Employing machine learning to make strategic investments has resolved guesswork from the day-to-day for many marketers.

In the employer-sponsored employee benefits space, sales cycles differ by employer segment (typically related to the employee number) and complexity of objectives, while the retention cycle is more like a battle in an old town square.

You must attain information to understand who is buying, and why. It’s that simple.

Without question, technology has improved lead generation and all other aspects of sales cycles

Artificial learning is the umbrella under which machine learning lives. It is the collection of actions demonstrated by machines that try to predict and to mimic natural intelligence (aka human/animal intelligence).

AI based recommendation engines that constantly improve experiences will help drive better customer recommendations driving up relevance to new highs.