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Enabling Sales through Technology

Enabling Sales through Technology

Lazar Detchev, Head of Business Transformation, Philips

Business APIs - The Secret Sauce in Successful Digital Marketing

Business APIs - The Secret Sauce in Successful Digital Marketing

Alan Glickenhouse, API Business Strategist IBM Cloud, IBM

Extending the Power of your POS to Loyalty and CRM

Mark Horbal, CIO & CTO, SpringBIG

Extending the Power of your POS to Loyalty and CRM

Your POS is your workhorse. It sees every transaction in every store. It records all of your sales, it interfaces with your supply chain, it reaches out to payment gateways—in short, it is the focal point of store operations.

Digital Tools Enable Precision B2B Marketing

Matthew Lieberman, CMO - US/Mexico, PWC

Digital Tools Enable Precision B2B Marketing

Clicking deeper into a customer profile via a marketing automation system offers a lens into how much benefit we can provide for clients across various channels.

Marketing in the Invisible Layer

Marketing in the Invisible Layer

Tod Szewczyk, VP, Director Emerging Technology & Innovation, Leo Burnett

Harnessing the Power of Mobile through Marketing Automation

Harnessing the Power of Mobile through Marketing Automation

Marissa Tarleton, CMO, RetailMeNot [NASDAQ:SALE]

Content Marketing: Get Results by Going Back to Basics

Content Marketing: Get Results by Going Back to Basics

Jeff Gibbard, President and Founder, True Voice Media

A Blueprint for Building an Effective Lead Generation Website

A Blueprint for Building an Effective Lead Generation Website

Brad Shorr, Director of Content Strategy, Straight North

Combating Organizational Financial Risks

Combating Organizational Financial Risks

Cris Luce, CMO/CTO, Accuro AgriServices

Little Data

Little Data

Jerry W. Thomas, President & CEO, Decision Analyst

National Geographic: A Wealth of Experiences

Jill Cress, CMO-EVP, National Geographic Partners

National Geographic: A Wealth of Experiences

At National Geographic, there is a natural evolution from experiences to explorations based on the belief that there is an explorer in each one of us.

Today's Marketers Need to Shape Client Experience

Brian Miske, CMO, KPMG

Today's Marketers Need to Shape Client Experience

To get a better perspective on the issues impacting marketing capability, we need to look at the role that Marketing needs to play in organizations today.

How We Humanize Marketing Analytics

Rob Laycock, Vice President of Marketing, Atlanta Hawks

How We Humanize Marketing Analytics

We have implemented a marketing strategy tailored to the behaviors and preferences of our biggest growing audience – the next-generation of Atlantans.

A Strong Focus on Market Specialization is Essential

Ann Lathrop, CMO, Crowe Horwath LLP

A Strong Focus on Market Specialization is Essential

I think the best place to start is with a focused market segmentation model. You need to understand your audience and where to reach them to help design your strategy and planning.

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