How to Get the Most Value out of Your Digital Assets

How to Get the Most Value out of Your Digital Assets

Alexander Zaky, Head-Experience Design, Synechron

Perspectives on Lead Management

Perspectives on Lead Management

Michelle Killebrew, Vice President, Head of Marketing, PwC New Ventures

Ecommerce Merging With Digital Marketing Technologies

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Ecommerce Merging With Digital Marketing Technologies

We are beginning to see eCommerce merge with digital marketing technologies that were previously thought to be standalone or independent activities.

5 Ways Artificial Intelligence Can Help Improve Customer Service

Blythe Lawton, Senior Director, First Associates Loan Servicing

5 Ways Artificial Intelligence Can Help Improve Customer Service

You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward?

10 Tips for Successfully Implementing Marketing Automation

10 Tips for Successfully Implementing Marketing Automation

Patti Soldavini, Global Marketing Director, SGK

Mortgage Lending in the Modern Era

Mortgage Lending in the Modern Era

Todd Jones, President, BBMC Mortgage

Transforming Business At The Speed of Technology

Transforming Business At The Speed of Technology

Chris Cavanaugh, EVP & CMO, Freeman

What's New for Mobile SEO?

What's New for Mobile SEO?

David Baldie, Global Director of Mobile Engineering, Anheuser-Busch InBev

A Bad Date: Are You Hiring Me, or My Rolodex?

A Bad Date: Are You Hiring Me, or My Rolodex?

Warren Zenna, Founder & Principal, Zenna Consulting Group

Four Key Takeaways for Multilingual Success in Contact Centers

Four Key Takeaways for Multilingual Success in Contact Centers

Tom Tseki, VP & GM, GeoFluent & Customer Care Solutions, Lionbridge [NASDAQ:LIOX]

A Strong Focus on Market Specialization is Essential

Ann Lathrop, CMO, Crowe Horwath LLP

A Strong Focus on Market Specialization is Essential

I think the best place to start is with a focused market segmentation model. You need to understand your audience and where to reach them to help design your strategy and planning.

How to Create Content for Every Shopper's Double-Helix DNA

Kevin Hunter, Chief Product Officer & Head of Innovation, Catalina Marketing

How to Create Content for Every Shopper's Double-Helix DNA

What’s most promising is how the combination of martech and adtech solutions create DNA-level experiences for every shopper that can be optimized in real time.

A CDP Can Be Your Competitive Advantage

Michael Kaushansky, President Havas Helia & Chief Data Officer, Havas

A CDP Can Be Your Competitive Advantage

Finding a qualified partner to help select, implement and launch a CDP is viable option and often can lead to quicker turn-around with less hiccups along the way

Fundamentals for a Programmatic Approach to Digital Advertising

Seth Mariscal, Media Director, Godfrey

Fundamentals for a Programmatic Approach to Digital Advertising

The internet has always been a crazy place. A programmatic approach to digital advertising gives marketers a way to find some order in the chaos and get our message out there, both coherently and effectively.

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