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To Be at Zero Distance to Customers

To Be at Zero Distance to Customers

Ravi Kumar, EVP & Chief Delivery Officer, Infosys

Importance of Partnership among CMOs and CIOs

Importance of Partnership among CMOs and CIOs

Phil McKoy, SVP & CIO-Global Loyalty Solutions, Aimia

Enable Marketers to Explore Data Visually

Jim Davis, SVP & CMO, SAS

Enable Marketers to Explore Data Visually

The forces of Big Data and empowered digital customers are impacting everyone’s marketing operations. At SAS we’re enriching our customer segment profiles by aggregating social media and other digital customer data.

Getting Around the Marketing World

Kobi Ben Meir, Director of Marketing, Yalber

Getting Around the Marketing World

Position and purpose are two key elements that determine your brand’s worth and will act as differentiators in competitive markets.

Quiet Please! Listening in Progress

Quiet Please! Listening in Progress

Kyle Ragsdale, Ex CMO, Billy Casper Golf

Integration Enables Omni-channel Experiences

Integration Enables Omni-channel Experiences

Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive

Attention CMOs: It's Time You Start Podcast Advertising!

Attention CMOs: It's Time You Start Podcast Advertising!

Matthew Parillo, Executive Director of Marketing & Communications, Brandeis University, International Business School

Four Tips to get the most out of Location Targeting in Cross Channel Marketing

Four Tips to get the most out of Location Targeting in Cross Channel Marketing

Lillie Beiting, Director of Data, Impact Partnership, CMO, Adder Mobile Technologies

It's Time to Make Marketing Automation the Indespensible Component of Your Marketing Mix

It's Time to Make Marketing Automation the Indespensible Component of Your Marketing Mix

Chris Dunn, VP of Demand Generation & Customer Marketing , Dun and Bradstreet

Transforming Business At The Speed of Technology

Transforming Business At The Speed of Technology

Chris Cavanaugh, EVP & CMO, Freeman

Making the MDM Journey a Success

Making the MDM Journey a Success

Pete Stormer, Director, Data Management, AmerisourceBergen

The Art of Restraint

Jason Jercinovic, Global Head, Innovation, Havas Worldwide

The Art of Restraint

As an industry, advertising has long been obsessed with understanding human behavior. Over the centuries we have employed countless techniques to gain even the briefest of glimpses inside the mind of the consumer.

Stop Making it So Complicated

Edward Nevraumont, CMO, A Place for Mom

Stop Making it So Complicated

I had a friend in school who was always stressed. She was stressed about her grades. When she did well in school she was stressed about getting a job.

Extending the Power of your POS to Loyalty and CRM

Mark Horbal, CIO & CTO, SpringBIG

Extending the Power of your POS to Loyalty and CRM

Your POS is your workhorse. It sees every transaction in every store. It records all of your sales, it interfaces with your supply chain, it reaches out to payment gateways—in short, it is the focal point of store operations.

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide

Jan Geldmacher, President, Sprint Business [NYSE:S]

CIOs Lead the Paradigm Shift of How Businesses, Individuals Connect Worldwide

The world is experiencing an unprecedented paradigm shift from the physical to the virtual.

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