martechoutlook
How To Use Artificial Intelligence To Refine Raw Data Into High-Performance Fuel

How To Use Artificial Intelligence To Refine Raw Data Into High-Performance Fuel

Jim Iyoob, Chief Customer Officer, Etech Global Services

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future

Marcus Collins, Chief Consumer Connections Officer, Doner

Reaching Clients in a Digital World

Ari Sheinkin, VP-Marketing Analytics, IBM

Reaching Clients in a Digital World

Every company thinks it is client centric. If you want to know the truth, look at the data.

How Predictive Analytics In Contact Centers Can Improve Your Customer Retention?

Kalyan Banga, Director, Research & Analytics, VOZIQ

 How Predictive Analytics In Contact Centers Can Improve Your Customer Retention?

Our research using sentiment analysis of social media mentions how different brands confirmed that overall positive mentions of a company show a strong correlation to the positive mentions of “customer service” of that company.

Get Ready to Run Faster, Marketing

Get Ready to Run Faster, Marketing

Howard Kravitz, US Marketing Leader, PwC

Building a Customer Experience Digital Landscape through Self-Service Offerings within the Property & Casualty Insurance Industry

Building a Customer Experience Digital Landscape through Self-Service Offerings within the Property & Casualty Insurance Industry

Jeremy Pope, Senior Director of Consumer & Policy Services, Citizens Property Insurance Corporation

Tech, Tech, Tech... Oops!

Tech, Tech, Tech... Oops!

Andrew Stief, VP and CMO, PGIM Real Estate Finance

The Global Marketing Dilemma: To Localize or Not to Localize

The Global Marketing Dilemma: To Localize or Not to Localize

Richard Harpham, President & CEO, Cloudwords

Leveraging Technology in Targeted Marketing Efforts

Leveraging Technology in Targeted Marketing Efforts

Keith Pellerin, VP-Product Management & Innovation, Aflac

Data Helps Companies Keep Pace with Consumer Expectations

Scott Horn, CMO, [24]7.ai

Data Helps Companies Keep Pace with Consumer Expectations

To deliver the experiences customers want, companies must learn how to leverage their data to its full potential and move beyond channel-centric thinking.

Winning the Sales War

Amanda Kahlow, Founder & CEO, 6sense

Winning the Sales War

Intelligence and timing are everything to the modern B2B sales professional.

Merging Marketing and IT

Steve Black, CIO and CMO, Sprouts Farmers Market

Merging Marketing and IT

Sprouts takes an innovative approach to Marketing and IT, which is reflected in how these two functions work in tandem, reporting to just one member of the executive team.

B2B Marketing Targets the Business Buyer

Juergen Brock, CMO, Fujitsu

B2B Marketing Targets the Business Buyer

Content marketing starts with the target audience—but the target is evolving. For example, the IT industry’s target audience was historically the IT manager and decision-maker, like the CIO.

New Editions