Segmentify: Boost Your Conversion Rates With Segmentify
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Murat Soysal, Co-founder / CEO
Online shoppers of all kinds — both B2C and B2B — prefer individualised, unique purchasing experiences. Due to the advancement of AI, a buyer can receive individualised product suggestions and thorough customer assistance.Brands will be able to create extraordinarily relevant, tailor-made experiences for customers as they capture and exploit more data. Personalized experiences on-site or in marketing efforts have been demonstrated to increase sales, with one research revealing that shops with sophisticated customization capabilities saw a 25 percent increase in revenue. Consider a technology that knew your customers' tastes before they visited your site and could propose the appropriate things to the right client at the right moment. Segmentify offers a personalized purchasing experience for every consumer touchpoint in real time, providing a competitive advantage to all their clients.
At Segmentify, the practice of "one-size-fits-all" approach to online buying is shunned. As a result, the team of 70 employees have developed sophisticat¬ed algorithms that analyse each visitor's behaviour and respond appropriately. The firm's goal is to engage shoppers individually to make sure they feel unique and special and thus, increase eCommerce conversion rates. Driven by machine learning technology, Segmen¬tify tracks and targets individual website visitors based on their unique online pur-chase behaviours better than any other customisation tool on the market. The firm’s platform can be integrated with any online store,without the help of an IT team, in just 1 day by adding a single line of JS code. Customized personalisa¬tion campaigns are ready to go live on the 2nd day, and 10% additional revenue is generated within 2 weeks.
Personalised items are an excellent method to connect with customers and have been shown to enhance average order value. Segmentify enables Per¬sonalised Product Recommendations based on individual consumer prefer¬ences by combining personal interests, top-performing items, and buyer be¬haviour. This is done by analysing their clients’ website to create a convenient shopping experience. The firm's recom¬mendation platform leverages the most intelligent machine-learning technol¬ogy to suggest products similar to the products customers have viewed or pur¬chased before allowing them to meet all their shopping needs. Segmentify analy¬ses the interests of every single visitor, helping clients recommend products, their visitors won’t be able to resist.
Segmentify offers a personalized purchasing experience for every consumer touchpoint in real time, providing a competitive advantage to all their clients
By combining merchandising methods with online search practices, Segmentify Per¬sonalised Search provides a better and more fine-tuned purchasing experience. The firm’s On-site Search Personalisa¬tion aids in generating more sales for their client’s business by helping shop¬pers find the products they want to buy. The optimized search results page can be utilized to offer customers not just what they’re looking for but the prod¬ucts they’re guaranteed to be interested in. In addition, Segmentify interprets customers data and recommends the right products at the right time in real-time , using Personalised Push Notifica¬tions. Personalised Push Notifications have been shown to be a successful approach to drive sales for major eCom¬merce firms across the world, with a 2x open rate when compared to emails.
Segmentify suggestions can rival and outperform traditional recommenda¬tion engines in a matter of days, thanks to rapid feedback loops from visitors. Segmentify can provide the appropriate items to the right customers at the right time using a real-time recommendation methodology, resulting in greater con¬version rates and more revenues.