The Role Of Technology In Changing The Face Of Social Media

Debra Morgan, Marketing Tech Outlook | Sunday, April 19, 2020


Since the old-fashioned telegraph was regarded as the trendiest mode of communication when Facebook doubled down on the construction of a mind-reading technology, social media has evolved through numerous stages. Stages established it as a sector that will continue to grow and thrive.


FREMONT, CA: Although the significance of technology in social media evolution began with the arrival of smartphones and computers, the role of mobile apps started much earlier.

Through automation, connection with other social media services, and ecommerce, technology integration enables social media to be accessible, secure, and real-time. It also allows the sector to work seamlessly with the users' experience.

Radio Frequency Identification (RFID Tags)

In layman's terms, RFID refers to a small computer chip storing data on an individual or object. Each chip has a unique serial number linked to the data stored on the chip. For instance, assume one is at a music concert and can his RFID device with one that includes social capabilities. By just bringing the RFID device near the other, he can Like a band on Instagram or Facebook or download a few of their audio recordings.

The increasing popularity of RFID in the event and ecommerce space (through NFC) has resulted in several social networking application development businesses implementing RFID into their mobile applications.

Augmented Reality (AR)

AR and mixed reality are among the most popular elements in social networking applications. While social media companies experiment with various use cases when integrating augmented reality into their programs, the one that has gained widespread popularity is the usage of face filters. Popularized by Snapchat, augmented reality-enabled filters are being utilized to create exciting content by individuals and corporations.

After examining the benefits of technology and social media, let us look at the technologies that assist social media app developers in taking the sector to the next evolutionary stage.

Another example of business-level use of augmented reality in social media is social media advertising. Snapchat produced an augmented reality app for Snap Original last year in which Bhad Bhabie interacted with users as if they were in the real world.


Decentralized social media is one of the hottest genres in the social media industry. Businesses on both sides are experimenting with various use cases for social media and blockchain convergence. The social media networks rely on ad-based revenue models that all have one flaw: producers get compensated unequally for their material on the site. A smart contract can ensure that creators receive the total value of their work without any delay or unanticipated deduction. Moreover, some firms are attempting to overcome internet restrictions. Typically, individuals will be able to read and curate their material using a distributed ledger with the assurance that no entity will be able to prevent access to content.

Weekly Brief

Read Also