MarTech Outlook / Marketing Tech Outlook

E-commerce Merging With Digital Marketing Technologies

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

The Key to an Optimum CIO-CMO Relationship

Bienert, CMO & EVP-Digital Commerce, GoDaddy

Marketing in the Personalization Era

Scott Symonds, Managing Director, Media of AKQA Media

What do three of the top six largest companies in the world by market capitalization have in common? Personalization.

The Four Steps to Help a CIO Think like a CMO

Marcella Shinder, CMO, Nielsen

Right now, the conversation in the marketing community is about leveraging Big Data for big insights, and part of this involves working more closely with the CIO.

Insight for Event Management in Today's Food-Obsessed Culture

Paul Pettas, Communications Director, Centerplate

How Digital Signage Hardware & Software Decisions Made Today Will Impact Tomorrow

Eric Lamb, Director of Publisher Solutions, Vistar Media

Rebranding in Good Times and Bad

Charlie Breit, CMO, SurePayroll

National Geographic: A Wealth of Experiences

Jill Cress, CMO-EVP, National Geographic Partners

Marketing in the Invisible Layer

Tod Szewczyk, VP, Director Emerging Technology & Innovation, Leo Burnett

The Intersection of Technology and Customer Experience in the Field: Getting It Right

Claudine Bianchi, CMO, ClickSoftware

Technology Trends and Issues in Textile Marketing

Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global

Avoid Being the Next Casualty in the Retail Apocalypse

Sahal Laher, CDO & CIO, Destination XL Group [NASDAQ:DXLG]

There is extreme competition in the retail industry today and thousands of stores are closing in what is being described as the retail apocalypse. You cannot focus merely on survival, you have to have innovation and disruption as top prioritie

The Myths and Realities of Marketing Automation

Dalal Haldeman, SVP, Marketing & Communications, Johns Hopkins Medicine

Marketing automation creates opportunities for organizations to dramatically focus the impact of their marketing and communications.

Factors Driving Modern Marketing

Andy Crestodina, Strategic Director, Orbit Media Studios

Very important. Critical. In each case, the answer is life-and-death importance. Teams that understand and embrace modern marketing are relevant. Companies that do not are irrelevant. They are exiled in the old world.