4 P's When Considering Implementing Inbound Marketing

Chris Mycek, Managing Director, Syneos Health Communications

4 P's When Considering Implementing Inbound Marketing

To “feed the beast”, a comprehensive mix of content suppliers must be identified and activated.

The Melding of Marketing and Technology - Where do you Fit?

John Bartold, VP, Loyalty Solutions, Epsilon

The Melding of Marketing and Technology - Where do you Fit?

You would need to be completely off the grid to be unaware of the rapid evolution of marketing.

Data Visualization Made Better

Data Visualization Made Better

Balaji Ramanujam, CIO, ASI Government

React to Network Outages Before They Happen

React to Network Outages Before They Happen

Jeff Harris, VP-Solutions Marketing, Ixia

Mobile Technology enriching Digital Travel Experience

Mobile Technology enriching Digital Travel Experience

Michael Kubasik, Executive Vice President & CIO, Travel and Transport, Inc.

Tearing Up the Old-fashioned Boundaries Between IT and Business

Tearing Up the Old-fashioned Boundaries Between IT and Business

Chris Windebank, IT Director, Global Marketing, Bacardi

Scary Stories CIOs Tell in the Dark, or a Lesson in Cross-Functional Alignment

Scary Stories CIOs Tell in the Dark, or a Lesson in Cross-Functional Alignment

Rosilyn Rayborn, Vice President, Brand and Creative Services at Associa

How to Build Brand Equity through Digital Signage

How to Build Brand Equity through Digital Signage

Steven Picanza, Director of Marketing, OpenEye Global

The Four Steps to Help a CIO Think like a CMO

Marcella Shinder, CMO, Nielsen

The Four Steps to Help a CIO Think like a CMO

Right now, the conversation in the marketing community is about leveraging Big Data for big insights, and part of this involves working more closely with the CIO.

The Nuances of Marketing

Dee Hadley, CMO, UNO Restaurants

The Nuances of Marketing

We start with our business strategy. What are we trying to achieve? What is the biggest strategic opportunity— increasing visit frequency with current customers or acquiring new customers?

Marketing 2016: Lead with Strategy, Follow with Tools

Kristin Kelley, CMO, Randstad North America

Marketing 2016: Lead with Strategy, Follow with Tools

Marketers must first focus on their message and end goal so they know when and where to use technology and truly understand it’s potential to influence all stakeholders in the brand-building journey.

Understanding the Workforce Shift: from Loyalty to Liquid

Andrew De La Torre, Head of Technology, Vodafone Americas

Understanding the Workforce Shift: from Loyalty to Liquid

You’ve heard the trends—“employee loyalty is dead” and “no one stays in the same job for 20 years anymore”. It’s true. Gone are the days of the Loyalty Workforce.

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