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Pure Seo : Taking Digital Marketing To New High

Richard Conway, Founder & CEO, Pure Seo Richard Conway, Founder & CEO
Internationally acclaimed mass media theorist Marshall McLuhan once said, “Ads are the cave art of twentieth century.”

Rightly so. Advertisements are considered to be the cornerstone of brand success, especially in today’s world of digital marketing. Instead of advertising creating noise that distracts from the content buyers want to read, digital marketing ads are becoming an ongoing conversation that a brand has with its customers. And because advertising proliferates across so many channels, including very personal mediums, one needs to be more cognizant than ever before about providing useful, engaging content to the tech-savvy consumers. This is where search engine optimization (SEO) can play a significant role. Increasing a company’s visibility online, SEO provides brands more opportunities to convert qualified prospects into customers. In fact, when done correctly, SEO can help organizations stand above others as a trustworthy firm and further improve the user’s experience with the respective website.

While this might sound lucrative, the question that looms is how? Pure SEO has the answer. The company is taking SEO to the next level by helping clients deliver engaging marketing content to their target audiences with optimal accuracy and efficiency.

A digital marketing agency that provides SEO, SEM, CRO, social media marketing, content creation and online advertising services, Pure SEO uses data-driven strategies to help businesses grow. It understands that each individual client has different needs and goals and thereby curates the most cost-effective yet profitable solution that optimizes their ROI. “At Pure SEO we believe in relationships that are based on trust. When we work together, we are going to do our best to serve you, go above and beyond and out of our way to do exactly what we say we are going to do,” remarks Richard Conway, CEO and Founder of Pure SEO.

Pure SEO contributes to the development of the local search marketing industry through its active participation, thought-leadership and evangelisation of digital. For over 10 years, the company has grown from being a one-man band into one of the largest independent digital marketing agencies in APAC and a Google Premier Partner. To that end, the company uses its approaches to perfectly grab the attention of clients’ audience, drive traffic & engagement, and ultimately grow their business. The company infuses its impeccable benefits almost every month for hundreds of customers around the globe ranging from globally recognised brands, to SME’s, start-ups, and charities.

Entrenched Roots that Drive Present-Day Success

Question that arises here: How did Pure SEO become what it is today? To understand let us delve deep into its longstanding history. It all began in October 2009, when Conway and his wife Emily moved to New Zealand. Conway recounts more than one morning of staring out the window with a coffee, faced with the prospect of finding work after immigrating from the United Kingdom with no connections. Eventually, the duo came up with the name—Pure SEO—together, based on NZ’s clean, green image, and hoping that the ‘SEO’ part of the name would be self-explanatory. It turns out they were right.

At Pure Seo We Believe In Relationships That Are Based On Trust. When We Work Together, We Are Going To Do Our Best To Serve You, Go Above And Beyond And Out Of Our Way To Do Exactly What We Say We Are Going To Do

After spending $200 on a website that Conway calls a ‘comedy of errors’, Pure SEO bagged its first client Creative Embroidery, who still ranks in the top spot on Google’s results pages today. Over the years, the company spurned several plates to come up with the first Pure SEO office in Auckland Viaduct. Soon the company began expanding its footprints and services and made its move from leasing to owning property too.

Under the Hood of Excellence

The uniqueness of Pure SEO stems from its capability to offer a wide range of ‘white hat’ SEO services to improve the ranking performance and visibility of any website. The company’s expertise lies in identifying the factors that lead to improved search engine rankings and internet traffic; and then being able to act upon them. Pure SEO leaves no stone unturned in providing consultation, SEO website audit, analysing products and services and mapping them to website structure, content creation and optimization, and others. Apart from SEO, it even moves the needle in SEM, Conversation Rate Optimization, Social Media Marketing, Digital Analytics, and Email Marketing Automation.

To understand the efficacy of Pure SEO’s services, let us take a look at a customer success story wherein the company collaborated with the New Zealand-based organization Boardertown. A leading skateboard, snowboard, apparel, and footwear retailer, Boardertown supports the skateboarding and snowboarding community at a grassroots level, helping them with the development of multiple skate parks around the country, and by sponsoring skate & snow competitions and teams. To help the company reach maximum target audience in shorter time periods, Pure SEO paused Boardertown’s existing Google Shopping campaign and launched a new Smart Shopping campaign that had been built from scratch to increase Boardertown’s online revenue and ROAS. In fact, during the research phase, Pure SEO used Google Trends & Keyword Planner to analyse the popularity and seasonality of skate and snow products and add negative keywords in the campaign to avoid ad spend on irrelevant terms. The goal was to optimise for Google’s Ad ranking factors using formulas that concatenated variables and product specifications, and provide customers with the most relevant information about the client’s products to better match search queries and drive performance lift.

Results? The Smart Shopping campaign increased the revenue by 190 percent and the ROAS (Return on Ad Spend) had increased by 32 percent. With a Return on Ad Spend of $37.12 this meant that for every $1 that Boardertown spent on the campaign, they got $37 back in revenue.

This is but one of the many success stories that the company has scripted during its journey so far. With innovation at its core, Pure SEO is still making history as the most awarded SEO agency in New Zealand. The company shows no signs of slowing down and is planning to soon launch its boutique sister-brand Digital Popcorn. If the last decade is anything to go by, the next ten years will surely have some twists and turns for the Auckland-based firm. At the end of the day, that’s what Pure SEO is all about: helping good people find each other.
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Top 10 SEO Tech Service Companies in APAC - 2021

Company
Pure Seo

Headquarters
Northcote, Auckland

Management
Richard Conway, Founder & CEO

Description
A digital marketing agency that provides SEO, SEM, CRO, social media marketing, content creation and online advertising services, Pure SEO uses data-driven strategies to help businesses grow. It understands that each individual client has different needs and goals and thereby curates the most cost-effective yet profitable solution that optimizes their ROI. Pure SEO contributes to the development of the local search marketing industry through its active participation, thought-leadership and evangelization of digital. To that end, the company uses its approaches to perfectly grab the attention of clients’ audience, drive traffic & engagement, and ultimately grow their business. The company infuses its impeccable benefits almost every month for hundreds of customers around the globe ranging from globally recognized brands, to SME’s, start-ups, and charities