martechoutlook
Siemens Healthineers- Optimizing Operations In Laboratories

Siemens Healthineers- Optimizing Operations In Laboratories

Julia Abrams, Senior Director Global Solutions Marketing

Gaining the Experience Advantage

Gaining the Experience Advantage

Erika Pearson, EVP, Customer Experience, Kantar

Factors Driving Modern Marketing

Andy Crestodina, Strategic Director, Orbit Media Studios

Factors Driving Modern Marketing

Very important. Critical. In each case, the answer is life-and-death importance. Teams that understand and embrace modern marketing are relevant. Companies that do not are irrelevant. They are exiled in the old world.

Sales Person and Technology: A Crucial Link

Allan Rahn, CMO, Employee Benefits-National, BB&T Insurance Services, Inc. [NYSE:BBT]

Sales Person and Technology: A Crucial Link

In the employer-sponsored employee benefits space, sales cycles differ by employer segment (typically related to the employee number) and complexity of objectives, while the retention cycle is more like a battle in an old town square.

Perspectives on Lead Management

Perspectives on Lead Management

Michelle Killebrew, Vice President, Head of Marketing, PwC New Ventures

7 key Pieces to a Seamless loyalty Program

7 key Pieces to a Seamless loyalty Program

Claudia Infante, Director of Revenue Strategy, Margaritaville

The Art of Improving Customer Experience

The Art of Improving Customer Experience

Sherif Mityas, Chief Experience Officer, TGI Fridays

Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing

Martin Coady, Executive Director, Marketing Technology, VMLY&R

The Right Way to Personalize Content for Your Brand in 2019

The Right Way to Personalize Content for Your Brand in 2019

Dustin Hawley, Content Manager, Viral Nation

Understanding the Workforce Shift: from Loyalty to Liquid

Andrew De La Torre, Head of Technology, Vodafone Americas

Understanding the Workforce Shift: from Loyalty to Liquid

You’ve heard the trends—“employee loyalty is dead” and “no one stays in the same job for 20 years anymore”. It’s true. Gone are the days of the Loyalty Workforce.

Making the Case for Digital Signage: ROO vs. ROI

Earl Naegele, Managing Director, Commercial Sales, Peerless-AV

Making the Case for Digital Signage: ROO vs. ROI

In this day and age, the expectation is that fresh information is readily available and information shared via digital signage is fresh and up-to-date.

4 Ways Computer Vision is Useful for Consumer Packaged Goods Companies

Danielle Sauvé, Director, Customer Insights and Experience, Product Identification, Danaher Corporation

4 Ways Computer Vision is Useful for Consumer Packaged Goods Companies

The technology, known as computer vision, is increasing quality, driving efficiency, cutting waste and saving money at the same time that it is improving the consumer experience, driving purchases and capturing revenue opportunities for brands.

Fundamentals for a Programmatic Approach to Digital Advertising

Seth Mariscal, Media Director, Godfrey

Fundamentals for a Programmatic Approach to Digital Advertising

The internet has always been a crazy place. A programmatic approach to digital advertising gives marketers a way to find some order in the chaos and get our message out there, both coherently and effectively.

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