Evan Gappelberg, Founder and CEO
Among the many benefits of the internet, purchasing goods online has easily become a mainstay of the hyper connected world. Delivering the highest levels of convenience is a priority for the ecommerce industry. Against the advantages proffered by players in the field, consumers continue to face difficulties in fully gauging the quality or features of the products they wish to buy. Online shopping platforms typically display simple 2D images of various goods with a list of their specifications. They lack the immersive experience one might enjoy at a physical store. This is where the gap between virtual and real-world retail grows dramatically apparent. Many organizations in this ever-evolving, 10 trillion dollar industry have emerged to enhance the online shopping experience, but Nextech AR Solutions, with its flawless augmented reality (AR) technology, stands a cut above the rest.
Founded in 2018, Nextech provides an industry-only, end-to-end solution to create a live shopping experience via AR and 3D models on various ecommerce platforms. The company leverages powerful artificial intelligence (AI) and machine learning (ML) technologies to transform 2D pictures of products, such as chairs, couches, and paintings, into 3D models. Consumers are able to gain a more distinct understanding of each item by rotating and zooming in and out. The company helps online retailers instill a higher level of confidence in their customers, effectuating an improved experience. With this white glove approach to ecommerce, Nextech showcases an impressive ability to scale the production of 3D models and collaborates with some of the biggest brands in the world.
“After adopting our technology, our clients have witnessed a 94-percent increase in click-through rates on 3D models and reported 40-percent lower product returns,” says Evan Gappelberg, founder and CEO of Nextech AR Solutions. The company’s team of experts ensures a frictionless, seamless, and effortless onboarding journey for every client, all while delivering a cost-effective, high-quality solution.
Nextech’s capabilities are evident in how it helped a furniture company revamp its online sales numbers. Buying furniture online was considered a risky affair because a 2D picture limits a customer’s assessment of the product’s quality, durability, and comfort. It is difficult to grasp the size or imagine it within existing decor.
After adopting our technology, our clients have witnessed a 94 percent increase in click-through rates on 3D models and reported 40 percent lower product returns
As a result, the furniture company faced several setbacks in the success of its ecommerce platform and reached out to the AR experts. Nextech, no stranger to such a predicament, transformed the company’s business by providing them with a highly intuitive and immersive 3D model setup. The client now offers its customers a much better understanding of each item and a preview of how the furniture will look in their rooms.
With such robust, futuristic solutions, Nextech is creating waves of desirable change within the global ecommerce industry. The company is bringing the benefits of its 3D modelling technology to the metaverse as well, displaying its dedication to being the world’s first AI powered, 3D model factory. Moving forward, Nextech intends to continue innovating in the space, further develop its AI and ML competencies, and empower ecommerce platforms to drive CX, virtually, like never before.