, CMO, Genesys
While it may seem counterintuitive for Genesys to provide commentary in a publication devoted to celebrating the ecosystem of a direct competitor, we live in strange times and the fact is that we—all of us—are engaged in a common battle.
Dean Treuren, Event Management Administrator, Orange County Convention Center And Orange County Convention Center (OCCC)
We are always tapping into the top convention trade associations for best practices on how to engage our long-time legacy clients and garner new potential business.
Kalyan Banga, Director, Research & Analytics, VOZIQ
Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive
Jason Raymer, Director-Sales, Bluegrass Cellular Inc.
Bienert, CMO & EVP-Digital Commerce, GoDaddy
Monique Acevedo, VP, Sports and Active Nutrition Brands, The Nature's Bounty Co.
Bill Hurley, CMO, Unify
Barry Kirk, Vice President, Maritz Motivation Solutions
Kristin Kelley, CMO, Randstad North America
Marketers must first focus on their message and end goal so they know when and where to use technology and truly understand it’s potential to influence all stakeholders in the brand-building journey.
David Stein, VP, Content and SEO, Wunderman Thompson
Regardless of the industry, SEO investments tend to create the best ROI/ROAS of nearly any marketing spend—digital or traditional.
Robert Sahadevan, Enterprise VP Consumer Marketing and Data, Humana
Every industry can benefit from the technological capabilities that are emerging. In health care, it’s just starting.
Scott Symonds, Managing Director, Media of AKQA Media
What do three of the top six largest companies in the world by market capitalization have in common? Personalization.
