ZS Associates
Personalization Redefined
Kajal Narasimha, Principal ZS, a global consulting firm, has a unique approach to delivering individualized, dynamic customer experiences with their Personalize.AI offering. Personalize.AI is a cloud-based SaaS solution that can be easily integrated into the client marketing ecosystem. Their solution enables companies to leverage leading-edge Artificial Intelligence (“AI”) to deliver personalized product and offer recommendations leading to significant ROI. Unlike other marketing platform solutions, Personalize. AI meets the needs of both data analysts and marketers and enables them to quickly and easily use data to adapt their marketing tactics to meet consumer needs.
Personalize.AI helps marketers utilize all available data around their customers: behavioral, transactional, demographic etc. to understand the different customer segments that react positively to their products. It can identify the features and aspects pertaining to a campaign that appeals most to potential customers. Companies can test different marketing tactics and find the type of campaign that works for a particular customer group. Companies are using this to drive revenue, customer engagement and customer retention efforts. For instance, when the clients' business goal is to drive customer journey that can drive sales as well as customer longevity and value to enterprise over time. The solution can create personalized customer growth paths and predict what products are to be recommended to customers and what offers/rewards to be given. Post the launch of any such campaign, customers' interaction to any and all campaigns touch points are relayed in real-time from which the AI learns to improve the next round of recommendations to improve relevance and conversion.
Personalize.AI is hosted on the cloud and has robust APIs that allow easy integration into any system/ environment that organizations may have. As a result, companies can have the platform up and running in a matter of 6-8 weeks. The platform also comprises APIs that feed the recommendations to different client channels, be it a mobile app, website, email, or a digital marketing campaign.
ZS caters to clients ranging from Fortune 100 companies to startups across multiple industries, including pharmaceuticals and life sciences, medical technology, travel and hospitality, consumer packaged goods, high-tech, financial services and several more. ZS delivers end-to-end solutions which includes developing brand value, customer strategy and content strategy. This ultimately helps companies develop their analytics and insights, and set up their market platforms to running operations. But more importantly, ZS enables their clients to really transform their business processes and operating models to fully capitalize on these end-to-end solutions. The quality of service the company provides can be evidenced by the fact that 97 percent of its business comes from repeat customers.
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Personalize.AI helps marketers understand the different customer segments that react positively to their products and offers and also tell them the features of the products that appealed to them
Continuing to build on its excellent reputation, ZS, looking ahead, aspires to expand in two areas: Firstly, the company continues to make significant investment in new solutions and platforms driven by AI and the latest technologies to help companies continue to meet customer needs. Secondly, ZS also sees an opportunity to help clients with their global marketing efforts and helping them localize their efforts for different privacy needs, preferences and channels. This is a huge opportunity for ZS as they strive to provide organizations with apt solutions that can help them cater to their customer’s needs. The future looks bright for ZS!
ZS Associates News
ZS acquires Digital Additive to bolster its personalized marketing solutions
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Company
ZS Associates
Management
Kajal Narasimha, Principal
Description
ZS, a global consulting firm, has a unique approach to delivering individualized, dynamic customer experiences with their Personalize.AI offering. Personalize.AI is a cloud-based SaaS solution that can be easily integrated into the client marketing ecosystem. Their solution enables companies toleverage leading-edge Artificial Intelligence (“AI”) to deliver personalized product and offer recommendations leading to significant ROI. Unlike other marketing platform solutions, Personalize.AI meets the needs of both data analysts and marketers and enables them to quickly and easily use data to adapt their marketing tactics to meet consumer needs.
EVANSTON - ZS, a global management consulting and technology firm, announced today it has acquired Digital Additive, a leading Salesforce digital marketing agency that specializes in helping businesses leverage the Salesforce Marketing Cloud ecosystem to build data-driven, personalized marketing campaigns and deliver impactful results. Now, together with Digital Additive, ZS has strengthened its end-to-end customer engagement capabilities, including digital data and analytics, customer orchestration and marketing activation.
“Our team at ZS has been focused for years on using Salesforce solutions to help clients transform their marketing offerings and digital customer experience,” said ZS CEO Pratap Khedkar. “Digital Additive brings a wealth of Salesforce expertise, and ZS can now deliver even more value for clients who want to create high-impact customer interactions and accelerate growth.”
ZS’s Saby Mitra, who leads the firm’s Digital Customer Experience practice area, said integrating Digital Additive with our team will boost ZS’s Salesforce offerings and reinforce the firm’s commitment to the Salesforce ecosystem.
“Digital Additive’s strong digital marketing capabilities, deep expertise in Salesforce marketing solutions and trusted reputation will help us accelerate our marketing technology portfolio,” Mitra said. “Together, we can create more synergies for our clients by integrating our AI-driven customer orchestration capabilities with marketing activation solutions and services.”
Digital Additive, which has worked with multiple Fortune 1000 companies, was founded in 2012 to help clients move beyond one-size-fits-all marketing programs and reach customers at a one-to-one level. Roxana Shershin, co-founder and president of Digital Additive, said the integration with ZS will enable the Digital Additive team to shape the agenda for the next generation of data-driven marketing models across key industries.
“At Digital Additive, we’ve leveraged Salesforce Marketing Cloud to create impactful marketing automation and content management programs for some of the world’s leading brands,” Shershin said. “With Digital Additive and ZS joining forces, we can better serve our clients and help them achieve AI-driven, hyper-personalized customer experiences at global scale.”