How To Use Artificial Intelligence To Refine Raw Data Into High-Performance Fuel
Jim Iyoob, Chief Customer Officer, Etech Global Services
STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future
Marcus Collins, Chief Consumer Connections Officer, Doner
Ari Sheinkin, VP-Marketing Analytics, IBM
Every company thinks it is client centric. If you want to know the truth, look at the data.
Kalyan Banga, Director, Research & Analytics, VOZIQ
Our research using sentiment analysis of social media mentions how different brands confirmed that overall positive mentions of a company show a strong correlation to the positive mentions of “customer service” of that company.
Howard Kravitz, US Marketing Leader, PwC
Jeremy Pope, Senior Director of Consumer & Policy Services, Citizens Property Insurance Corporation
Andrew Stief, VP and CMO, PGIM Real Estate Finance
Natalie Monbiot, Head of Futures, Starcom USA
Keith Pellerin, VP-Product Management & Innovation, Aflac
Scott Horn, CMO, 7.ai
To deliver the experiences customers want, companies must learn how to leverage their data to its full potential and move beyond channel-centric thinking.
Amanda Kahlow, Founder & CEO, 6sense
Intelligence and timing are everything to the modern B2B sales professional.
Steve Black, CIO and CMO, Sprouts Farmers Market
Sprouts takes an innovative approach to Marketing and IT, which is reflected in how these two functions work in tandem, reporting to just one member of the executive team.
Juergen Brock, CMO, Fujitsu
Content marketing starts with the target audience—but the target is evolving. For example, the IT industry’s target audience was historically the IT manager and decision-maker, like the CIO.