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You Can't Score If You Don't Know Where the Goal Posts Are

You Can't Score If You Don't Know Where the Goal Posts Are

Jessica Best, Director of Data-Driven Marketing, Barkley

Big Data-The Three Vs of a Successful Implementation

Big Data-The Three Vs of a Successful Implementation

Mark Ramsey, SVP, Chief Data Officer, Samsung Mobile

Bridging the Customer Identification Gap to Build Loyalty

Tad Fordyce, SVP, Loyalty, Epsilon

Bridging the Customer Identification Gap to Build Loyalty

Once consumers are identified, delivering personalized and relevant content is the next step.

Stop Making it So Complicated

Edward Nevraumont, CMO, A Place for Mom

Stop Making it So Complicated

I had a friend in school who was always stressed. She was stressed about her grades. When she did well in school she was stressed about getting a job.

From Chaos to Order: Building An Effective Lead Management Pipeline

From Chaos to Order: Building An Effective Lead Management Pipeline

Som Puangladda, VP of Global Marketing, GumGum

3 Ways a Customer Data Platform Makes Marketing Automation More

3 Ways a Customer Data Platform Makes Marketing Automation More "Human"

Frank Grillo, CMO, Harte Hanks [NYSE:HHS] And Brett Eckrich, Manager of Marketing Technology and Innovation, Harte Hanks [NYSE:HHS]

Automating the Customer Journey - Busting the Myth of All or Nothing

Automating the Customer Journey - Busting the Myth of All or Nothing

Martin Coady, Executive Director, Marketing Technology, VMLY&R

Digital Tools Enable Precision B2B Marketing

Digital Tools Enable Precision B2B Marketing

Matthew Lieberman, CMO - US/Mexico, PWC

B2B Marketing Targets the Business Buyer

B2B Marketing Targets the Business Buyer

Juergen Brock, CMO, Fujitsu

An ideal Gateway to Bring Brands Closer to the Customers

An ideal Gateway to Bring Brands Closer to the Customers

John Sadowski, Executive Vice President & CIO, Sandy Spring Bank [NASDAQ:SASR]

CRM: The New Center of the Marketing Universe

CRM: The New Center of the Marketing Universe

Ryan Malone, Founder and CEO of SmartBug Media™

The Evolution of CRM

Bill Ziska, Director-CRM & Mobility, Deloitte Digital

The Evolution of CRM

After 37 seven years in consulting, the last 20 dedicated to CRM, I have seen so many solutions, methods, tools come and go, but the last five years have been more amazing than the 15 before them.

How to Stay Connected With Customers After the First Purchase

Curt Hilliard, CMO, DirectBuy

How to Stay Connected With Customers After the First Purchase

The data reveals that there’s no need to wait to reach out to a new customer—in fact, customers that have just purchased a product or service of yours are more likely to be receptive to personalized and friendly marketing.

A Customer-Centric Approach to Grid-Connected Distributed Energy Resources

Rodger Smith, SVP & GM, Oracle Utilities [NYSE:ORCL]

A Customer-Centric Approach to Grid-Connected Distributed Energy Resources

Electric utilities—like all utilities—are in the service business. For many years, that was a straightforward, one-way delivery process:

Analytics and Machine Learning: Catalysts of Change in Marketing Arena

Claudine Bianchi, CMO, ClickSoftware

Analytics and Machine Learning: Catalysts of Change in Marketing Arena

Marketing typically has the largest discretionary budget in any organization because of the variety of activities we do, but now it also has the largest discretionary technology budget.

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