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Vetting a Consumer Activation Platform? Use this Guide

Vetting a Consumer Activation Platform? Use this Guide

Susan Frech, Co Founder and CEO, Social Media Link

Social Intelligence Stack

Rebecca Carson, Global Director of Research Services, Brandwatch

Social Intelligence Stack

Social listening is the foundation of the social intelligence stack. This is the process of a social intelligence platform scanning and pulling in data from a variety of online sources.

Customer Data Platform: Leveling the Playing Field to Better Connect with Consumers

Amit Jain, CEO and Founder, Bridg

Customer Data Platform: Leveling the Playing Field to Better Connect with Consumers

‚ÄčDepending on how you look at it, the job of a marketer has gotten much easier, or much more difficult with the advent of technology, and the mining and organizational tools that come with it.

Why Marketing Automation Unleashes True Creativity

Why Marketing Automation Unleashes True Creativity

Jeremie Moritz, Brand & Digital Director, Absolut Elyx, Pernod Ricard

Piloting New Ways of  Modern Marketing

Piloting New Ways of Modern Marketing

Chris Hummel, CMO & EVP, Schneider Electric

3 Email Marketing Reminders to Help You Stay Focused

3 Email Marketing Reminders to Help You Stay Focused

Vickie Sherman, Senior Vice President, Director of Integrated Marketing, Mechanics Bank

Mobile Marketing and the Evolution Of e-Commerce

Mobile Marketing and the Evolution Of e-Commerce

Marissa Tarleton, CMO, RetailMeNot, Inc. [NASDAQ:SALE]

Marketing in the Personalization Era

Scott Symonds, Managing Director, Media of AKQA Media

Marketing in the Personalization Era

What do three of the top six largest companies in the world by market capitalization have in common? Personalization.

Creating Successful Partnerships with Customers Powered by Digital Transformation

Sovan Shatpathy, CTO, Amtrak

Creating Successful Partnerships with Customers Powered by Digital Transformation

Amtrak and its partners help move people, the economy, and the nation forward. We are focused on running an efficient and effective corporation to offer a better way to travel for America.

To Be at Zero Distance to Customers

Ravi Kumar, EVP & Chief Delivery Officer, Infosys

To Be at Zero Distance to Customers

Innovators who make our jaws drop with their brilliance are often able to see connections that others miss. They ask the right questions; are keen observers of behavior; they constantly experiment with ideas.

Content Marketing Investment & ROI

Clay Stobaugh, EVP & CMO, Wiley

Content Marketing Investment & ROI

Content marketing and marketing technology help your organization find the strongest signals in the feedback loop between your customers, sales and marketing.

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