Marketing Tech Outlook Weekly Brief
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Marketing in the Invisible Layer
Tod Szewczyk, VP, Director Emerging Technology & Innovation, Leo Burnett
Marissa Tarleton, CMO, RetailMeNot [NASDAQ:SALE]
Mobile has spurred the most transformative shift that retail and marketing have seen in some time. Marketers are now able to measure more directly what consumers are doing on smartphones as well as when and where they are engaging.
Tekin Gulsen, CIO, Global IT & Corporate Planning Director, Kordsa Global
Can trends in technology impact a manufacturing industry as old as textile? The answer is absolutely yes and the impact shows many similarities with other B2B and manufacturing sectors.
Will McInnes, CMO, Brandwatch
Brian Skapura, Former Managing Director, The American Institute of Architects and CIO, Technology Junto
Kashif Zaman, Chief Digital Officer, Aisle Rocket Studios
Aref Matin, CTO, Wiley
Erin Moloney, Director-Marketing Digital Agency
Chris Cavanaugh, EVP & CMO, Freeman
Jerry W. Thomas, President & CEO, Decision Analyst
Balaji Ramanujam, CIO, ASI Government
While I see data sets everywhere I don’t see them connected or aligned with each business’ value chain to provide timely insight for decision making (what many allude to as “strategy”). In my industry, the need is to get clean data sets on federal
Daniel M. Horton, CIO, Sallyport Global
With the amount of data and analytics we now have available, we are in a great position to fully understand every part of what makes our companies succeed.
Ricardo Belmar, Senior Director of Enterprise Product Marketing, InfoVista
Digital and in-store shopping experiences are on a collision course in the best way possible.
Jason Maynard, VP, and GM at Zendesk Guide and Data Products
About 10 years ago, all business communications were done through email.
