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The Art of Restraint

The Art of Restraint

Jason Jercinovic, Global Head, Innovation, Havas Worldwide

Customer Data Platform: Leveling the Playing Field to Better Connect with Consumers

Amit Jain, CEO and Founder, Bridg

Customer Data Platform: Leveling the Playing Field to Better Connect with Consumers

​Depending on how you look at it, the job of a marketer has gotten much easier, or much more difficult with the advent of technology, and the mining and organizational tools that come with it.

Transforming the Customer Experience

Jay Autrey, Chief Customer Officer, MONI

Transforming the Customer Experience

It’s no secret that a positive customer experience is paramount to a company’s success. If customers are not satisfied with the product, service and support they receive, they will take their business elsewhere.

Design Strategy: The Secret Weapon for Effective Digital Signage

Design Strategy: The Secret Weapon for Effective Digital Signage

Jonathan Alger, Managing Partner, C&G Partners

How Customer Experience is Getting in the Way of a Great Customer Experience

How Customer Experience is Getting in the Way of a Great Customer Experience

Yasminka Nemet, Chief Marketing and CCO, MV Transportation

Marketing Disruption: Role of the CIO

Marketing Disruption: Role of the CIO

Shirish Lal, COO and CTO, Harte Hanks

ISO 9001- What Is in IT for me?

Govind Ramu, Senior Director, Global Quality Management Systems, SunPower Corporation [NASDAQ:SPWR]

ISO 9001- What Is in IT for me?

ISO 9001, an international standard for Quality Management System (QMS) requirements were revised on Sept 2015.

Extending the Power of your POS to Loyalty and CRM

Mark Horbal, CIO & CTO, SpringBIG

Extending the Power of your POS to Loyalty and CRM

Your POS is your workhorse. It sees every transaction in every store. It records all of your sales, it interfaces with your supply chain, it reaches out to payment gateways—in short, it is the focal point of store operations.

Content Marketing: Get Results by Going Back to Basics

Jeff Gibbard, President and Founder, True Voice Media

Content Marketing: Get Results by Going Back to Basics

Without a crystal ball or a time machine, marketers are left clamoring to understand and keep up with the changing world around them. Audiences are fragmenting, attention spans are getting shorter, and articles about best practices

Technology Opens up Your Marketing Activities

Doug Turk, CMO, JLT Specialty USA

Technology Opens up Your Marketing Activities

The role and responsibility of the CMO has fundamentally shifted with the advancement of technology and the velocity and accessibility to information. These changes have reset many proven marketing strategies, tactics and channels for CMOs.

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