Social Burro
Leveraging Social Media to Build Communities

In 2020, Frank Kecseti and Alyson Kate Long, the visionary founders of Social Burro Inc., relocated to a small town in Western North Carolina, after spending years in Atlanta, GA. There they observed a common disdain towards social media during their interactions with small business owners.

This realization was the driving force behind Kecseti's decision to establish Social Burro, fueled by his unwavering faith in the potential of social media to empower small and medium-sized businesses to thrive in both online and offline communities. With a focus on mobile platforms and advertising opportunities, he is transforming the industry.

The company's strategy centers around achieving effective and collaborative marketing through brand loyalty and intelligent targeting. Social Burro achieves streamlined social media management through the combined expertise of Kecseti and Long. Both possess backgrounds in various industries and a deep understanding of what it takes to create a truly impactful brand.

Currently, the company has managed profiles for more than 30 brands across a variety of industries, including CPG, healthcare, home services, thought leadership, and franchising, further solidifying its status as a leader in the field of social media management.

The Power Couple

Kecseti and Long are passionate about helping their clients build a strong brand voice and share it with the right audience. They believe that social media should be viewed as an asset, not an afterthought. By delegating social media management to experts like Social Burro, businesses can allow their internal marketing teams to concentrate on larger marketing goals.

With over 13 years of experience in the advertising and marketing industry, Kecseti possesses a wealth of expertise in branded apparel, marketing, graphic design, and social media influencing. He brings a unique combination of skills to the table that enables him to effectively manage and promote brands to a curated audience. Long has been a professional copywriter for 14 years and brings a passion for brand strategy and collaborative storytelling to every project. Her goal is to help small businesses find their "why" and amplify their brand voices.

As the Content Director of Social Burro, Long designs brand strategies and crafts a unique brand voice for each client, starting with a brand audit to comprehend the client's target audience and social media presence. Examining the clients' social media and other relevant information, she identifies their primary target audience, and gains a better understanding of how the brand can be positioned in the market. Social Burro also builds a Brand Voice and Strategy Workbook that identifies what makes the client special and how they can take over share of voice in unique spaces.

"I love helping my clients differentiate their business proposition, identify their purpose and articulate it into clear language that makes them stand out," states Long.

Social Burro also handles photography and short videos to ensure they work with all social media platforms. Kecseti takes care of ads that form a big chunk of businesses in engaging clients’ existing followers and attracting new customers. With paid social ads, companies can track metrics like click-through rates and conversions to see the tangible impact of their marketing efforts.

“I believe that advertising is a powerful tool that businesses can use to increase sales and brand loyalty, and that social media platforms are particularly effective for supporting those goals,” says Kecseti.

With in-depth tracking and reporting, Social Burro offers deep insights into how a client’s customers interact with their business. It creates a regular posting schedule for the brand and handles everything from content creation to the scheduling of each post.

By aiming towards organic engagement, versus buying bots, it creates a tight-knit community of followers who regularly engage with a brand. Through highly-targeted social campaigns, the company creates greater awareness for the brand while supporting sales and event goals.

To track, analyze and report, the company uses enterprise-level software (and grade-A snooping skills) to know what content performs well and how it affects engagement in real-time.

Other Channels

Social Burro is also exploring new strategies for mobile-first tools. SMS (text) marketing, streaming video and audio and over-the-top Hulu and Roku advertising are of particular interest (and currently very underutilized) by challenger.

“We rely on multiple platforms to ensure that we have the necessary tools to effectively communicate the correct message to the appropriate audience at the optimal time,” elaborates Kecseti.

With the help of paid social media ad campaigns, Social Burro attracts people to client locations with a targeted ad approach that builds brand awareness, encourages attendance, and re-engages them after the event. Paid social campaigns can be designed to run across a vast area, like a metropolitan area, state or county, or drilled down to a zip code or a specified radius around a franchise. Social Burro is also an expert in multi-location social media management, dealing with multiple franchisees or GMs.

The company’s workflow directly interfaces with client franchise owners to better understand their unique challenges and target content for their location. For instance, a nationwide franchise hired Social Burro to help them increase the number of their stores in the U.S., naming specific places.

Kecseti created ads that showcased the brand’s value and targeted areas where the client had no stores. It resulted in helping them obtain a franchise contract.

“It is beneficial to start thinking about some of the auxiliary platforms like Reddit, Quora, and many more and understand that if you engage with these communities in an authentic way, the’ll talk back,” adds Kecseti .

Navigating in a Data-Driven World

Social Burro is committed to providing its clients with the highest level of protection for their sensitive data by implementing top-notch cybersecurity measures. The company also offers its clients valuable advice on the type of content that may increase their followers, as well as training sessions for their internal marketing personnel on how to utilize social engagement to its fullest potential. Social Burro can also help businesses approach their desired followers from a fresh perspective to achieve better results.

Engagement is the key to success on social media. The team pays close attention to the rate of engagement over the number of followers to ensure that clients achieve maximum impact with their content.

Social Burro recently worked with a client with over 10,000 followers but low engagement rates. After reviewing their content for the previous year, it discovered that most of the engagement was from a select few, and even their activity was dwindling. Social Burro’s team encouraged the client to reassess their priorities and set a realistic target for the number of daily visitors. The result was a significant departure from their initial focus on accumulating a large follower count, without recognizing the need for engagement.

“At Social Burro, we always advise our clients to look at their content as part of a larger system and review it weekly or monthly,” says Kecseti

“While it's essential to analyze every data point, we also believe that it's crucial to question whether we are actually gaining knowledge or just gathering an overload of information,” says Long.

The name "Social Burro" represents the qualities that are vital to building a thriving business. Donkeys are known for their reliability, resilience, and cheerful demeanor. They have fun with their work and can carry a heavy load, just like how Social Burro brings the needed results to clients by providing them with expertise, dedication and one eye always looking toward the horizon.

Social media is rooted in building communities that allow us to express our truest selves, and that's what Social Burro is all about. Kecseti and Long are passionate about connecting individuals and fostering mutually beneficial relationships. With its brand-first approach, Social Burro seeks to embody these qualities and provide new opportunities for community building, regardless of how the social media landscape changes;while also helping clients build a strong social media presence and engage with their audience like never before.