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How to be Empathetic to your Customer with AI

How to be Empathetic to your Customer with AI

Matt Rocco, President & CEO, Etech Global Services

Precision Marketing Needs a Digital Business Strategy

Precision Marketing Needs a Digital Business Strategy

Dalal Haldeman, SVP Marketing and Communications, Johns Hopkins Medicine

Big Data-The Three Vs of a Successful Implementation

Mark Ramsey, SVP, Chief Data Officer, Samsung Mobile

Big Data-The Three Vs of a Successful Implementation

Globally, organizations are focused on harnessing the power of Big Data.

All Marketers Should Strive to be 'Full-Funnel Marketers'

David Karel, Head of B2B Marketing, LinkedIn

All Marketers Should Strive to be 'Full-Funnel Marketers'

The answer to “where do you start” has everything to do with taking a real introspective look into where you are on your journey and the needs of the business.

Marketing in the Invisible Layer

Marketing in the Invisible Layer

Tod Szewczyk, VP, Director Emerging Technology & Innovation, Leo Burnett

Augmented Reality (AR) and Virtual Reality (VR) and its Impacts on Meetings and Events

Augmented Reality (AR) and Virtual Reality (VR) and its Impacts on Meetings and Events

KenStockdell, AIA, LEED AP BD+C HKS, Vice President, Director of Convention Centers

The Key to an Optimum CIO-CMO Relationship

The Key to an Optimum CIO-CMO Relationship

Phil Bienert, CMO & EVP-Digital Commerce, GoDaddy

Emotion AI: The Heart of Marketing Innovation

Natalie Monbiot, SVP/ Futures, Starcom USA

Emotion AI: The Heart of Marketing Innovation

Emotion AI, once the ‘ugly stepchild’ of artificial intelligence, its moment, as revealed at the inaugural Emotion AI Summit at MIT Media Lab in September.

The Rise of Customer Data Platforms

Michael Kaushansky, President Helia & CDO, Havas

The Rise of Customer Data Platforms

The concept of a customer data platform (CDP) is nothing new. In fact, the concept has been around for a while.

The Art and Science of making the most of SaaS

Jason Raymer, Director-Sales, Bluegrass Cellular Inc.

The Art and Science of making the most of SaaS

I spent most of my college years like any other young adults not knowing where they are headed in life, but you had better believe I had Friday night planned out.

Building Your Brand's Visual Identity in an Evolving Digital Landscape

Paul Cowan, VP, Enterprise and SMB Marketing, Shutterstock

Building Your Brand's Visual Identity in an Evolving Digital Landscape

Marketers are responsible for helping their respective businesses differentiate themselves in today's digital landscape.

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