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Four Tips to get the most out of Location Targeting in Cross Channel Marketing

Four Tips to get the most out of Location Targeting in Cross Channel Marketing

Lillie Beiting, Director of Data, Impact Partnership, CMO, Adder Mobile Technologies

Insight for Event Management in Today's Food-Obsessed Culture

Insight for Event Management in Today's Food-Obsessed Culture

Paul Pettas, Communications Director, Centerplate

The Key to an Optimum CIO-CMO Relationship

Phil Bienert, CMO & EVP-Digital Commerce, GoDaddy

The Key to an Optimum CIO-CMO Relationship

From the early days when we called it the World Wide Web, I’ve always loved the digital space. Lots of folks told me I was crazy to focus my career on the web as dot.com bubble.

Transformation of Marketing using Technology

Gaurav Bhatia, VP of Digital Strategy, AARP Services, Inc.,

Transformation of Marketing using Technology

Over the past decade marketing has transformed from an art to more of a science, evolving from a creative and pure advertising play to a data, digital, technology, personalization.

"Put that Coffee Down! Coffee's for Closers Only!"

Allan Rahn, Chief Strategy & Innovation Officer, Blue C Advertising

How Customer Experience is Getting in the Way of a Great Customer Experience

How Customer Experience is Getting in the Way of a Great Customer Experience

Yasminka Nemet, Chief Marketing and CCO, MV Transportation

Perspectives on Lead Management

Perspectives on Lead Management

Michelle Killebrew, Vice President, Head of Marketing, PwC New Ventures

Get Ready to Run Faster, Marketing

Get Ready to Run Faster, Marketing

Howard Kravitz, CMO, Winston & Strawn LLP.

An ideal Gateway to Bring Brands Closer to the Customers

John Sadowski, Executive Vice President & CIO, Sandy Spring Bank [NASDAQ:SASR]

An ideal Gateway to Bring Brands Closer to the Customers

One of the trends shaping CXM is enabling clients to truly be in charge of their service experience.

Technology's Use in Business Decisions - Enabler or Disabler

Loren Gray, Founder & CEO, Hospitality Digital Marketing

Technology's Use in Business Decisions - Enabler or Disabler

In our daily business lives we already touch the technology that creates filters that mitigate the volume of data to a specific manageable amount.

Rethinking the Value of Marketing Expertise

Warren Zenna, EVP & MD, Havas Media Group

Rethinking the Value of Marketing Expertise

Despite the consensus among businesses that marketing expertise is a highly specialized and necessary service (like medical services), agencies cannot get a fair shake.

Vetting a Consumer Activation Platform? Use this Guide

Susan Frech, Co Founder and CEO, Social Media Link

Vetting a Consumer Activation Platform? Use this Guide

Chances are your company’s Marketing team is investing in consumer activation—strategies that inspire consumers to act on behalf of the brand and influence others to use it.

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