MarTech Outlook Weekly Brief
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The Customer Data Platform (CDP) &The Data Dimension of Digital Transformation
Siara Nazir, Head of Digital Marketing, Autodesk
Where do we Start? A View of Technology's Role in Building Brands
Douwe E. Bergsma, CMO-Consumer Business, Georgia-Pacific
Daniel M. Horton, CIO, Sallyport Global
With the amount of data and analytics we now have available, we are in a great position to fully understand every part of what makes our companies succeed.
Shahin Farshchi, Partner, Lux Capital
Another challenge I would lay down is the fundraising value of debt.
Rudy Vidal, Principal, Vidal Consulting Group
Erin Moloney, Director-Marketing Digital Agency
Warren Zenna, Founder & Principal, Zenna Consulting Group
Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive
Todd Fenton Forsythe, SVP Digital Marketing, Dell
Laura Cameron, VP, Digital Marketing, KeyBank
Spencer Pingry, CTO, Zaius
Ricky Joshi, CMO, Saatva
Successful e-commerce marketing is a technology dependent endeavor. Those who are ahead of the curve give themselves an advantage that results in more customers, and often happier customers.
Erika Pearson, EVP, Customer Experience, Kantar
Experience has quickly become the new common denominator across our everyday lives and it’s those memorable experiences and relationships with brands that are winning with customers.
Jessica Best, Director of Data-Driven Marketing, Barkley
If your goal is a 5 percent lift in revenue, a leading indicator like lift in online sales or a lift in sales driven by email marketing can tell you if you’re on track.
Paul Cowan, VP, Enterprise and SMB Marketing, Shutterstock
Marketers are responsible for helping their respective businesses differentiate themselves in today's digital landscape.
