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MoEngage: A Customer-Centric Approach to Analysis, Personalisation and Engagement

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Jason Smith, VP Europe, MoEngageJason Smith, VP Europe With most brands adopting a digital-first approach, persuading customers to follow suit can be a challenge. Nowadays, the savvy customer expects a seamless and personalised experience across all physical and digital touchpoints, in return for their loyalty

Armed with the experience of over 1,200 brands in 35 countries. MoEngage has mastered the science of hyper- Personalisation at scale: across web, mobile, email, social and messaging channels. Central to their success is powering customer-centric interactions through an insights-led approach to customer engagement. Other platforms have a campaign-centric approach to engagement, which can sideline the customer. MoEngage, with its insights-led approach, offers a robust customer engagement platform that helps analyse customer behaviour across multiple touchpoints and send personalised content when the customer is most likely to respond, and through their preferred channels.

“Many platforms concentrate singularly on acquiring customers, but MoEngage focuses on loyalty and retention in addition to acquisition, which is crucial for a brand to sustain growth in a competitive environment,” says Jason's Smith, VP, Europe.
Over the years, digital-first brands such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and internet-first brands such as Flipkart, Ola, OYO, and Bigbasket have realised the need for capturing deeper insights to move towards a proactive customer engagement strategy. With MoEngage, brands no longer need to rely on multiple tools for their analytics and engagement capabilities. MoEngage brings native and disparate data points into a single platform to create a unified customer profile. Their AI engine, Sherpa, analyses real-time data and insights to fuel predictive/custom segmentation and determine who’s loyal, about to churn, or become dormant.

MoEngage, with its insights-led approach, offers a robust customer engagement platform that helps analyse customer behaviour across multiple touchpoints


The company was recognised as a Leader in the Gartner Magic Quadrant 2020 for Mobile Marketing Platforms and a Strong Performer in The Forrester Wave Report for Cross- Channel Campaign Management (Independent Platforms), Q3 2021. G2 also named MoEngage a Leader in the Fall 2020 Grid® Report and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report.

MoEngage proves that insights transform data into delightful customer experiences. Their platform understands what customers want and builds tailor-made experiences for them.
Predictive Segmentation and Recommendations open up a 360° view of the customer’s behaviour and RFM segmentation groups customers based on their recent purchase history, frequency, and monetary value. This helps brands create specific campaigns for those who are price-sensitive, need attention, are fiercely loyal, or are hibernating - and then communicate with them accordingly. These insights are more intelligent and dynamic than raw data alone and give brands that strategic advantage.

Once you segment your customers, the end goal is to ensure a direct and frictionless path through each journey stage. That said, customers can and do get lost along the way and can churn due to negative experiences. MoEngage’s User Path Analysis helps marketers pinpoint drop-off points, Aha! moments and gaps in the customer journey across touchpoints. By removing friction and optimising the customer journey, marketers can ensure better engagement.
  • A lot of platforms concentrate singularly on acquiring customers, but MoEngage focuses on loyalty and retention in addition to acquisition, which is crucial for brands to sustain growth in a competitive environment


Processing over 60bn customer interactions and delivering over 50bn messages to 500m customers every month, MoEngage is one of the fastest-growing companies in this space and is one of the highest-rated by customers on websites such as Gartner Peer Insights and G2.com.
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Top 5 Personalization Solutions Companies in UK - 2022
MoEngage

Company
MoEngage

Headquarters
London and Berlin

Management
Jason Smith, VP Europe

Description
MoEngage has developed a state of the art and multi-channel Customer Engagement Platform, which analyses customer data and provides valuable insights to help brands deliver the most attentive, efficient and personalised experience.