MarTech Outlook Weekly Brief
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Lazar Detchev, Head of Business Transformation, Philips
Technology plays a key role and is an integral part of any business transformation.
Jerry W. Thomas, President & CEO, Decision Analyst
You are not feeling well, so you visit your friendly family doctor. He puts you in a new, electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body.
Matthew Lieberman, CMO - US/Mexico, PWC
Rob Laycock, Vice President of Marketing, Atlanta Hawks
Michael Rosello, SVP & Chief Information & Operations Officer, Alliance Data Card Services
Martin Greif, EVP, SiteTuners
Richard Harpham, President & CEO, Cloudwords
Tish Whitcraft, CCO, OpenX
Zimm Zimmermann, SVP Personalization and Solutions, Wunderman
Jan-Paul Tummel, Head Accenture Liquid Studios DACH Region & Managing Director, Accenture Technology Switzerland
Over the past years, augmented and virtual reality have seen a massive evolution of technologies and use cases.
Jill Kouri, CMO, JLL Americas
From Virtual reality to Drones and Predictive analytics, we invest in these technologies because they drive revenue for our clients—and, therefore, drive our business as well. Gone are the days when technology is seen purely as a cost center.
Ann Lathrop, CMO, Crowe Horwath LLP
I think the best place to start is with a focused market segmentation model. You need to understand your audience and where to reach them to help design your strategy and planning.
Douwe E. Bergsma, CMO-Consumer Business, Georgia-Pacific
Today’s technology-empowered world has not changed the age-old question for brand builders: Where do we start?
