How can Brand Experience Delight Customers?

MarTech Outlook | Thursday, October 24, 2019

To provide the best experience that brands can offer the customers, leading companies have collaborated, consistently delivering the brand promises, enhancing stakeholder experience.

FREMONT, CA: A leading global brand strategy consulting agency, Hall & Partners, has collaborated with the leader in customer experience and creator of the experience management category, Qualtrics. This collaboration will build a global delivery and advisory service, transforming the customer and stakeholder experience. Hall & Partners will pair its eminent brand methodologies and expertise with Qualtrics BrandXM™ by joining the Qualtrics Partner Network (QPN). Qualtrics BrandXM™ is the industry-leader for brand experience management built on the Qualtrics Experience Management (XM) Platform™.

Qualtrics BrandXM empowers businesses to control how consumers experience their brand at every touchpoint along the brand journey. Brands understand how consumers are receiving, perceiving, and experiencing their services by instrumenting brand touchpoints. Hall & Partners and Qualtrics partnership facilitates brand managers and their organizations to react faster and more strategically to impact the brand positively. This is achievable through access to the apex in brand thought leadership and technological innovation within their XM portfolio. In this way, Hall & Partners will have the readiness to utilize experience data (X-data) in real-time to monitor the vital signs of their brands. The company can also view changes in their markets and understand the competitive landscape.

Hall & Partners is a global strategic brand consultancy that supports the leading business and brands by helping them in creating commercially and emotionally rewarding brand relationships. The company is one step ahead to help people, passionate about brands, hungry to learn, and ready to challenge traditional thinking. Hall & Partners aims to improve people's lives by closing the relationship gap between businesses and people. It is transforming the way data impacts decision-making in real-time. Hall & Partners is a strategic brand consultancy power-driven by data and insight, providing the best of the experience for customers. 

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