Is Marketing Evolving to Serve the Gen Z?

By Martech Outlook | Friday, January 10, 2020

With the continual changes in customer behavior, brands are evolving their marketing approaches in accordance with all that attracts the present generation.

FREMONT, CA: In a digital era of Facebook and Instagram, building a brand has become a vexing challenge. Earlier, companies used to hire creative agencies and armies of technologists to popularize brands throughout the digital universe. Also, the evolving shifts in customer habits have compelled brands to reconsider their marketing strategies. Gen Z is the main target of brands these days, as the tech-savvy generation tends to spend most of their time on their smartphones visiting social media platforms.

Brands have realized the potential of influences on Gen Z. They are dependent on partnering with influencers, paid posts, and advertisers between the online communities they engage with. Brands are continually engaging with the changing online behavior of Gen Z to stay relevant and competitive in the market. Gen Z likes to keep their accounts private while sharing pictures due to safety and privacy concerns. Social media ties together communities that were once geographically remote, significantly increasing the speed and intensity of collaboration. Now that such once-remote communities are densely networked, their cultural significance has become direct and substantial.

Businesses have realized the importance of Gen Z and its pivotal role in driving their brands to reach new heights. Brands must also jump into the center of any subculture, with members’ intensive interactions moving seamlessly among the physical spaces, web, and conventional media. Together brands and Gen Z are pushing forward innovative ideas, practices, products, and aesthetics while bypassing mass-culture gatekeepers. With the advancement of crowd culture, influential innovators- Gen Z are helping brands grow.

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