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The Evolution of CRM

The Evolution of CRM

Bill Ziska, Director-CRM & Mobility, Deloitte Digital

Mortgage Lending in the Modern Era

Mortgage Lending in the Modern Era

Todd Jones, President, BBMC Mortgage

Vetting a Consumer Activation Platform? Use this Guide

Susan Frech, Co Founder and CEO, Social Media Link

Vetting a Consumer Activation Platform? Use this Guide

Chances are your company’s Marketing team is investing in consumer activation—strategies that inspire consumers to act on behalf of the brand and influence others to use it.

How Predictive Analytics In Contact Centers Can Improve Your Customer Retention?

Kalyan Banga, Director, Research & Analytics, VOZIQ

 How Predictive Analytics In Contact Centers Can Improve Your Customer Retention?

Our research using sentiment analysis of social media mentions how different brands confirmed that overall positive mentions of a company show a strong correlation to the positive mentions of “customer service” of that company.

3 Standard Ways to Proactively Manage Peak Performance

3 Standard Ways to Proactively Manage Peak Performance

Pat Patterson, Senior Director of Marketing, Avaya

How Digital Signage Hardware & Software Decisions Made Today Will Impact Tomorrow

How Digital Signage Hardware & Software Decisions Made Today Will Impact Tomorrow

Eric Lamb, Director of Publisher Solutions, Vistar Media

It's Time for CIOs to Ask CMOs Some Tough Questions

It's Time for CIOs to Ask CMOs Some Tough Questions

Shawn Douglass, President - Software & CTO, Unified

Social Intelligence Stack

Rebecca Carson, Global Director of Research Services, Brandwatch

Social Intelligence Stack

Social listening is the foundation of the social intelligence stack. This is the process of a social intelligence platform scanning and pulling in data from a variety of online sources.

The Future of Content is NOW!

Tanu Sood, Senior Principal Product Director, Oracle

The Future of Content is NOW!

The impact of digital disruption, the demands of the “Now” economy, and the rise of machine learning are transforming how business works. Customers, employees, and partners expect on-demand access to content and application services.

Why Increased Spending on MarTech is not Necessarily a Good Thing

Jennifer Renaud, CMO, Oracle Marketing Cloud

Why Increased Spending on MarTech is not Necessarily a Good Thing

I don’t know about you, but I’m not much of an impulse buyer. Oh sure, I have my moments of weakness i.e. the end caps at Target.

Leveraging Technology to Improve Customer Experience and Marketing Investment

Jenny Watson, VP-Digital Marketing

Leveraging Technology to Improve Customer Experience and Marketing Investment

Marketing has shifted fundamentally in the last few years away from traditional brand and media to digital media, ecommerce capabilities and data-driven decision making;

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