martechoutlook

The Nuances of Marketing

Dee Hadley, CMO, UNO Restaurants

The Nuances of Marketing

We start with our business strategy. What are we trying to achieve? What is the biggest strategic opportunity— increasing visit frequency with current customers or acquiring new customers?

Getting Around the Marketing World

Kobi Ben Meir, Director of Marketing, Yalber

Getting Around the Marketing World

Position and purpose are two key elements that determine your brand’s worth and will act as differentiators in competitive markets.

Technology: A Positive Enabler for Businesses

Technology: A Positive Enabler for Businesses

Timothy Bay, VP-Digital Marketing, Wilton Enterprises

Get Ready to Run Faster, Marketing

Get Ready to Run Faster, Marketing

Howard Kravitz, CMO, Winston & Strawn LLP.

The Key to an Optimum CIO-CMO Relationship

The Key to an Optimum CIO-CMO Relationship

Bienert, CMO & EVP-Digital Commerce, GoDaddy

How to Get the Most Value out of Your Digital Assets

How to Get the Most Value out of Your Digital Assets

Alexander Zaky, Head-Experience Design, Synechron

Playing the Best Hand and Reading the Table-The Modern Day Analytics Strategy

Playing the Best Hand and Reading the Table-The Modern Day Analytics Strategy

Mike Berry, Head of Marketing Technology, Shutterfly, Inc.

Building Your Brand's Visual Identity in an Evolving Digital Landscape

Building Your Brand's Visual Identity in an Evolving Digital Landscape

Paul Cowan, VP, Enterprise and SMB Marketing, Shutterstock

SEO: Modern Trends and Challenges

SEO: Modern Trends and Challenges

William Kammer, SEO Director, Clearlink

How To Use HubSpot To Deliver Digital Transformation of Your Prospect's Buyer Journey

Mike Lieberman, CEO and Chief Revenue Scientist, Square 2

How To Use HubSpot To Deliver Digital Transformation of Your Prospect's Buyer Journey

Some will cross stages like email and lead nurturing can work in the Education, Consideration and Evaluation Stages.

Five Things I Wish Marketing Technology Vendors Understood

Stacey Sayer, Global Head, Social & Digital Media, Advanced Energy [NASDAQ:AEIS]

Five Things I Wish Marketing Technology Vendors Understood

As I write this, I’ve already taken a call with one vendor this morning and will take another later this afternoon.

5 Ways Artificial Intelligence Can Help Improve Customer Service

Blythe Lawton, Senior Director, First Associates Loan Servicing

5 Ways Artificial Intelligence Can Help Improve Customer Service

You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward?

Toshiba-Elevates & Personalizes Customer Experience

Bill Melo, Chief Marketing Executive, Toshiba America Business Solutions

Toshiba-Elevates & Personalizes Customer Experience

Today, everyone expects the interaction with a smart device to be an intuitive, engaging, and personal experience.

Must Reads
<