MarTech Outlook Weekly Brief
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How to Get the Most Value out of Your Digital Assets
Alexander Zaky, Head-Experience Design, Synechron
Perspectives on Lead Management
Michelle Killebrew, Vice President, Head of Marketing, PwC New Ventures
Sam Cinquegrani, Founder and CEO, ObjectWave Corp
We are beginning to see eCommerce merge with digital marketing technologies that were previously thought to be standalone or independent activities.
Blythe Lawton, Senior Director, First Associates Loan Servicing
You hear a lot about Artificial Intelligence (AI) in today’s world, but how can it truly help your business move forward?
Patti Soldavini, Global Marketing Director, SGK
Marissa Tarleton, CMO, RetailMeNot
Todd Jones, President, BBMC Mortgage
Chris Cavanaugh, EVP & CMO, Freeman
David Baldie, Global Director of Mobile Engineering, Anheuser-Busch InBev
Warren Zenna, Founder & Principal, Zenna Consulting Group
Tom Tseki, VP & GM, GeoFluent & Customer Care Solutions, Lionbridge [NASDAQ:LIOX]
Ann Lathrop, CMO, Crowe Horwath LLP
I think the best place to start is with a focused market segmentation model. You need to understand your audience and where to reach them to help design your strategy and planning.
Kevin Hunter, Chief Product Officer & Head of Innovation, Catalina Marketing
What’s most promising is how the combination of martech and adtech solutions create DNA-level experiences for every shopper that can be optimized in real time.
Michael Kaushansky, President Havas Helia & Chief Data Officer, Havas
Finding a qualified partner to help select, implement and launch a CDP is viable option and often can lead to quicker turn-around with less hiccups along the way
Seth Mariscal, Media Director, Godfrey
The internet has always been a crazy place. A programmatic approach to digital advertising gives marketers a way to find some order in the chaos and get our message out there, both coherently and effectively.
