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Digital Marketing: Four Things to Know

Digital Marketing: Four Things to Know

Lauri Vela, SVP Digital Marketing, Synchrony

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future

Marcus Collins, Chief Consumer Connections Officer, Doner

The Nuances of Marketing

Dee Hadley, CMO, UNO Restaurants

The Nuances of Marketing

We start with our business strategy. What are we trying to achieve? What is the biggest strategic opportunity— increasing visit frequency with current customers or acquiring new customers?

7 Benefits to Marketing Automation Your Business Needs to Thrive

Brad Banyas, Founder & CEO, 366 Degrees by OMI

7 Benefits to Marketing Automation Your Business Needs to Thrive

Marketing plays a key role in bringing those products and services to the target consumer – and ensuring they try it out.

The MDM Ecosystem

The MDM Ecosystem

Sherri Adame, Enterprise Metadata and Master Data Leader | Chief Customer and Reference Data Governance Officer, Cigna

Technology Trends and Issues in Textile Marketing

Technology Trends and Issues in Textile Marketing

Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global

The Myths and Realities of Marketing Automation

The Myths and Realities of Marketing Automation

Dalal Haldeman, SVP, Marketing & Communications, Johns Hopkins Medicine

Creating Undying Consumer Experience

Creating Undying Consumer Experience

Scott Kellner, VP, Marketing, George P. Johnson Experience Marketing

OmniChannel Marketing Redefined

OmniChannel Marketing Redefined

Amy Romero, CMO, CreativeDrive

5 Ways Artificial Intelligence Can Help Improve Customer Service

5 Ways Artificial Intelligence Can Help Improve Customer Service

Blythe Lawton, Senior Director, First Associates Loan Servicing

Welcome To The Digital Workplace

Maria Porco, Vice President of Business Development, X2O Media

Welcome To The Digital Workplace

Combining internal data sources and external information sources provides context to the data, enabling faster and more informed decision-making.

How Customer Experience is Getting in the Way of a Great Customer Experience

Yasminka Nemet, Chief Marketing and CCO, MV Transportation

How Customer Experience is Getting in the Way of a Great Customer Experience

I've yet to meet anybody in any size organization that does not believe the “customer experience” must be at the center of every decision in order to retain and grow revenue and improve profits.

Enhancing Customer Experience through AI

Jason Maynard, VP, and GM at Zendesk Guide and Data Products

Enhancing Customer Experience through AI

About 10 years ago, all business communications were done through email.

The Evolution of CRM

Bill Ziska, Director-CRM & Mobility, Deloitte Digital

The Evolution of CRM

After 37 seven years in consulting, the last 20 dedicated to CRM, I have seen so many solutions, methods, tools come and go, but the last five years have been more amazing than the 15 before them.

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