Marketing Tech Outlook Weekly Brief
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Doug Turk, CMO, JLT Specialty USA
The role and responsibility of the CMO has fundamentally shifted with the advancement of technology and the velocity and accessibility to information. These changes have reset many proven marketing strategies, tactics and channels for CMOs.
Lisa Siemaszko, Director of CRM and Email Marketing, Clark International Limited
It may take some time for the machine learning to kick in, but if you are able to automate campaigns against the customer data already updating within your ESP.
Mike Berry, Head of Marketing Technology, Shutterfly, Inc.
Tish Whitcraft, CCO, OpenX
Ann Monroe, VP-Worldwide Marketing, FileMaker, Inc., an Apple subsidiary
Rodger Smith, SVP & GM, Oracle Utilities [NYSE:ORCL]
Allan Rahn, CMO, Employee Benefits-National, BB&T Insurance Services, Inc. [NYSE:BBT]
Sovan Shatpathy, CTO, Amtrak
Zimm Zimmermann, SVP Personalization and Solutions, Wunderman
Joanne Moretti, SVP & CMO, Jabil
As an enabler of accelerated innovation and global manufacturing, it’s especially exciting when you can influence both the development and the use of new technologies.
Danielle Sauvé, Director, Customer Insights and Experience, Product Identification, Danaher Corporation
The technology, known as computer vision, is increasing quality, driving efficiency, cutting waste and saving money at the same time that it is improving the consumer experience, driving purchases and capturing revenue opportunities for brands.
Jason Raymer, Director-Sales, Bluegrass Cellular Inc.
I spent most of my college years like any other young adults not knowing where they are headed in life, but you had better believe I had Friday night planned out.
Mark Johnson, CEO and CMO, Loyalty360
The challenges that brands face today are growing in complexity, and most marketers are desperately struggling to keep up with changing consumer behaviors and rapidly emerging technologies.
