MarTech Outlook Weekly Brief
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Som Puangladda, VP of Global Marketing, GumGum
If there’s one thing I’ve learned, it’s that putting a thoughtful lead management system in place is every bit as important as having the right pitch once you meet the customer.
Jason Raymer, Director-Sales, Bluegrass Cellular Inc.
I spent most of my college years like any other young adults not knowing where they are headed in life, but you had better believe I had Friday night planned out.
Charlie Cole, Chief Digital Officer, VP, TUMI
Paul Cowan, VP, Enterprise and SMB Marketing, Shutterstock
Earl Naegele, Managing Director, Commercial Sales, Peerless-AV
Blythe Lawton, Senior Director, First Associates Loan Servicing
Aref Matin, CTO, Wiley
Jonathan Alger, Managing Partner, C&G Partners
Lee Frederiksen, Managing Partner, Hinge
Todd Fenton Forsythe, SVP Digital Marketing, Dell
Over the decades the marketer Holy Grail has been to deliver real-time, predicted customer experiences. To a large extent, many brands are fulfilling the promise but significant change has occurred over the years bring us to this point.
Brad Banyas, Founder & CEO, 366 Degrees by OMI
Marketing plays a key role in bringing those products and services to the target consumer – and ensuring they try it out.
Bill Hurley, CMO, Unify
Software companies really need to understand the challenging and evolving role of marketing. Marketers have so much available technology now, and they need to see how it all weaves together to give them the best data.
Jeff Cann, Chief Strategist & CIO, Encore Electric
Providing IT services to a construction company is a challenge.
