Acxiom Announces Strategic Partnership with Google Cloud

Martech Outlook | Tuesday, May 04, 2021

Acxiom’s ethically sourced, privacy-compliant consumer data management systems and complex data sets are combined with Google Cloud’s global infrastructure, machine learning, and artificial intelligence technologies.

FREMONT, CA: Acxiom, a customer intelligence company whose data-driven solutions help businesses thrive by improving customer experiences, announced a new global strategic partnership with Google Cloud to deliver creative Acxiom marketing solutions to Google Cloud customers. Acxiom’s ethically sourced, privacy-compliant consumer data management systems and complex data sets are combined with Google Cloud’s global infrastructure, machine learning, and artificial intelligence technologies. This will provide deeper data intelligence and high-performance activation to new and existing customers.

“The need for data to be easily accessible in the cloud and integrated with end-user marketing tools that provide key business insights is at an all-time high,” said David Skinner, chief strategy officer, Acxiom. “This partnership allows us to develop deeper analytics and market-leading data management capabilities while providing our clients the flexibility that cloud-based solutions offer. As a Google Cloud partner, we look forward to developing and delivering our innovative data management solutions in the cloud for many years to come.”

Developing dynamic experiences to achieve key business goals becomes both more complex and more impactful for brands as digital marketing capabilities evolve and become increasingly channel-agnostic. Owing to the pandemic’s economic pressures, companies are turning to cloud-based software for versatility, pace to market, and efficiencies. Acxiom solves these issues by assisting clients in understanding their customers by offering creative and cost-effective marketing analytics and data processing solutions on Google Cloud. These native cloud application technologies, combined with Acxiom’s customer intelligence capabilities, are intended to meet a company’s business and marketing intelligence requirements in a versatile and scalable setting.

When brands continue to implement a digital transformation, they want to be able to access data from anywhere by using more advanced cloud-based tools to confidently investigate, track, evaluate, and act on their data.

“By deploying its datasets and solutions on Google Cloud, Acxiom is making it very easy for customers to access and manage vast quantities of data, and to maximize its value with cloud capabilities in data blending, AI, and analytics,” said Gia Winters, Director, Cloud Sales at Google Cloud.

Acxiom’s expert services will be expanded through the Google marketing product suite due to the collaboration. Acxiom is a Google Certified Partner for Google Customer Match, which uses customer data to build ad audiences. This approach enables companies to achieve brand recognition and marketing plans.

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