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Game-changing AR practices are here to revitalize the marketing space

By Marketing Tech Outlook | Wednesday, May 22, 2019

ARShifting the paradigm of marketing to the next level, Augmented Reality (AR) opens a range of opportunities for the promoters to adopt and implement creative marketing ideas. As the name suggests, augmented reality develops a superficial appearance of an all-new artificial 3D space upon the real view of the environment. Overlapping the practical user data with the enterprise digital information in the real-world environment augmented reality founds the next generation marketing era, meeting the evolving customer expectations and demands.  AR defines the best marketing practices, driving business sales. Read on!

• Live and compelling advertising experiences

AR has made it possible for the customers to virtually try the product before buying, by providing futuristic advertising strategies, which can be experienced live with the help of advanced UX and CX tools, and other tech resources. Using the concept of this potential AR-based advertising marketing engineers are coming up with simulations, which take the user on a digital voyage to obtain a complete and practical insight about the product or service.            

• Dynamic and responsive content marketing

High-tech engaging and fun-filled promotional content strategies attract the audiences and capture their attention more effectively when compared to traditional and everyday ideas. Innovations in the marketing realm such as AR-driven talking catalogs, voice-enabled product describers and more promote interactivity and customization. Augmented reality provides a sophisticated tool kit to improvise the brand's content by appending various new add-ons, and contemporary features, which gives a makes the content look rich and versatile.

• Insightful and impactful branding application

The technology of AR helps the developers to design a full-fledged branding application, which can be interpreted, as a platform for promoting the enterprise, and the products and services offered by setting up a brand community and directly connecting with global audiences through the social media channels.

AR has eventually become a vital component of the business, fostering value-added marketing techniques, which are sure to drive higher sales and revenue. Breaking the boundary lines of tech-enhanced customer experiences augmented reality has established its unique signature of innovation in the marketing space.

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