Capitalizing on SEO as a long-term strategy for lead generation can help brands avoid getting left behind.
FREMONT, CA: As new businesses sprout each day, the competition for the reader’s attention for marketing content heightens. Staying in pace with the latest SEO trends will help brands to meet specific requirements that search engines use to rank websites.
• Artificial Intelligence
Over the past few years, artificial intelligence has become a fuel in the evolution of SEO. The latest step in this progression is, of course, the introduction of Bidirectional Transformers for Language Understanding (BERT). It’s significant because it deals with the very fundamentals of how people search. Affecting one in ten searches, BERT gives Google a better understanding of how language is used and helps it comprehend the context of individual words within searches.
As voice search becomes increasingly famous, more people will type search queries the same way they speak. Most of these voice search queries are long-tail and very specific. Usually, users want an accurate answer to the question they asked. Customers who search long-tail keywords are in the consideration stage, and they are more likely to convert than someone in the awareness stage.
• Influencer Ads
Online buyers are overwhelmed with advertisements. So, they are now looking for authentic information they can trust. Most times, the source of that information is reviewed by influencers. Customers are more likely to trust information from an influencer than an ad. Working with an influencer helps brands generate traffic, increase their online visibility, and amplify the content reach.
Only high-quality content can help you beat the competition to page 1 ranking. But brands will also have to consider quantity alongside quality. However, the content must comprehensively answer the question the user asked as well as questions related to the main search query.
See also: Top Artificial Intelligence Companies