martechoutlook
Ecommerce Merging With Digital Marketing Technologies

Ecommerce Merging With Digital Marketing Technologies

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

Ad Management for Small Business

Ad Management for Small Business

Jerry Kelly, CMO, Madwire

Is your IT Team Building Customer Loyalty?

Jeff Cann, Chief Strategist & CIO, Encore Electric

Is your IT Team Building Customer Loyalty?

Providing IT services to a construction company is a challenge.

Corporate Venture Capital and Innovation

Bill Reichert, Partner at Pegasus Tech Ventures And Anis Uzzaman, CEO and Founder/General Partner at Pegasus Tech Ventures

Corporate Venture Capital and Innovation

With the success of large global firms like Pegasus Tech Ventures, more and more similar firms are likely to emerge to take advantage of this model of corporate venture capital as a service.

It's Time for CIOs to Ask CMOs Some Tough Questions

It's Time for CIOs to Ask CMOs Some Tough Questions

Shawn Douglass, President - Software & CTO, Unified

Transforming the Customer Experience

Transforming the Customer Experience

Jay Autrey, Chief Customer Officer, MONI

Digital Tools Enable Precision B2B Marketing

Digital Tools Enable Precision B2B Marketing

Matthew Lieberman, CMO - US/Mexico, PWC

B2B Marketing Targets the Business Buyer

B2B Marketing Targets the Business Buyer

Juergen Brock, CMO, Fujitsu

Marketing Automation  for Better Customer Impact

Marketing Automation for Better Customer Impact

Jessica Best, Director of Data-Driven Marketing, Barkley

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

A Cure for 'Infobesity': From Data Overload To Real-Time Insight

Debra J. Bass, President, Global Marketing Services, Johnson & Johnson Consumer Companies [NYSE:JNJ]

Extending the Power of your POS to Loyalty and CRM

Mark Horbal, CIO & CTO, SpringBIG

Extending the Power of your POS to Loyalty and CRM

Your POS is your workhorse. It sees every transaction in every store. It records all of your sales, it interfaces with your supply chain, it reaches out to payment gateways—in short, it is the focal point of store operations.

Transform Decision Making with a Data-Driven Culture

Kamelia Aryafar, Chief Algorithms Officer, Overstock [NASDAQ: OSTK]

Transform Decision Making with a Data-Driven Culture

A data-driven business is one of the biggest boons for today's economy. It cultivates a culture that produces sure fire outcomes, effective in its approach.

Quiet Please! Listening in Progress

Kyle Ragsdale, Ex CMO, Billy Casper Golf

Quiet Please! Listening in Progress

I have had the pleasure of working in sports related marketing roles for nearly 15 years.

What Got You Here, Won't Get You There

Scott Fenton, Principal, Scott Fenton Consulting, LLC

What Got You Here, Won't Get You There

We have all seen countless articles about the death of the CIO role. In some ways, there is some truth to that statement.

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