We start with our business strategy. What are we trying to achieve? What is the biggest strategic opportunity— increasing visit frequency with current customers or acquiring new customers?

Marketing plays a key role in bringing those products and services to the target consumer – and ensuring they try it out.

Combining internal data sources and external information sources provides context to the data, enabling faster and more informed decision-making.

I've yet to meet anybody in any size organization that does not believe the “customer experience” must be at the center of every decision in order to retain and grow revenue and improve profits.

About 10 years ago, all business communications were done through email.

After 37 seven years in consulting, the last 20 dedicated to CRM, I have seen so many solutions, methods, tools come and go, but the last five years have been more amazing than the 15 before them.