martechoutlook
Merging Marketing and IT

Merging Marketing and IT

Steve Black, CIO and CMO, Sprouts Farmers Market

Combating Organizational Financial Risks

Combating Organizational Financial Risks

Cris Luce, CMO/CTO, Accuro AgriServices

Reaching Clients in a Digital World

Ari Sheinkin, VP-Marketing Analytics, IBM

Reaching Clients in a Digital World

Every company thinks it is client centric. If you want to know the truth, look at the data.

Creating Undying Consumer Experience

Scott Kellner, VP, Marketing, George P. Johnson Experience Marketing

Creating Undying Consumer Experience

The way I think about market automation is in three buckets content bucket, measurement bucket and organizational bucket.

All Marketers Should Strive to be 'Full-Funnel Marketers'

All Marketers Should Strive to be 'Full-Funnel Marketers'

David Karel, Head of B2B Marketing, LinkedIn

Where Are the Missing Pieces to Your Online Lead Generation Puzzle?

Where Are the Missing Pieces to Your Online Lead Generation Puzzle?

Brad Shorr, Director of Content Strategy, Straight North

Donning Multiple Roles to Lead the Business

Donning Multiple Roles to Lead the Business

Dale Sanders, CIO, National Health System

One Company, One Team, One Solution- Salesforce

One Company, One Team, One Solution- Salesforce

Susie Brock, Director of Marketing, Salesforce Administers, 1st Family Mortgage

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform

Perry Kramer, SVP & Practice Lead, Boston Retail Partners

Delivering an Elevated Customer Experience Requires an Agile Retail Technology Platform

Retailers that are thriving—and there are lots of them—anticipate and react to consumers’ demand for an enhanced and continuously changing retail experience.

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future

Marcus Collins, Chief Consumer Connections Officer, Doner

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future

The ubiquity of new technology means anyone with a phone, tablet, or computer is now a content creator.

4 P's When Considering Implementing Inbound Marketing

Chris Mycek, Managing Director, Syneos Health Communications

4 P's When Considering Implementing Inbound Marketing

To “feed the beast”, a comprehensive mix of content suppliers must be identified and activated.

Digital Marketing: Four Things to Know

Lauri Vela, SVP Digital Marketing, Synchrony

Digital Marketing: Four Things to Know

Search engine marketing plays an important role as consumers look to research products and services important to them.

New Editions