Google Marketing Platform: How Does it Help?

Debra Morgan, Marketing Tech Outlook | Monday, March 15, 2021

Google has introduced new ways to control how data is employed in Google Analytics and new options for measuring conversions while regarding user consent selections for ads and analytics cookies.

FREMONT, CA: It is a smart idea to consider how the company should prepare for whatever lies ahead. Here are a few ways Google Marketing Platform can help one adapt to changing customer behavior and enhance the ROI on the campaigns.

With the Latest Google Analytics, Get Ready for The Future of Measurement

With more commerce going online and companies under more pressure to make every marketing dollar count, digital analytics resources are becoming increasingly important.  To help get the essential insights for the future, the new Google Analytics was introduced. It has machine learning at its center to surface helpful insights automatically and better understand the customers across devices and platforms. It is built with privacy in mind, so one can focus on Analytics even when industry developments, such as cookie and identifier restrictions, create gaps in the results.

Optimize Workflows with Campaign Manager 360

Since customer appetite is continually evolving, one must respond quickly to hit customers with important messaging. This is why, with Campaign Manager 360, the business is growing its commitment to ad serving. The teams can collaborate more efficiently through purchasing and measurement thanks to integrations with Google apps like Display & Video 360 and third parties.

Reach Consumers Anywhere They Are with Display and Video 360

More video and audio material is being streamed than ever before. To make it easier for businesses to target these markets, Google has brought new audio features to Display & Video 360, making it easier to create audio ads and find the company's best audio inventory. In Display & Video 360, Google has launched new tools to expand the brand with connected TV and digital video.

With New Data Controls, Businesses Can Meet User Privacy Needs

Higher requirements for user privacy and data security have been developed due to the market demands and changing industry regulations. As a result, several companies are rethinking how they handle their marketing data. Google has introduced new ways to control how data is employed in Google Analytics and new options for measuring conversions while regarding user consent selections for ads and analytics cookies.

See also: Top MarTech Solution Companies

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