Marketing Tech Outlook Weekly Brief
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Ari Sheinkin, VP-Marketing Analytics, IBM
Every company thinks it is client centric. If you want to know the truth, look at the data.
Scott Kellner, VP, Marketing, George P. Johnson Experience Marketing
The way I think about market automation is in three buckets content bucket, measurement bucket and organizational bucket.
Suzi McNicholas, VP-Marketing, Source Technologies
David Karel, Head of B2B Marketing, LinkedIn
Brad Shorr, Director of Content Strategy, Straight North
Dale Sanders, CIO, National Health System
Susie Brock, Director of Marketing, Salesforce Administers, 1st Family Mortgage
Yuval Ben-Itzhak, CEO, Socialbakers
Chris Cavanaugh, EVP & CMO, Freeman
Perry Kramer, SVP & Practice Lead, Boston Retail Partners
Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience.
Marcus Collins, Chief Consumer Connections Officer, Doner
The ubiquity of new technology means anyone with a phone, tablet, or computer is now a content creator.
Chris Mycek, Managing Director, Syneos Health Communications
To “feed the beast”, a comprehensive mix of content suppliers must be identified and activated.
Lauri Vela, SVP Digital Marketing, Synchrony
Search engine marketing plays an important role as consumers look to research products and services important to them.
