Brand Management System and Its Need

Debra Morgan, Marketing Tech Outlook | Tuesday, November 24, 2020

The staff wants to feel connected to the work they are doing and the brand that drives the connection, starting with day one. Only about 12% of employees strongly agree that their organization does an excellent job of onboarding new personnel and reveals a major letdown after the employment phase is over.

FREMONT, CA: According to a study, a brand is only as virtuous as it is reliable: about 80% of the consumers forget a brand’s content three days after seeing it, and more than 50% cannot remember any details at all. However, when a person views a brand with the same colors, messaging, and font, over and over, they will sluggishly begin to remember. This is why most people can identify some of the world’s biggest brands because their brand is consistent. To make this happen for a business, one needs a brand management system.

Here are some reasons to employ a brand management system.

Encourage Customer Perception

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From the first time a consumer sees the logo on the website to complete their order on the checkout page, all of the touchpoints impact how the brand is being perceived. A report found that 81% of customers base a decision to purchase whether or not they trust the business, and another 62% are faithful to brands that earn their trust. A brand management system helps create a unified branded experience, from one touchpoint to the next, so the customer gets what they expect.

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Increased Revenue

Consumers want to purchase from a firm whose name, voice, and content they identify. That is why companies that support consistent messaging on their website, print materials, social media channels, and all other channels incline to see a 33% revenue rise in the long-term, according to a survey. Additionally, brands with clear narrative strategies outdo other brands by 20%, as per a study. If one is wondering why revenue is repeatedly falling flat, look to the brand management system.

Ensure Loyalty Among Employees

The staff wants to feel connected to the work they are doing and the brand that drives the connection, starting with day one. Only about 12% of employees strongly agree that their organization does an excellent job of onboarding new personnel and reveals a major letdown after the employment phase is over. If only 12% of customers felt a brand they selected delivered on what it promised, it is convincing that they would not stay with that brand very long.

By producing a branded onboarding experience for the employees, they can begin to build allegiance among the workforce just as one does for customers. As is the case with customers, experiences are everything to the modern staff, and businesses need to offer onboarding experiences–not just information–that mirror their organization’s individuality.

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