3 Social Media Strategies for Realtors

By Martech Outlook | Wednesday, September 23, 2020

Realtors can use social media to connect with prospective customers and enhance their business prospects.

FREMONT, CA: Social media is already an integral aspect of modern society. Enterprises are also using it as a way to attract business prospects. According to a report, 77 percent of realtors leverage social media for real estate advertisements in some ways. Further, 99 percent of millennials start their home search online. Despite the utilization of social media platforms as a marketing platform, there is tough competition among the realtors. Further, realtors need to inculcate more creativity and care than ever to draw customers’ attention. Further, realtors need to experiment continuously on social media platforms until they discover what works for them. However, there are some effective strategies that will certainly aid the realtors associated with social media marketing.

Focus on Quality Content

It’s easy to understand that high quality and impactful content are more likely to rise on the top and attract targeted customers. Black hat or unethical tactics have a low chance of survival, especially on standardized platforms like social media. Realtors need to focus on providing the most value in an extremely competitive environment. Posting relevant articles concerning property buying and personal finance and using live videos to provide an inside look into the business can be significantly helpful in terms of business prospects.

Efforts to Maintain Consistency

It is crucial to stay consistent on social media platforms. Based on a study, inconsistent or sporadic posts can cause a significant drop in followers. Realtors must stay around their audience’s view throughout the property buying process. Realtors can also plan a regular release schedule by monitoring the days and time when most of the prospective customers are active on social media platforms.

Connecting with the Prospects

Social media can be compared to an advanced customer management platform. Realtors don’t just make posts but also engage actively with their customers through the posts. Realtors can like, comment, as well as share quality content. Besides, home buying is a key investment for an average person. Realtors who connect with the clients on a personal level and honestly seek to assist the customers with their queries and doubts are more likely to gain business from the customers.

While social media provides a massive potential for the realtors, an honest and consistent effort to assist the customers will aid business growth.

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