Integration Enables Omni-channel Experiences

Integration Enables Omni-channel Experiences

Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive

Listen Up: The Most Valuable Data You're Not Using is in Conversation Tech

Listen Up: The Most Valuable Data You're Not Using is in Conversation Tech

Jonathon Schuster, Managing Director, New Verticals, LiveRamp

The Top B2B Content Marketing Trends In 2019

Melissa Garcia, Director of Marketing, Streampage

The Top B2B Content Marketing Trends In 2019

The key to success is in paying attention to what your customers are doing. You'll also find that most marketing trends are driven by the consumer, not the brand

Attention CMOs: It's Time You Start Podcast Advertising!

Matthew Parillo, Executive Director of Marketing & Communications, Brandeis University, International Business School

Attention CMOs: It's Time You Start Podcast Advertising!

As in all digital campaigns, whether you use offer codes or build custom landing pages, you'll quickly determine if your chosen podcast program, ad copy (offer) and the announcer’s read are pulling for you.

You Don't Know What You Don't Know

You Don't Know What You Don't Know

Douglas Turk, CMO, JLT Group [LSE:JLT]

To Transform Your Market, First Transform Your Marketing

To Transform Your Market, First Transform Your Marketing

Chad Kartchner, Director Marketing & Product Management, Honeywell

In a World of Digital Tools and Data Analysis, How Does Creativity Rank?

In a World of Digital Tools and Data Analysis, How Does Creativity Rank?

Michael Mendenhall, CMO & Chief Communications Officer, Flex [NASDAQ:FLEX]

Four Reasons Why You Need A Third-Party Security Assessment

Four Reasons Why You Need A Third-Party Security Assessment

Jeff Cann, CIO, Encore Electric, Inc.

Extending the Power of your POS to Loyalty and CRM

Extending the Power of your POS to Loyalty and CRM

Mark Horbal, CIO & CTO, SpringBIG

3 Standard Ways to Proactively Manage Peak Performance

3 Standard Ways to Proactively Manage Peak Performance

Pat Patterson, Senior Director of Marketing, Avaya

Exceeding Corporate Goals with Business Intelligence

Daniel M. Horton, CIO, Sallyport Global

Exceeding Corporate Goals with Business Intelligence

With the amount of data and analytics we now have available, we are in a great position to fully understand every part of what makes our companies succeed.

Sales Person and Technology: A Crucial Link

Allan Rahn, CMO, Employee Benefits-National, BB&T Insurance Services, Inc. [NYSE:BBT]

Sales Person and Technology: A Crucial Link

In the employer-sponsored employee benefits space, sales cycles differ by employer segment (typically related to the employee number) and complexity of objectives, while the retention cycle is more like a battle in an old town square.

Digital Signage: An Industry Reborn

Mike Gamaroff, SVP of Channel Strategy, SITO Mobile

Digital Signage: An Industry Reborn

The industry of digital signage is being used for its new abilities to target effectively and measure ROI.

Ad Management for Small Business

Jerry Kelly, CMO, Madwire

Ad Management for Small Business

Advertising is an ever-evolving entity, and technology is the driving force behind it.

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