You Can't Score If You Don't Know Where the Goal Posts Are
Jessica Best, Director of Data-Driven Marketing, Barkley
Big Data-The Three Vs of a Successful Implementation
Mark Ramsey, SVP, Chief Data Officer, Samsung Mobile
Tad Fordyce, SVP, Loyalty, Epsilon
Once consumers are identified, delivering personalized and relevant content is the next step.
Edward Nevraumont, CMO, A Place for Mom
I had a friend in school who was always stressed. She was stressed about her grades. When she did well in school she was stressed about getting a job.
Som Puangladda, VP of Global Marketing, GumGum
Frank Grillo, CMO, Harte Hanks [NYSE:HHS] And Brett Eckrich, Manager of Marketing Technology and Innovation, Harte Hanks [NYSE:HHS]
Martin Coady, Executive Director, Marketing Technology, VMLY&R
John Sadowski, Executive Vice President & CIO, Sandy Spring Bank [NASDAQ:SASR]
Bill Ziska, Director-CRM & Mobility, Deloitte Digital
After 37 seven years in consulting, the last 20 dedicated to CRM, I have seen so many solutions, methods, tools come and go, but the last five years have been more amazing than the 15 before them.
Curt Hilliard, CMO, DirectBuy
The data reveals that there’s no need to wait to reach out to a new customer—in fact, customers that have just purchased a product or service of yours are more likely to be receptive to personalized and friendly marketing.
Rodger Smith, SVP & GM, Oracle Utilities [NYSE:ORCL]
Electric utilities—like all utilities—are in the service business. For many years, that was a straightforward, one-way delivery process:
Claudine Bianchi, CMO, ClickSoftware
Marketing typically has the largest discretionary budget in any organization because of the variety of activities we do, but now it also has the largest discretionary technology budget.