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Digital Tools Enable Precision B2B Marketing

Digital Tools Enable Precision B2B Marketing

Matthew Lieberman, CMO - US/Mexico, PWC

The New Rules of MarTech Integration

The New Rules of MarTech Integration

Matthew Mobley, EVP & CTO, Merkle

From Chaos to Order: Building An Effective Lead Management Pipeline

Som Puangladda, VP of Global Marketing, GumGum

From Chaos to Order: Building An Effective Lead Management Pipeline

If there’s one thing I’ve learned, it’s that putting a thoughtful lead management system in place is every bit as important as having the right pitch once you meet the customer.

The Art and Science of making the most of SaaS

Jason Raymer, Director-Sales, Bluegrass Cellular Inc.

The Art and Science of making the most of SaaS

I spent most of my college years like any other young adults not knowing where they are headed in life, but you had better believe I had Friday night planned out.

Customize and Communicate-Two Key Element to Success for Retailers

Customize and Communicate-Two Key Element to Success for Retailers

Charlie Cole, Chief Digital Officer, VP, TUMI

Building Your Brand's Visual Identity in an Evolving Digital Landscape

Building Your Brand's Visual Identity in an Evolving Digital Landscape

Paul Cowan, VP, Enterprise and SMB Marketing, Shutterstock

Making the Case for Digital Signage: ROO vs. ROI

Making the Case for Digital Signage: ROO vs. ROI

Earl Naegele, Managing Director, Commercial Sales, Peerless-AV

Marketing's Digital Transformation

Todd Fenton Forsythe, SVP Digital Marketing, Dell

Marketing's Digital Transformation

Over the decades the marketer Holy Grail has been to deliver real-time, predicted customer experiences. To a large extent, many brands are fulfilling the promise but significant change has occurred over the years bring us to this point.

7 Benefits to Marketing Automation Your Business Needs to Thrive

Brad Banyas, Founder & CEO, 366 Degrees by OMI

7 Benefits to Marketing Automation Your Business Needs to Thrive

Marketing plays a key role in bringing those products and services to the target consumer – and ensuring they try it out.

Leveraging Cloud-based Tools to Ease IT Strain

Bill Hurley, CMO, Unify

Leveraging Cloud-based Tools to Ease IT Strain

Software companies really need to understand the challenging and evolving role of marketing. Marketers have so much available technology now, and they need to see how it all weaves together to give them the best data.

Is your IT Team Building Customer Loyalty?

Jeff Cann, Chief Strategist & CIO, Encore Electric

Is your IT Team Building Customer Loyalty?

Providing IT services to a construction company is a challenge.

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