Marketing Tech Outlook Weekly Brief
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The Future of Marketing: Creating 3-Dimensional Customer Profiles in an IoT Frenzied World
Jeanine Banks, EVP, Global Products & Solutions, Axway
Charlie Cole, Chief Digital Officer, VP, TUMI
It’s easy to over complicate. Ultimately retail is divided by two lowest common denominators of data–at the product level and at the customer level.
Wes Durow, CMO, Mitel
Business–to-business customers have gained access to almost perfect information regarding those companies who serve them.
Sangah Bae, Director of Analytics, Neo@Ogilvy
Phil Bienert, CMO & EVP-Digital Commerce, GoDaddy
David Hatch, CMO, IANS
Sam Cinquegrani, Founder and CEO, ObjectWave Corp
Dave Rosenberg, Chief Strategic Officer, GMR Marketing.
Marcus Collins, Chief Consumer Connections Officer, Doner
Claudine Bianchi, CMO, ClickSoftware
John Sadowski, Executive Vice President & CIO, Sandy Spring Bank [NASDAQ:SASR]
One of the trends shaping CXM is enabling clients to truly be in charge of their service experience.
Som Puangladda, VP of Global Marketing, GumGum
If there’s one thing I’ve learned, it’s that putting a thoughtful lead management system in place is every bit as important as having the right pitch once you meet the customer.
Brad Martin, Director of Product Marketing, PRO Unlimited
The workforce continues to evolve. About 40 percent of the U.S. workforce is comprised of contingent workers, which consists of temporary contract workers, freelancers, independent professionals, and independent contractors.
Brian Lieser, VP-Marketing and Channel Development, Belden
Where to start always seems easy, but it never is. It takes hard work, detailed analysis and tremendous insight to develop the effective marketing function for your business.
