Emile Petit, Managing Partner
A good deal of time and effort is dedicated to building a website for any brand. But all this is futile if the website traffic isn’t what the brand desires. This is where advertisements become the best friends of any company, brand, individual blogger or business, boosting the website traffic and raking in more consumers. But finding the right advertising guide is easier said than done. Especially companies catering to secondary demand that need to promote a specific product from their particular brand under a product category find it difficult to look for the right advertising platform. Here, some companies or brands do not want to appear on secondary tier traffic. (Brands cannot appear on streaming websites, for example). Hence there is the need for those websites to get connected to the right demand. Moreover, addressing secondary demand also requires certain ad formats, including full-screen advertising or full-screen display that can outperform smaller banners ads and generate greater engagement and redirects to the website. But very often, the premium platforms do not support these advertisement formats. As a result, most of these websites require secondary advertising platforms to fulfil their advertising needs, gain the desired number of redirects and promote their brands efficiently.
It is here that Yeesshh comes into the picture, offering solutions in the secondary tier advertising marketplace. The company was founded in 2015 to cater to multiple special ad formats that were not covered by mainstream networks. Further, with the number of programmatic players in the market being limited back then, Yeesshh edged with their automated buying and advertising solutions. The holistic suite of offerings cater to both mobile and desktop uses and enables clients to access an exclusive advertising marketplace with an impression by impression live buy based on an advanced predictive bidding system. “Several internet websites aren’t addressed by massive platforms like Google, Facebook and Instagram,” remarks Emile Petit, Managing Partner of Yeesshh. “This is where we enter to offer our advertising platform to support those websites with multiple advertising formats, supporting and capturing more redirects to enhance the brand promotion.”
Yeesshh offers its platform to help businesses and advertisers connect with publishers. Their platform gives access to a thousand plus publishers or direct websites that register through them. They utilize large formats or full-page advertisements, including pop ads and push ads, to publish the content to achieve maximum redirects. “In the secondary advertisements the focus is not buying clicks from a banner but the redirects that take visitors directly to the website,” mentions Petit. The publishers use the desired formats, like full-screen ads, to publish the content. And then Yeesshh sends visits or users to the website directly through the link provided by the advertiser, helping to buy visits directly to the website.
This is where we enter to offer our advertising platform to support those websites with traffic not accessible through common GAFAs, with multiple advertising formats, supporting and capturing more redirects to enhance the brand promotion
Again, considering the vitality of traffic, the company emphasizes their approach to tap traffic from extensive sources that are often beyond reach for most common networks. They filter the traffic and split them by domain, category and so on to precisely assess what each of the websites is doing and then send them to the highest bidder on the platform. Interestingly, all of this is done at lightning speed through the algorithms and programming leveraged by Yeesshh’s platform. This makes it seamless to efficiently manage ad sessions as well. Today, Yeesshh is processing around 800 million impressions and redirecting millions of agents with their sophisticated platform every day.
What makes Yeesshh more innovative is its approach to fighting fraud. While most companies offer tech-oriented anti-fraud solutions in the advertising space that often do not cater to specific client needs, this company is focused on devising consumer-oriented remedies to mitigate fraudulences. Exemplifying this, Emile mentioned the scenario of a website sending traffic from one by one or zero by zero pixel that is considered fraud in general and is blocked by the solutions. While this can be a fraudulent act in the case of a shoe seller who would not want his advertisers to appear on zero by zero Iframe, the same might not be a fraud for crypto mining. “It depends on what the consumer wants and that’s how we build our solution,” adds Emile. Yeesshh uses technical metrics, intensively analyses the traffic and applies a subjective layer to that, measuring the performance and checking with their advertisers to ensure they are converting on their websites. Based on this, they combine subjective and objective results to automatically identify non-converting sources and block them.
An interesting aspect that Yeesshh brings in is the outsourcing of their server infrastructure and several technical capabilities. Realizing the vitality of technological aid in today’s market, they leverage tech-driven abilities at the core of the company’s strategy. But the fact that tech-trends are constantly changing, Yeesshh believes in outsourcing several parts of their infrastructure in order to be able to adapt quickly to new ones without upgrading their in-house capabilities.
Focused on ensuring clients’ successes, Yeesshh has built its robust customer success teams. Further, the sales team brings in new prospect advertisers and managing several curators. The efficacy of their team and platform that enables advertisers to perform their tasks with flexibility drives most of them to work with Yeesshh. Instead of spending on multiple networks, advertisers could invest the cumulative amount in Yeesshh’s platform and holistically manage their tasks.
Over the years, Yeesshh has expanded its services across numerous global locations. They are continually striving to organize the company and manage its strength. Besides, Yeesshh believes in actively participating in relevant conferences, staying updated with the changing trends and consumer needs, and being agile to face the ever-increasing changes in the market.