Mario Cabanas, General Manager
People have always been good listeners; from traditional oral storytelling to tape recorders, people use various sources to listen and consume content. And with its growing listenership and huge advertising potential, digital audio is the newest medium in this arena. It is mainly driven by the increasing usage of audio streaming sites like Spotify, Deezer, and the multitude of emerging podcasts. These audio streaming platforms have opened an entirely new playing field for businesses to reach wider audiences and engage with them. As businesses are striving to tie a knot between digital audio streaming and their overall digital advertising strategy, they need a reliable, experienced, and knowledgeable partner in the digital audio advertising space to achieve greater heights.
Enter Targetspot, a maven that is on a mission to help businesses leverage the untapped and unique digital audio advertising opportunity to reach a wide, captive and engaged audience. “We offer digital audio advertising solutions that support our clients in bridging the gap between their brands and consumers with its portfolio of premium publishers across all audio channels,” says Mario Cabanas, general manager at Targetspot.
Targetspot is a subsidiary of digital audio pioneer AudioValley, and was established to monetise clients’ digital audio content through its portfolio of digital audio advertising solutions. The company’s set of proprietary technologies is capable of providing an end-to-end integration between brands and publishers to facilitate programmatic advertising, laser sharp cookie-less targeting, and advanced attribution.
Targetspot’s suite of advertising technologies enables its clients to leverage AudioValley’s long-standing partnerships in the digital audio arena and state-of-the-art big data analytics. This allows all of Targetspot’s customers can capture the attention of global audiences through its premium publishers and deliver personalised and data-driven audio ads.
“Our advertising solutions are purpose-built to help our clients capitalise on the growing digital audio users and target the right listeners to drive seamless and direct sales,” explains Cabanas.
At the same time, the company’s ability to integrate with a multitude of programmatic sales platforms and digital audio portals has driven it to carve a unique place in the realms of digital radio and podcast streaming. This wide footprint has enabled Targetspot to develop training and educational offerings that support ad agencies and publishers in better implementing and utilising their audio technologies.
Further highlighting Targetspot’s core competencies, Cabanas elaborates, “Our key differentiator is our ability to help our clients enter a whole new dimension of potential users in the digital audio space.” A prime example of this is the company’s exclusive partnership deal with California-based Sonos Radio, which has allowed Targetspot to connect with users through Sonos products inside their homes. Similarly, Targetspot has also proposed audio ads for the mobile gaming arena, which allow users to continue gaming uninterrupted while gaining the rewards of engaging with the ad. “Above all, it is Targetspot’s ability to position itself in tandem with the needs of a client and deliver solutions that completely rejuvenate their ad campaigns that makes it a leader in the digital audio sector,” adds Cabanas.
“We offer digital audio advertising solutions that support our clients in bridging the gap between their brands and consumers with its portfolio of premium publishers across all audio channels,” says Mario Cabanas, general manager at Targetspot.
With such unmatched capabilities and industry know-how, Targetspot has ignited several success stories since its inception. In one instance, the company helped automotive giant Lexus expand the reach of their ad campaigns. During this project, Targetspot in collaboration with Sonos and premium publishers established a huge network of radio adverts as well as personalised experiences on multiple audio platforms. “This is a special case study because it highlights Targetspot’s flexibility in helping two industry leaders come together to deliver an ad campaign that was personal, targeted, and engaging,” states Cabanas.
Moving forward, Targetspot plans to further deepen its integration with top data management platforms to further enhance its ability to offer customisable and effective audio ads. At the same time, the company is also working closely with AudioValley to capitalise on the upcoming opportunity to engage with Winamp users at the iconic player’s 2022 relaunch. With its combination of technology applications and forward-thinking leadership, Targetspot is poised to continue helping businesses across markets in connecting with the digital audio audiences in the simplest and most efficient way.