Higher Logic : Intelligent Automated Marketing for Successful Businesses

Higher Logic has worked hard to build a platform that enables users to interact and communicate with their customers. It offers users harness the power of customer-to-customer engagement

Higher Logic defies the traditional approach of generically blasting emails to its community of users before a specific event, by using more advanced technology to group users based on various criteria. For example, when a membership renewal email gets blasted to its customers, conventional systems do not consider factors such as login time and usage. This way of functioning makes it difficult for companies to identify customers in danger of discontinuing their service. By building an online community of customers, Higher Logic can track the activities of the users and follow what the requirements of the customers are. By segmenting customers based upon their usage of service, the company can design targeted marketing campaigns to fulfill the customer’s needs and retain service to the same.

Higher Logic offers the option of creating custom and automated marketing campaigns as it provides Adobe’s creative tools. These are a reliable source of templates which helps those who are new to designing. Higher Logic also provides tracking, reporting, and analytical reports, elaborating on the insights and trends extracted from the marketing channels. These even include insights from various social media platforms which are integrated into Higher Logic’s platform. Further, Higher Logic’s automated marketing platform is directly integrated into the users’ CRM or AMS, building a two-way exchange of marketing data. Higher Logic is a complete solution to track and manage interactions along each stage of digital customer experience. Organizations all over the world use Higher Logic’s platform to bring people together, provide a home for communication, share ideas, answer questions, and stay connected. Everything Higher Logic tries to do is to drive their ultimate goal of helping their clients connect and engage with their members, customers, partners, and advocates.