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Content Marketing: Get Results by Going Back to Basics

Content Marketing: Get Results by Going Back to Basics

Jeff Gibbard, President and Founder, True Voice Media

The Art of Restraint

The Art of Restraint

Jason Jercinovic, Global Head, Innovation, Havas Worldwide

Eight Steps to Becoming a Data- Driven Organization

Ashley Stirrup, CMO, Talend

Eight Steps to Becoming a Data- Driven Organization

In today’s fast-paced, global economy, it is generally understood that companies must become data-driven in order to remain competitive.

Passing the CMO Tech Test: What's the Client Benefit?

Jill Kouri, CMO, JLL Americas

Passing the CMO Tech Test: What's the Client Benefit?

From Virtual reality to Drones and Predictive analytics, we invest in these technologies because they drive revenue for our clients—and, therefore, drive our business as well. Gone are the days when technology is seen purely as a cost center.

A Customer-Centric Approach to Grid-Connected Distributed Energy Resources

A Customer-Centric Approach to Grid-Connected Distributed Energy Resources

Rodger Smith, SVP & GM, Oracle Utilities [NYSE:ORCL]

Big Data-The Three Vs of a Successful Implementation

Big Data-The Three Vs of a Successful Implementation

Mark Ramsey, SVP, Chief Data Officer, Samsung Mobile

3 Ways a Customer Data Platform Makes Marketing Automation More

3 Ways a Customer Data Platform Makes Marketing Automation More "Human"

Frank Grillo, CMO, Harte Hanks [NYSE:HHS] And Brett Eckrich, Manager of Marketing Technology and Innovation, Harte Hanks [NYSE:HHS]

AI: How Do We Market to Artificial Intelligence?

AI: How Do We Market to Artificial Intelligence?

Douglas Turk, CMO, JLT Group [LSE:JLT]

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future

STATE OF THE STATE: The Musical Parallels Which Forecasts Marketing's Potential Future

Marcus Collins, Chief Consumer Connections Officer, Doner

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation

Joshua Lowcock, EVP, Chief Digital Officer, UM Worldwide

Miscalculating the Cost of Waiting

Miscalculating the Cost of Waiting

Tracy Lemoine, SVP & CMO, XTRAC Solutions, a Fidelity Investments Company

A Bad Date: Are You Hiring Me, or My Rolodex?

Warren Zenna, Founder & Principal, Zenna Consulting Group

A Bad Date: Are You Hiring Me, or My Rolodex?

I firmly believe that hiring a salesperson simply on the merits of their Rolodex can be a sign of a very shortsighted organization

Building Your Brand's Visual Identity in an Evolving Digital Landscape

Paul Cowan, VP, Enterprise and SMB Marketing, Shutterstock

Building Your Brand's Visual Identity in an Evolving Digital Landscape

Marketers are responsible for helping their respective businesses differentiate themselves in today's digital landscape.

Analyze and Harness the Power of Mass Amount of Customer Intelligence

Liz Miller, SVP, Marketing, CMO Council

Analyze and Harness the Power of Mass Amount of Customer Intelligence

How has the cloud impacted us? It is a terrific question… and a hard one to simplify in one post.

Putting a Face on Every Customer

Jay Henderson, Director- Marketing Cloud, IBM Commerce

Putting a Face on Every Customer

Many of us have a favorite business that we visit all the time—for me it’s the local bakery.

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