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Reaching Clients in a Digital World

Reaching Clients in a Digital World

Ari Sheinkin, VP-Marketing Analytics, IBM

Customize and Communicate-Two Key Element to Success for Retailers

Charlie Cole, Chief Digital Officer, VP, TUMI

Customize and Communicate-Two Key Element to Success for Retailers

It’s easy to over complicate. Ultimately retail is divided by two lowest common denominators of data–at the product level and at the customer level.

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information

Wes Durow, CMO, Mitel

B2B Marketing for 2017 - Driving Brand Consideration in an Era of Perfect Information

Business–to-business customers have gained access to almost perfect information regarding those companies who serve them.

Focusing on Key Metrics in the World of Copious Data

Focusing on Key Metrics in the World of Copious Data

Sangah Bae, Director of Analytics, Neo@Ogilvy

The Key to an Optimum CIO-CMO Relationship

The Key to an Optimum CIO-CMO Relationship

Phil Bienert, CMO & EVP-Digital Commerce, GoDaddy

Ecommerce Merging With Digital Marketing Technologies

Ecommerce Merging With Digital Marketing Technologies

Sam Cinquegrani, Founder and CEO, ObjectWave Corp

eSports Marketing: Start with the Consumer

eSports Marketing: Start with the Consumer

Dave Rosenberg, Chief Strategic Officer, GMR Marketing.

An ideal Gateway to Bring Brands Closer to the Customers

John Sadowski, Executive Vice President & CIO, Sandy Spring Bank [NASDAQ:SASR]

An ideal Gateway to Bring Brands Closer to the Customers

One of the trends shaping CXM is enabling clients to truly be in charge of their service experience.

From Chaos to Order: Building An Effective Lead Management Pipeline

Som Puangladda, VP of Global Marketing, GumGum

From Chaos to Order: Building An Effective Lead Management Pipeline

If there’s one thing I’ve learned, it’s that putting a thoughtful lead management system in place is every bit as important as having the right pitch once you meet the customer.

Cloud technology: The Power behind the Omni-channel Experience for Contingent Workforce Management

Brad Martin, Director of Product Marketing, PRO Unlimited

Cloud technology: The Power behind the Omni-channel Experience for Contingent Workforce Management

The workforce continues to evolve. About 40 percent of the U.S. workforce is comprised of contingent workers, which consists of temporary contract workers, freelancers, independent professionals, and independent contractors.

Targeting the Right Segment for Effectual Marketing

Brian Lieser, VP-Marketing and Channel Development, Belden

Targeting the Right Segment for  Effectual Marketing

Where to start always seems easy, but it never is. It takes hard work, detailed analysis and tremendous insight to develop the effective marketing function for your business.

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