Social Coach
Enabling Brands to Navigate the Complex Social Media Marketing Arena

Social media marketing has become a necessary tactic to effectively promote brands. Yet, the outcomes of such marketing efforts often remain far from optimum, owing to businesses’ inability to draw a succinct content strategy. This is where SocialCoach steps in. The company enables clients to build a strong social media presence by magnifying brand reach, controlling their messaging, and monitoring social engagement through a single unified platform.

SocialCoach believes that implementing an employee advocacy program is the most effective way to connect employees to a brand’s marketing efforts. To this end, the SocialCoach app allows clients to share approved content with their team members that they can then share online. “We allow clients to amplify the brand voice through their employees,” states Joe Wilson, the Founder and CEO, SocialCoach.

The SocialCoach platform is based on state-of-the-art algorithms that allow marketers to load all their content on the backend while generating different prompts from several available categories. These prompts are company messages with all the captions with the relevant hashtags and images. The platform also has a built-in campaign feature that plays a vital role in scaling content. Leveraging this feature, each campaign or content pack can be obtained from the content library and organized into days for posting and the type of content clients wish to send out to their teams. Once these are scheduled, all the enrolled individuals receive the select prompts on a specific day and time. Clients can automatically enroll team members via the platform and auto post prompts.

In case these are not auto-posted, the system forwards push notifications to individuals to remind them about posting on social media.

SocialCoach also helps marketers understand the effectiveness of a piece of content through ROI analytics. The company helps clients comprehend the intention of people who see their brand messages and align their marketing strategies accordingly.For this, it assigns users a short code URL, which redirects back to the landing page or website they choose. Every time this URL gets a click, the platform receives information about the customer. As a result, it can provide a potential revenue number based on the number of clicks. This enables clients to see the value of their social media presence while increasing the potential ROI.

In addition to its analytics and reporting capabilities, SocialCoach ensures complete corporate control over the content that gets posted across the social media platforms. While individual users are given the liberty to have as much or as little involvement in the marketing as they desire, a company has the power to flag certain words or phrases to maintain compliance. This feature makes the SocialCoach platform a perfect choice for highly-regulated industries, including mortgage and real estate. For instance, one of SocialCoach’s banking clients witnessed significant improvement in revenue and increased social media engagement after using the platform. More importantly, the client achieved the benefits without burdening the marketing team with additional workloads.

In a nutshell, SocialCoach successfully empowers marketing teams to easily manage their company messaging and create ready-to-post social media content. There is no better way to highlight the company’s success than with the constant positive feedback it continues to receive from its clients. “With SocialCoach, clients can scale their marketing efforts by allowing every person in a company to be a part of social media marketing,” says Wilson.