Hamma.digital: Simplifying HubSpot Implementation

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Ian Hammond, Managing Director, Emmanuel Cordoba,Lisa Lowe

Founded in 2016, Hamma. digital is a digital transformation and agile marketing agency that helps clients in advanced analytics and complex CRM implementations. The company was founded by Ian Hammond, who has worked in some of Australia’s largest digital transformation projects, such as Macquaire.com, Caltex.com. au, and OFX. This experience helped him realise the importance of connecting the creative with analytics—ultimately leading to the foundation of Hamma as a data and content agency. From their humble beginnings, the company has come a long way, and today is recognised as a leading HubSpot implementation and solutions provider. “HubSpot adoption often proves to be daunting for organisations, from a time- and cost-perspective. Businesses often fail to holistically understand the what, why, and how of the process,” adds Hammond, who is currently donning the role of the Managing Director and Founder at Hamma.

To this end, Hamma’s solution promises a feasible way forward. It enables clients to architect an implementation plan tailored to their unique business needs. In this context, Hammond mentions that businesses need to consider all the resources that they have, objectives they want to achieve and assign responsibilities rightly before a HubSpot adoption. “We first outline the key roles and ensure that clients have the right people in their team. Then, the focus shifts on aligning everyone on the same page. For this, we have developed processes using agile methodology”, mentions Hammond. The next step revolves around prototyping. “We are not software developers, but make sure that the prototypes follow proper workflows and sequences”, he says.

We first outline the key roles and ensure that clients have the right people in their team. Then, the focus shifts on aligning everyone on the same page. For this, we have developed processes using agile methodology

In a nutshell, Hamma brings everyone on the same page, designs the proper roadmap, and helps clients achieve success.

With such an innovative and comprehensive approach, Hamma has helped several clients over the years—from SMBs to enterprises. For example, the company helped a client in the financial space—Lygon—who was looking to launch a blockchain-related technology around bank guarantees. The client started in Australia but quickly moved to launch the product in Singapore and New Zealand. Using blockchain technology, they had effectively designed their product to help companies digitise the process of a guarantee or bond a range of industries to save an enormous amount of time and money. However, Lygon needed a helping hand to support them with HubSpot processes. Hamma went in and enabled them to harness the power of HubSpot and ensured the clients had the best experience. “We always take a collaborative approach while serving our clients and thoroughly understand what they actually want to achieve. For Lygon, we could quickly build an effortless experience for prospective customers to engage with the brand and the product that is tied into the HubSpot CRM instance, which accesses all available analytics and data sources,” says Hammond.

Driven by many such successes, Hamma is enjoying steady growth and aiming to continue to help companies implement HubSpot. As a team of doers and problem solvers—with a thirst for knowledge and a desire to dig a bit deeper—Hamma professionals passionately work to help clients reap the maximum benefits of HubSpot. “We work on a sprint basis with clients, help them achieve all their objectives, and build longterm relationships. We love what we do. Going forward, our goal is to enhance our capabilities to assist more clients,” Hammond concludes.

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Company
Hamma.digital

Headquarters
Melbourne, Vic

Management
Ian Hammond, Managing Director, Emmanuel Cordoba,Lisa Lowe

Description
Founded in 2016, Hamma.digital is a digital transformation and agile marketing agency that helps clients in advanced analytics and complex CRM implementations. The company was founded by Ian Hammond, who has worked in some of Australia’s largest digital transformation projects, such as Macquaire, Caltex.com.au, and OFX. This experience helped him realise the importance of connecting the creative with analytics—ultimately leading to the foundation of Hamma as a data and content agency. From their humble beginnings, the company has come a long way, and today is recognised as a leading HubSpot implementation and solutions provider.