Philip Gale, Head of Sales - Brand Advertising, Europe, Michaek Balogun, Head of International & Performance Sales, Europe
Many businesses are unaware of how farreaching the consequences can be if they fail to keep up with the new rules of data privacy— and worse, if they don’t know the steps they must take to comply with them. Businesses are looking to InMobi, the world’s largest mobile advertising platform, to help them navigate this new landscape.
InMobi’s team of privacy and data experts has built a suite of tools that allow advertisers to comply with the general data protection regulation (GDPR). These tools give them access to data-driven insights and control how their data is used.
InMobi has witnessed and overcome many obstacles since its inception. This is why InMobi has experienced success like none other, expanding its wings from Asia- Pacific to North America and Europe, the Middle East and Africa. A global firm, InMobi works closely with its clients, helping them curate creative campaigns and drive the highest level of engagement.
However, the journey wasn’t easy for the mobile ad tech giant. “Many companies don’t understand the potential mobile channels can offer. For them, it’s just a small screen,” says Philip Gale, head of sales, brand advertising, Europe, InMobi. In an environment where consumers now spend more than four hours each day on their mobile phones, there is massive potential for advertisers to reach the right audiences, while achieving higher engagement and ROI for video, as opposed to other mediums.
Before all else, InMobi’s team sits with the client and has an in-depth conversation to understand their needs. After that, it builds a customized and unique ad solution to help the client achieve their marketing goals. InMobi also has a platform called InMobi Pulse for upper funnel work. Pulse delivers a “brand uplift study,” which gives clients tangible insights into how their users behave with their brand before and after the campaign.
Differentiating InMobi is its ability to provide an answer for every concern clients may have. “Whether it’s an awareness, consideration or performance campaign, we can help customers tackle any challenge in their path,” says Michael Balogun, head of sales, performance advertising, Europe, InMobi. “Most competitors have expertise in one or two fields, but InMobi’s capabilities span the whole spectrum of mobile advertising.”
InMobi also has a unique implementation strategy. Every time a marketing strategy is put into practice, InMobi ensures it doesn’t interfere with any user flow or internal technology the client uses. It provides seamless integration for maximum results if they use a particular demand-side platform (DSP).
Many companies don't understand the potential mobile channels can offer. For them, it’s just a small screen
InMobi takes immense pride in offering its clients roundthe- clock support. One of the benefits of having a global workforce is someone is always a call away to help a client in need. This also allows InMobi to keep its turnaround time to a bare minimum.
InMobi has a familial culture and strongly focuses on employee development. No wonder the average tenure at the company is between five and six years, which is on the high end of industry standards.
In the years to come, InMobi aspires to replicate its success in the corridors of Europe, where it has recently started operations. InMobi and its clients have achieved award-winning campaigns, and the ad tech company holds honors such as inclusion in Business Insider’s Hottest Ad Tech Companies list for two consecutive years, as well as AdExchanger’s 2022 Programmatic Power Players list.