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Higher Logic defies the traditional approach of generically blasting emails to its community of users before a specific event, by using more advanced technology to group users based on various criteria. For example, when a membership renewal email gets blasted to its customers, conventional systems do not consider factors such as login time and usage. This way of functioning makes it difficult for companies to identify customers in danger of discontinuing their service. By building an online community of customers, Higher Logic can track the activities of the users and follow what the requirements of the customers are. By segmenting customers based upon their usage of service, the company can design targeted marketing campaigns to fulfill the customer’s needs and retain service to the same.![]()
Higher Logic has worked hard to build a platform that enables users to interact and communicate with their customers. It offers users harness the power of customer-to-customer engagement
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Company
Higher Logic
Headquarters
Arlington, VA
Management
Kevin Boyce, CEO
Description
Higher Logic is an industry leader in cloud-based engagement platforms. The firm’s data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, they help track and manage interactions along each stage of the digital customer experience. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions, and stay connected