Thesis Acquires Bonfire Marketing Assets to Increase its Growth

Martech Outlook | Friday, October 30, 2020

Thesis has increased its growth with the strategic acquisition of the assets of Bonfire Marketing.

FREMONT, CA: Thesis, an award-winning digital agency, has announced its strategic acquisition of the assets of Bonfire Marketing, which is a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The contract consists of the client acquisition of a Silicon Valley-based Fortune 100 information technology organization utilizing Bonfire Marketing’s ABM services for many years, thus increasing the Thesis’s client portfolio and full-service digital abilities.

Ryan Buchanan, CEO of Thesis, said the company is extremely excited about what they can bring to the new information technology client to develop their abilities to grow instead of repeating what is being already done. Being a part of Portland’s tight-knit creative and business community and Bonfire has helped them cooperate in several situations over the years. The company’s strengths are complementary, and the approach to data analytics strongly aligns. Such extensions will permit them to offer an expanded suite of abilities to the new and current clients while growing the technology client portfolio.

As part of the strategic move, initially, Thesis will contract with every seven of Bonfire Marketing’s employees. Thesis and its clients will obtain access to Bonfire’s collaborated three decades of deep-rooted experience in data-informed email and social media marketing. The businesses searching for a creative agency and long-term strategic partner will profit from an increased insight into every marketing discipline and a dedication to continuing to deliver innovative solutions. Thesis’s steadfast commitment to workplace diversity also helps to inject traditionally underrepresented outlooks into its work.

Over the last few years, Thesis has developed well beyond its email marketing roots to become a full-service digital marketing resource for some of the largest brands worldwide by offering brand and campaign strategy, digital design, social strategy, web development, and many more. With such rapid expansion, Thesis’s revenue has increased to 178 percent over the past three years. Its organic growth has been driven primarily by increased engagements with the present clients, including Adobe, Taco Bell, and the world’s most extensive athletic footwear and apparel manufacturer. To accommodate the increasing engagements, Thesis is continuously hiring creative and strategic talent during the pandemic by adding 26 new employees since January 2020. Bonfire Marketing’s personnel will increase Thesis’s strategic growth plan to triple overall agency revenue from 2018 to 2021.

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