Sabrina Hart, Founder and CEO
Social media is a powerful marketing platform, but it is primarily used for creating enthusiasm among the target audience, a.k.a. preselling. This is because the target audience visiting a brand’s website via social media may not directly buy a product during the course of their visit, but come back later through other media, such as a paid search or an affiliate site. Social media has the power to stir meaningful conversations with a variety of audiences, but it can never be used solely as a sales tool with tangible ROI. While Google marketing, including SEO and SEA, is able to provide that visible output on a brand’s online presence, it is often not enough to strengthen a brand’s relationship and trust with the target audience like organic marketing.
Combining the two can create lasting impressions with marketing campaigns. This is precisely where S3 Marketing Solutions excels.
Although its roots lie in providing exceptional content and social media marketing, the company focuses on reaching target audiences and boosting conversions for their clients from multiple marketing methods like SEO, content marketing, social media marketing, and targeted PPC campaign. At the same time, applying the correct tracking codes, S3 Marketing Solutions also retargets visitors to organic marketing platforms and build better brand presence and engagement and generate additional leads. Google Analytics can adjacently track traffic from links on multiple communication platforms. From emails to website pages, it can help brands generate tagged links to monitor traffic from social and web presence. S3 Marketing, a Google Partner, leverages these competencies to boost its client’s social media reach and visibility, and in turn, helps them gain more leads and conversions.
When planning a campaign for a client, S3 Marketing Solutions starts by analyzing the last month’s data, a foundational step in understanding a brand’s target audience. This is also crucial to determine the right keywords for SEO and winning content for the email campaigns and social media outreach.
And since many of S3 Marketing Solutions’ clients start their marketing endeavors from scratch, like creating a new website or designing a new landing page, the first month of collaboration involves extensive A/B testing.
“It is interesting that most often, our client’s impression of their target demographics differs from the insights we gain as a result of the A/B testing,” says Sabrina Hart, founder and CEO of S3 Marketing Solutions.
Once the initial groundwork is laid, S3 Marketing Solutions’ in-house content, web development, social media, and Google experts take over. While there are no onesize- fits-all steps that follow, S3 Marketing Solutions’ secret lies in finding that perfect blend of their combined expertise. Hart, with her expansive knowledge in customer relations, strategic sales, business development, social media marketing, and B2B market space, also dives in to constantly engage with her clients and share her insights on any key metrics.
Although its roots lie in providing exceptional content and social media marketing, the company focuses on reaching target audiences and boosting conversions for their clients from multiple marketing methods like SEO, content marketing, social media marketing, and targeted PPC campaign
One piece of advice she frequently provides to all her clients is to never have a mindset of starting small budget-wise and rolling as it grows, especially when there is a substantial budget. The approach often limits the potential of the campaign right from the start. This was the case for a vacation rental service provider. Prior to partnering with S3 Marketing Solutions, the client had capped their marketing budget even though they could expand it to almost $100 a day, which only brought them 3 to 5 clicks every day and negligible conversions. The client has been collaborating with S3 Marketing Solutions only for a month, and it has already started witnessing a rapid rise in its daily clicks.
These successes are a constant motivation for S3 Marketing Solutions and the reason they gain most of their clients purely through referrals. To continue its winning streak, the company is now expanding its content team, which they consider central to all their effective social media marketing strategies.