MarTech Outlook Weekly Brief
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Leveraging Technology in Targeted Marketing Efforts
Keith Pellerin, VP-Product Management & Innovation, Aflac
Understanding the "Customer of the Future" to Better Prepare the "Branch of the Future"
Suzi McNicholas, VP-Marketing, Source Technologies
Tracy Lemoine, SVP & CMO, XTRAC Solutions, a Fidelity Investments Company
Generally speaking, it’s not hard to convince people of the value of preemptive action. Most readily understand that it’s better to get your teeth cleaned regularly than to wait until you need dental surgery.
Kamelia Aryafar, Chief Algorithms Officer, Overstock [NASDAQ: OSTK]
A data-driven business is one of the biggest boons for today's economy. It cultivates a culture that produces sure fire outcomes, effective in its approach.
Scott Horn, CMO, [24]7.ai
Natalie Monbiot, SVP/ Futures, Starcom USA
Douglas Duncan, CIO, Columbia Insurance Group
KenStockdell, AIA, LEED AP BD+C HKS, Vice President, Director of Convention Centers
Mark Horbal, CIO & CTO, SpringBIG
Frank Grillo, CMO, Harte Hanks [NYSE:HHS] And Brett Eckrich, Manager of Marketing Technology and Innovation, Harte Hanks [NYSE:HHS]
Maggie Chan Jones, CMO, SAP [NYSE:SAP]
Mike Linton, CMO, Farmers Insurance Group
It’s no secret that there has been dramatic change to business and most functional areas given the rise of analytics.
Mark Bornstein, Vice President, Marketing, ON24
And there are other reasons why marketers need to prioritize personalization. One great reason: personalization pays.
Zimm Zimmermann, SVP Personalization and Solutions, Wunderman
Customers are the kings and queens of marketing, and now is the time for us to listen and provide personalized experiences that engage, interact and delight.
Chris Windebank, IT Director, Global Marketing, Bacardi
Like the rest of the industry Bacardi has seen a massive shift from traditional to digital media across our portfolio and around the globe.
