MarTech Outlook Weekly Brief
Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from MarTech Outlook
Integration Enables Omni-channel Experiences
Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive
Listen Up: The Most Valuable Data You're Not Using is in Conversation Tech
Jonathon Schuster, Managing Director, New Verticals, LiveRamp
Melissa Garcia, Director of Marketing, Streampage
The key to success is in paying attention to what your customers are doing. You'll also find that most marketing trends are driven by the consumer, not the brand
Matthew Parillo, Executive Director of Marketing & Communications, Brandeis University, International Business School
As in all digital campaigns, whether you use offer codes or build custom landing pages, you'll quickly determine if your chosen podcast program, ad copy (offer) and the announcer’s read are pulling for you.
Tim Wagner, SVP & CMO, Envoy Mortgage
Douglas Turk, CMO, JLT Group [LSE:JLT]
Chad Kartchner, Director Marketing & Product Management, Honeywell
Michael Mendenhall, CMO & Chief Communications Officer, Flex [NASDAQ:FLEX]
Jeff Cann, CIO, Encore Electric, Inc.
Mark Horbal, CIO & CTO, SpringBIG
Pat Patterson, Senior Director of Marketing, Avaya
Daniel M. Horton, CIO, Sallyport Global
With the amount of data and analytics we now have available, we are in a great position to fully understand every part of what makes our companies succeed.
Allan Rahn, CMO, Employee Benefits-National, BB&T Insurance Services, Inc. [NYSE:BBT]
In the employer-sponsored employee benefits space, sales cycles differ by employer segment (typically related to the employee number) and complexity of objectives, while the retention cycle is more like a battle in an old town square.
Mike Gamaroff, SVP of Channel Strategy, SITO Mobile
The industry of digital signage is being used for its new abilities to target effectively and measure ROI.
Jerry Kelly, CMO, Madwire
Advertising is an ever-evolving entity, and technology is the driving force behind it.
