MediaBoost
The Smarter Way to Market Every Listing

In real estate, selling homes is the job.

Getting the right buyers to notice them, however, has become the chore.

Every listing now demands professional-grade digital marketing, requiring agents to create campaigns across Facebook, Instagram, and TikTok, understand Meta Ads Manager, develop compelling creative, target the right buyers, and manage advertising budgets.

MediaBoost , a social media advertising automation platform, takes that responsibility off agents' plates.

Built exclusively for the real estate industry, MediaBoost is an automated social media advertising platform that helps agents and brokers promote their listings without the complexity of managing digital campaigns themselves. From creating a dedicated property landing page to launching targeted advertisements and managing campaign performance, the platform handles the entire process behind the scenes. The result is a simple, affordable way for real estate professionals to give every listing the visibility it deserves without becoming digital marketing experts or paying agency-level fees.

“By automating what has traditionally been a complex, agency-driven process, we make it easy to put every listing in front of the right audience without the complexity or cost of traditional campaign management,” says Michael Burstein, chairman of the board and executive vice president.

Bringing Listings Directly to Buyers

For many agents, listing a property on the MLS feels like the job is done. In reality, it's only the beginning. An MLS places a property in a searchable database, where it sits alongside countless others that match similar criteria. Whether buyers click on a particular listing often depends on what catches their attention first. A well-presented home can easily be overlooked simply because another property appears ahead of it.

MediaBoost’s platform takes an existing property listing and transforms it into a fully managed social media advertising campaign. Within minutes, it automatically creates a dedicated single-property website, develops the advertising creative, identifies the most relevant audience, and launches campaigns across platforms such as Facebook, Instagram, and TikTok. Behind the scenes, every campaign is monitored from start to finish and automatically pauses once the promised number of impressions has been delivered. Instead of waiting for buyers to find a listing, MediaBoost helps listings find buyers.

The company's industry-specific approach is what sets it apart. Unlike traditional agencies that build every campaign from scratch, MediaBoost has been purpose-built for real estate. It already understands who is most likely to engage with a listing based on location, buyer behavior, and insights from previous campaigns in the same market. That allows the platform to automate much of the work that would otherwise require hours of manual planning, making it possible to launch campaigns in as little as 15 to 20 minutes.

A Smarter Way to Spend Every Marketing Dollar

Digital advertising has become essential, but for many agents, it's difficult to justify the cost of hiring an agency every time a new listing hits the market. MediaBoost approaches the problem differently.

Because so much of the process has been automated, campaigns can start at as little as $50 while still guaranteeing more than 5,500 impressions. Agents looking for greater exposure can choose larger packages that deliver 20,000 to 30,000 impressions, giving them the flexibility to match their marketing investment to each property's goals. The emphasis isn't simply on reaching more people; it's on reaching the right people.

Campaigns are delivered to audiences already showing an interest in real estate within the property's local market, ensuring that someone browsing homes in Northern California, for example, isn't wasting impressions on buyers in New York. Every advertisement directs prospective buyers to a dedicated property website where they can explore photographs, read the listing description without distractions, and contact the agent, or the homeowner in the case of a For Sale By Owner listing, directly.

MediaBoost also handles the technical details that often go unnoticed but can make a significant difference in performance. Images are automatically optimized for mobile devices, balancing quality with fast loading times so potential buyers aren't left waiting for oversized files to appear on screen.

The platform's impact is perhaps best reflected in the experiences of the agents who use it. As one long-time client puts it:

“MediaBoost has been my go-to resource for digital ads on all my listings for over 10 years. Their ads have consistently contributed to my success with listings and open house events. I especially like having the ability to target specific areas to ensure we reach the desired audience. With MediaBoost, you get quick turnaround on ads and websites, along with a final report that lets you view campaign metrics. I always share this report with my clients so they can see the marketing tools I am using. If you want more showings and higher open house attendance at a low cost, here's your future go-to partner!”

Focused on One Industry, and Doing It Exceptionally Well

MediaBoost’s entire platform has been developed around a single market: real estate. That focus has enabled it to refine every stage of the advertising process around the needs of agents and brokers rather than adapting generic marketing tools to property sales. It's a strategy that's gaining traction. Today, MediaBoost manages between 50 and 60 advertising campaigns each day, roughly double the number it handled a year earlier, and is preparing to expand into international markets while maintaining its specialist focus on real estate. The company's momentum has also been recognized by the industry, earning it the title of Social Media Advertising Automation Platform Company of the Year 2026, further validating its innovative approach to simplifying digital advertising for real estate professionals.

“My mission has always been to remove the complexity that prevents agents from marketing every listing effectively,” says Burstein.

As buyers increasingly discover homes through social media rather than traditional channels, the ability to create targeted digital campaigns is no longer a competitive advantage; it's becoming a necessity. MediaBoost is helping real estate professionals adapt to that shift with technology that simplifies the process instead of adding another layer of work.

In an industry where visibility often determines opportunity, that may be the difference between a listing that simply exists and one that gets noticed.