The Melding of Marketing and Technology - Where do you Fit?

The Melding of Marketing and Technology - Where do you Fit?

John Bartold, VP, Loyalty Solutions, Epsilon

Donning Multiple Roles to Lead the Business

Donning Multiple Roles to Lead the Business

Dale Sanders, CIO, National Health System

Merging Marketing and IT

Steve Black, CIO and CMO, Sprouts Farmers Market

Merging Marketing and IT

Sprouts takes an innovative approach to Marketing and IT, which is reflected in how these two functions work in tandem, reporting to just one member of the executive team.

Factors Driving Modern Marketing

Andy Crestodina, Strategic Director, Orbit Media Studios

Factors Driving Modern Marketing

Very important. Critical. In each case, the answer is life-and-death importance. Teams that understand and embrace modern marketing are relevant. Companies that do not are irrelevant. They are exiled in the old world.

Corporate Venture Capital and Innovation

Corporate Venture Capital and Innovation

Bill Reichert, Partner at Pegasus Tech Ventures And Anis Uzzaman, CEO and Founder/General Partner at Pegasus Tech Ventures

How Marketing Drives Customer Obsession

How Marketing Drives Customer Obsession

Barbara Goose, Chief Marketing Officer, John Hancock

Accelerating Petcare Innovation through CRM and Digital Vision

Accelerating Petcare Innovation through CRM and Digital Vision

Miao Song, Chief Information Officer, Mars Petcare

"The End of an Era - What You Need to Know for a Cookie-Less Future in Digital Marketing"

Tobias Kober, Chief Digital Officer, MediaCom Switzerland

The Power of Letting Customer Feedback Flow

The Power of Letting Customer Feedback Flow

Leela Srinivasan, CMO, SurveyMonkey

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation

Joshua Lowcock, EVP, Chief Digital Officer, UM Worldwide

B2B Marketing Targets the Business Buyer

Juergen Brock, CMO, Fujitsu

B2B Marketing Targets the Business Buyer

Content marketing starts with the target audience—but the target is evolving. For example, the IT industry’s target audience was historically the IT manager and decision-maker, like the CIO.

Connecting People and Technology to Deliver the Best Customer Experience

Bill Schimikowski, VP, Customer Experience, Fidelity Investments

Connecting People and Technology to Deliver the Best Customer Experience

I recently visited a regional hardware store and received an amazing customer experience.

CRM: The Center of the Marketing Universe

Som Puangladda, VP of Global Marketing, GumGum

CRM: The Center of the Marketing Universe

My rule for evaluating marketing tools today is that if you aren’t integrated with my CRM, then we’re not using you.

Giving Fans a Rock Star Experience with Hubspot

Ellie Ovsenik, Director of Content Marketing, Rock & Roll Hall of Fame

Giving Fans a Rock Star Experience with Hubspot

For the past two years, the Rock & Roll Hall of Fame has been a part of the Hubspot community.

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