Al Croke, President and CEO
What good is a car to you if you seldom drive, and don’t know your way around the city? Without a refresher course in driving and some navigational help, you are better off getting a ride share and letting someone else do the driving.
Interestingly, the same scenario can be applied to the current marketing automation software space as well. Many SMBs are now investing hundreds of hours and thousands of dollars to integrate marketing automation tools, challenged with the workforce shortage that the COVID-19 pandemic has brought forth. As much as some innovative solutions can help SMBs to optimize their marketing initiatives, the complete benefit of these tools often remains underutilized. The reason? Marketing options are endless, and tools and media keep changing. SMBs lack the necessary time and knowledge to reap the most out of the latest automation solutions. As a result, their overall experience of learning and keeping up with using marketing tools becomes frustrating.
Like the convenience of a ride share, SMBs need an expert instructor by their side that can significantly improve the experience of using a marketing automation solution. Enter Local Marketing Solutions Group (LMSG). As a comprehensive AI-focused marketing solutions provider, LMSG bears testament to leveraging years of channel marketing experience to help users improve their usage of automation tools. “If one is to compare conventional marketing automation solutions with cars, then we are introducing SMBs to AI-driven cars,” claims AI Croke, president and CEO of LMSG.
Notably, LMSG is a conglomerate of six marketing and advertising mavens, namely Godwin, JGSullivan Interactive, Money Mailer, WeblyGuys, DuFour Advertising, and KMA One. LMSG leverages the collective domain knowledge of these partner companies in marketing, advertising, lead generation, and video production to assist SMBs from various verticals to meet their multichannel marketing goals.
But how does LMSG’s ‘smart’ marketing automation solution drive SMBs toward a successful marketing initiative?
Being built on top of JG Sullivan’s famous marcom portal, LMSG’s suite of proprietary marketing content management and automation software focuses on leveraging the brand content and resources of national brand marketing clients on behalf of SMBs in the channel. It helps them in proactive and better decision-making and achieving better outcomes.
As a comprehensive AI-focused marketing solutions provider, LMSG bears testament to leveraging years of channel marketing experience to help users improve their usage of automation tools
The automation tool offers end users a myriad of features such as ad builder, digital asset management and customization, and a co-op system that manages the marketing assets and campaigns for companies that sell locally. Additionally, LMSG has created a significant number of easy ‘plug and play’ open API tools, using open source architectures such as Alfresco’s information management system. This approach helps its clients create and manage single-branded, mobile responsive HTML content, control their brand message, and extend their co-op dollars to online channels. SMBs can also create, manage, and track traditional print and digital campaigns right from the portal to increase the productivity and profitability at every level of an organization.
Such a large scale and truly multichannel software solution enables LMSG clients to appeal to their target audience with tailored marketing material and offers a more personal outreach. And, in doing so, the clients experience a two-fold benefit: cost savings and ROI-measured results from their marketing initiatives. This undoubtedly makes LMSG a go-to multichannel marketing solutions provider for its clients as the company helps them drive revenue through local sales and marketing channels.
It is also worth mentioning that LMSG remained steadfast in its mission and helped many SMBs educate and engage their customers and earn revenue amid the COVID-19 pandemic. Moving forward, LMSG is now set to envision its plans for the future. One of those future plans entails the impending release of Pre-mover Predictor, a tool that would help local home appliances and goods store marketers to reach out to the new mover demography. Croke explains that home appliances and goods stores currently get to know about a potential homeowner months after they move. As a result, many concerned SMBs lose valuable business opportunities. Pre-mover Predictor can address this issue by proactively delivering hyperlocalized ‘pre-mover’ sales leads to clients. According to Croke, the current predictability rate of the Pre-mover Predictor is 90 percent. “With Pre-mover Predictor, we are expecting a huge growth in this area in the coming year as no similar product ever existed before in the marketplace,” underscores Croke. Apart from Pre-mover Predictor, LMSG will also focus on financial improvements and simultaneously expand its local footprint in the coming months. “We want to stay up to speed with the latest and greatest marketing technology,” says Croke. “And boosting small and medium businesses will always remain our prime focus in every new initiative we take,” concludes the president-CEO.