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​Depending on how you look at it, the job of a marketer has gotten much easier, or much more difficult with the advent of technology, and the mining and organizational tools that come with it.

It’s no secret that a positive customer experience is paramount to a company’s success. If customers are not satisfied with the product, service and support they receive, they will take their business elsewhere.

ISO 9001, an international standard for Quality Management System (QMS) requirements were revised on Sept 2015.

Your POS is your workhorse. It sees every transaction in every store. It records all of your sales, it interfaces with your supply chain, it reaches out to payment gateways—in short, it is the focal point of store operations.

Without a crystal ball or a time machine, marketers are left clamoring to understand and keep up with the changing world around them. Audiences are fragmenting, attention spans are getting shorter, and articles about best practices

The role and responsibility of the CMO has fundamentally shifted with the advancement of technology and the velocity and accessibility to information. These changes have reset many proven marketing strategies, tactics and channels for CMOs.