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Tradedoubler [Sto: Trad] : Connect Seamlessly, Grow Exponentially

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Matthias Stadelmeyer, CEO, Tradedoubler [Sto: Trad]Matthias Stadelmeyer, CEO Let’s not beat around the bush. Expanding and scaling a business is no easy feat and requires a strategic perspective. From donning different hats to focusing solely on business growth, leaders have a challenging path ahead. However, there’s always light at the end of the tunnel for a business struggling to grow. Tradedoubler can be your A leading international performance marketing company, Tradedoubler focuses on driving results through high-quality traffic, technology, and expertise. Founded in 1999, the Sweden-based company marks its prominence by offering a network and a technology solution. Tradedoubler draws on 21 years of digital marketing innovation and expertise, along with a vast global presence to equip clients with a market-leading technology platform and tailored performance solutions that best meet their specific needs. With a presence in over ten countries, the company reached out to a network of 180,000 online and mobile publishers to help generate € 1.4 billion incremental revenue for over 2,000 clients in 2018. With solutions laser-focused on advertisers and publishers, who want to grow their business, Tradedoubler provides performance marketing and technology solutions powering a unique network of connections.

Designed to Perform

As the name suggests, Tradedoubler helps businesses proliferate through affiliate marketing -a type of performance-based marketing in which a retailer rewards one or more publishers (referred to as “affiliates”) for each visitor or customer the publisher brings marketing to efforts. These rewards are based on pre-defined actions, such as a sale, a newsletter registration, a download, or a click. In essence, publishers, as an extended sales team for the advertiser, promotes products and is rewarded a percentage of the basket value.

Tradedoubler acknowledges that change is only constant in business. A technology company at heart, Tradedoubler keeps clients’ changing needs at the center of its strategy. The uniqueness of Tradedoubler stems from its ability to learn and improve constantly. Regardless of the pace of change, Tradedoubler commits to offering its partners the best performance marketing service. The company recently launched its redesigned interface for advertisers to drive a fluent program management experience.

At the core, Tradedoubler is revolutionising the affiliate marketing industry with an open platform that will enable automated and transparent direct relationships between advertisers and publishers using Blockchain technology to store data

The intuitive design behind the new interface is powered by an open technology platform that leverages blockchain technology for storing data and enabling automated and transparent direct relationships between advertisers and publishers. The Advertiser Interface introduces a new way to discover and recruit online partners, optimize tools to create ads and vouchers, and simplify the user experience. This simplified user experience is delivered through a clean interface that displays the most insightful data for the affiliate program, combined with the ability to view different metrics and customise time frames. Users can seamlessly search for new publishers based on the promotion and industry categories and communicate or invite them to their programs. They can create ads and vouchers using advanced and optimised tools in a matter of clicks, then view and edit them easily anytime. This revised interface simplifies the transaction review process and allows users to quickly approve, update, or deny transactions.

Tradedoublers presents an easy way to monetise website and generate additional revenue through its industry-leading affiliate marketing solution. The company connects over 2,000 leading brands with publishers worldwide, boosting ROI and revenue generated from websites.

From cashback/loyalty, coupon/discount, blogger, reward platform, to mobile, email, search, partner networks, price comparison, content portal, voucher, social media, and video, Tradedoubler covers a wide range of services that open up new revenue streams for clients. The extensive Tradedoubler network ensures reliable tracking and commission payments on its global proprietary platform anywhere in the world. The company’s in-house expertise in managing performance-based campaigns creates an indisputable advantage for clients. Clients can utilise robust tools and reporting features on the innovative web platform to streamline day-to-day program management activities and create more dynamic content to drive higher conversion.
  • A leading international performance marketing company, Tradedoubler focuses on driving results through high-quality traffic, technology, and expertise

On the technical front, Tradedoubler’s proprietary technology solutions bring in a comprehensive range of tools built to meet clients’ specific needs and enable them to generate revenue through links, banners, or coupon codes and provide easy-to-use reporting capabilities to analyse and optimise performance in real-time.The solutions also empower users with deep linking functionalities, mobile tracking, cookieless tracking, cross-device tracking, product level tracking, voucher code tracking, dynamic commissioning, powerful API functionalities, custom reports and more.

Tradedoubler’s global tracking solution delivers reliable ad-serving and tracking through Amazon Web Services (AWS). The solution helps clients gain a competitive edge through ultimate reliability and tracking up-time, lightning-fast response times across the globe, and quick and limitless scalability to match specific needs. At the core, Tradedoubler is revolutionising the affiliate marketing industry with an open platform that will enable automated and transparent direct relationships between advertisers and publishers using Blockchain technology to store data. Transactional data is accessible and fully transparent to mitigate risks, fraud and develop new functionalities around payments, reporting and attribution. Furthermore, the company’s business intelligence platform enables users to visualise data insights and analyse their campaigns in real-time, with full transparency, offering a large number of real-time reports reflecting every possible requirement.

Tradedoubler provides influencer marketing for influencers and digital creatives to reach and inspire a large audience with their content. In doing so, Tradedoubler acquired Metapic, a popular platform for product recommendations that helps advertisers and digital creatives to grow through reader engaging content. With Metapic digital creatives transform their passion into profit. Intuitive tools help you create beautiful content that generates revenue.

In a nutshell, Tradedoublertakes immense pride in offering an environment where everyone can contribute with unique experiences and expertise and make a difference to the success of the client’s business.
- Debra Mogan
    August 23, 2021
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Top 10 Ad Management Solution Companies in Europe - 2021

Company
Tradedoubler [Sto: Trad]

Headquarters
Stockholm, Sweden

Management
Matthias Stadelmeyer, CEO

Description
Tradedoubler offers affiliate marketing, a white-label technology solution and a full-service programmatic solution. As the name suggests, Tradedoubler helps businesses grow rapidly through affiliate marketing—a type of performance-based marketing in which a retailer rewards one or more publishers (referred to as “affiliates”) for each visitor or customer the publisher brings own marketing efforts. These rewards are based on pre-defined actions, such as a sale, a newsletter registration, a download or a click. In essence, publishers, as an extended sales team for the advertiser promotes products and is rewarded on a percentage of the basket value. With presence in over 10 countries, the company reached out to a network of 180,000 online and mobile publishers to help generate € 1.4 billion incremental revenue for over 2,000 clients in 2018. With solutions laser-focused on advertisers and publishers, who want to grow their business, Tradedoubler provides performance marketing and technology solutions powering a unique network of connections