Kajal Narasimha, Principal
Customers are increasingly in greater control of their buying journey and expect an easy, intuitive personalized experience when they interact with any company. To meet their customer’s needs, companies need to look at their customers as individuals and respond to individual needs and preferences rather than grouping them into various segments in the name of personalization. To unlock personalization in its truest essence, companies need to invest in advanced analytics and technology capabilities, that can help personalize product and offer recommendations down to the individual.
ZS, a global consulting firm, has a unique approach to delivering individualized, dynamic customer experiences with their Personalize.AI offering. Personalize.AI is a cloud-based SaaS solution that can be easily integrated into the client marketing ecosystem. Their solution enables companies to leverage leading-edge Artificial Intelligence (“AI”) to deliver personalized product and offer recommendations leading to significant ROI. Unlike other marketing platform solutions, Personalize.AI meets the needs of both data analysts and marketers and enables them to quickly and easily use data to adapt their marketing tactics to meet consumer needs.
Personalize.AI helps marketers utilize all available data around their customers: behavioral, transactional, demographic etc. to understand the different customer segments that react positively to their products. It can identify the features and aspects pertaining to a campaign that appeals most to potential customers. Companies can test different marketing tactics and find the type of campaign that works for a particular customer group. Companies are using this to drive revenue, customer engagement and customer retention efforts. For instance, when the clients' business goal is to drive customer journey that can drive sales as well as customer longevity and value to enterprise over time. The solution can create personalized customer growth paths and predict what products are to be recommended to customers and what offers/rewards to be given.
Post the launch of any such campaign, customers' interaction to any and all campaigns touchpoints are relayed in real-time from which the AI learns to improve the next round of recommendations to improve relevance and conversion.
Another key feature of Personalize.AI is its robust reporting capabilities. Although many analysis tools exist, they are mostly historical looking and can inundate the user with too much data. Personalize. AI aids its clients in visualizing the critical components they need to track and alter to create a successful customer outcome. The robust AI algorithms adapt in real time to changing consumer behavior and the visualization tools can be adapted to meet the needs of each business.
Personalize.AI is hosted on the cloud and has robust APIs that allow easy integration into any system/ environment that organizations may have. As a result, companies can have the platform up and running in a matter of 6-8 weeks. The platform also comprises APIs that feed the recommendations to different client channels, be it a mobile app, website, email, or a digital marketing campaign.
ZS caters to clients ranging from Fortune 100 companies to startups across multiple industries, including pharmaceuticals and life sciences, medical technology, travel and hospitality, consumer packaged goods, high-tech, financial services and several more. ZS delivers end-to-end solutions which includes developing brand value, customer strategy and content strategy. This ultimately helps companies develop their analytics and insights, and set up their market platforms to running operations. But more importantly, ZS enables their clients to really transform their business processes and operating models to fully capitalize on these end-to-end solutions. The quality of service the company provides can be evidenced by the fact that 97 percent of its business comes from repeat customers.
Personalize.AI helps marketers understand the different customer segments that react positively to their products and offers and also tell them the features of the products that appealed to them
Continuing to build on its excellent reputation, ZS, looking ahead, aspires to expand in two areas: Firstly, the company continues to make significant investment in new solutions and platforms driven by AI and the latest technologies to help companies continue to meet customer needs. Secondly, ZS also sees an opportunity to help clients with their global marketing efforts and helping them localize their efforts for different privacy needs, preferences and channels. This is a huge opportunity for ZS as they strive to provide organizations with apt solutions that can help them cater to their customer’s needs. The future looks bright for ZS!