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Combating Organizational Financial Risks

Combating Organizational Financial Risks

Cris Luce, CMO/CTO, Accuro AgriServices

Future-Proofing Customer Engagement Infrastructure

Merijn te Booij, CMO, Genesys

Future-Proofing Customer Engagement Infrastructure

While it may seem counterintuitive for Genesys to provide commentary in a publication devoted to celebrating the ecosystem of a direct competitor, we live in strange times and the fact is that we—all of us—are engaged in a common battle.

Staying Ahead in the Events Managements Arena

Dean Treuren, Event Management Administrator, Orange County Convention Center And Orange County Convention Center (OCCC)

Staying Ahead in the Events Managements Arena

We are always tapping into the top convention trade associations for best practices on how to engage our long-time legacy clients and garner new potential business.

How Predictive Analytics In Contact Centers Can Improve Your Customer Retention?

How Predictive Analytics In Contact Centers Can Improve Your Customer Retention?

Kalyan Banga, Director, Research & Analytics, VOZIQ

Integration Enables Omni-channel Experiences

Integration Enables Omni-channel Experiences

Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive

The Art and Science of making the most of SaaS

The Art and Science of making the most of SaaS

Jason Raymer, Director-Sales, Bluegrass Cellular Inc.

The Key to an Optimum CIO-CMO Relationship

The Key to an Optimum CIO-CMO Relationship

Bienert, CMO & EVP-Digital Commerce, GoDaddy

How Digital Shopping Impacts Marketers' Considerations for E-Commerce

How Digital Shopping Impacts Marketers' Considerations for E-Commerce

Monique Acevedo, VP, Sports and Active Nutrition Brands, The Nature's Bounty Co.

Inspiring Customer Engagement through Gamification Dynamics

Inspiring Customer Engagement through Gamification Dynamics

Barry Kirk, Vice President, Maritz Motivation Solutions

Marketing 2016: Lead with Strategy, Follow with Tools

Kristin Kelley, CMO, Randstad North America

Marketing 2016: Lead with Strategy, Follow with Tools

Marketers must first focus on their message and end goal so they know when and where to use technology and truly understand it’s potential to influence all stakeholders in the brand-building journey.

What does SEO mean in 2019?

David Stein, VP, Content and SEO, Wunderman Thompson

What does SEO mean in 2019?

Regardless of the industry, SEO investments tend to create the best ROI/ROAS of nearly any marketing spend—digital or traditional.

Facilitating Health Care with Advanced Marketing Solutions

Robert Sahadevan, Enterprise VP Consumer Marketing and Data, Humana

Facilitating Health Care with Advanced Marketing Solutions

Every industry can benefit from the technological capabilities that are emerging. In health care, it’s just starting.

Marketing in the Personalization Era

Scott Symonds, Managing Director, Media of AKQA Media

Marketing in the Personalization Era

What do three of the top six largest companies in the world by market capitalization have in common? Personalization.

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