Overcoming

Overcoming "The Minimal Analysis Trap"

Dennis Ritell, Director, Ad Systems and Operations, Zillow Group

4 P's When Considering Implementing Inbound Marketing

4 P's When Considering Implementing Inbound Marketing

Chris Mycek, Managing Director, Syneos Health Communications

How to Make the Most of your CDP Digitally

Lisa Siemaszko, Director of CRM and Email Marketing, Clark International Limited

How to Make the Most of your CDP Digitally

It may take some time for the machine learning to kick in, but if you are able to automate campaigns against the customer data already updating within your ESP.

Creating Undying Consumer Experience

Scott Kellner, VP, Marketing, George P. Johnson Experience Marketing

Creating Undying Consumer Experience

The way I think about market automation is in three buckets content bucket, measurement bucket and organizational bucket.

The Key to an Optimum CIO-CMO Relationship

The Key to an Optimum CIO-CMO Relationship

Phil Bienert, CMO & EVP-Digital Commerce, GoDaddy

Attention CMOs: It's Time You Start Podcast Advertising!

Attention CMOs: It's Time You Start Podcast Advertising!

Matthew Parillo, Executive Director of Marketing & Communications, Brandeis University, International Business School

Marketing in Today's Omni-channel Reality: The Personalized Consumer Experience

Marketing in Today's Omni-channel Reality: The Personalized Consumer Experience

Antonio Sciuto, EVP of Brands & CMO, Nestlé Waters North America

SEO: Modern Trends and Challenges

SEO: Modern Trends and Challenges

William Kammer, SEO Director, Clearlink

Corporate Venture Capital and Innovation

Corporate Venture Capital and Innovation

Bill Reichert, Partner at Pegasus Tech Ventures And Anis Uzzaman, CEO and Founder/General Partner at Pegasus Tech Ventures

Emerging Trends and Challenges in the Ad Management Landscape

Dave Savoy, Director, B2B Media Strategy

Emerging Trends and Challenges in the Ad Management Landscape

In B2B Media and Marketing, one of the core challenges we face is that there is no single purchase decision maker.

Finding Clarity in the World of Big Data to Deliver Personalized Digital Customer Experience

Mariana Cogan, VP-Marketing Operations & Digital Experience, PTC [NASDAQ:PTC]

Finding Clarity in the World of Big Data to Deliver Personalized Digital Customer Experience

Successful marketing in the last five years has moved to a strategic point where IT and marketing converge.

Mobile Marketing and the Evolution Of e-Commerce

Marissa Tarleton, CMO, RetailMeNot, Inc. [NASDAQ:SALE]

Mobile Marketing and the Evolution Of e-Commerce

Consumers love to shop. However, the means and methods in which they find what they want continue to evolve; and in true digital fashion, the e-commerce industry has transformed once again.

The Machines that Make us More Human

Andrea Reichenbach, Senior Director-Marketing Strategy, Acxiom

The Machines that Make us More Human

The discussion about cognitive computing, artificial intelligence and the impact these technologies will have on our daily lives will likely continue to make headlines for years to come.

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