LifeBrand
An Accessible and Secure Tool for Social Media Cleanup

Today, 90 percent of employers scrutinize the social media profiles of potential employees as part of the screening process. This has led many skilled and proficient candidates, both professionals and students, to lose valuable employment opportunities due to their questionable social media content.

An AI brand protection company, LifeBrand, scans Facebook, Twitter, Instagram, and TikTok posts, allowing users to thoroughly inspect every story, video, and photo they post online. It recognizes inappropriate words within a user’s content and highlights why it was flagged, allowing them to always stay in control of their online footprint. The LifeBrand platform offers options to delete, ignore, or edit any cringeworthy posts. Its accessibility is best exemplified by its website scanning capability, which allows an enterprise client or individual to do a free social media scan.

“Numerous technologies scrape the web and its publicly available information to deploy that data within businesses. We take an opposite approach where we educate users and allow them to clean up social media on their own,” says Thomas Colaiezzi, CEO of LifeBrand.

Many large organizations now realize that employees are potential micro and macro influencers who can organically share their company’s pictures, videos, and stories to build an expansive digital presence. However, they want to make sure everything’s on brand and employees use proper logos and disclaimers when posting content related to their business. LifeBrand allows these companies to build a library of corporate-approved posts, which employees can access and reshare through their accounts.

Consequently, it enables clients to incentivize employees every quarter based on the outreach they achieve by sharing and promoting their brand on their private social media.

For clients in highly-regulated industries like financial and medical services, LifeBrand minimizes the risk of employees posting sensitive information through its cleaning technology and training programs that educate them on sharing pre-approved corporate posts.

Colaiezzi and his team recognize that it can be uncomfortable for employers to order their employees on what they should or shouldn’t post on social media. This recognition drives LifeBrand’s position as one of the global leaders in personal branding and social media protection. Its success is illustrated through ongoing partnerships with two large publicly-traded companies, professional sports teams, and talent agencies, where it works with internal social media marketing teams to break down communication barriers and help employers safeguard their brands through impactful and highly accessible social media training regimes.

Numerous technologies scrape the web and its publicly available information to deploy that data within businesses. We take a completely opposite approach where we educate the users and allow them to clean up social media on their own

Complying with theFCRA, and EEOC guidelines, security and privacy are core tenets of LifeBrand’s operations. The LifeBrand platform utilizes the latest in AES-256 encryption to protect personal data stored on its cloud servers, as well as VPNs for secure connections and threat monitoring. To further protect personal identifiable information (PII), LifeBrand also uses techniques such as tokenization, data masking, data generalization, and pseudonymization; they have a dedicated team that maintains and updates security protocols and monitors the protection capabilities of its systems and applications.

LifeBrand aims to continue helping students, professionals, and companies enhance their brands and future-proofing their reputations.