Yieldify: Website personalisation simplified

E-commerce is on the rise and as the number of online orders skyrocket, companies have an increased need to meet customer’s high expectations of the websites developed. There is an increased need to build e commerce websites which cater to individual customers and suggest commodities more suited to their needs. Yieldify aims at creating websites that give customers a personalized feeling with their commitment to ‘excellent service.’ It creates e-commerce solutions for companies to make customer experience a smooth sail at every step.

Yieldify offers solutions to clients that vastly improve their efficiencies and productivities. It undertakes customer database growth with welcome pop-ups, exit-intent technology, embedded signup forms, and interactive content among several others. Clients’ customer databases have also been revamped through increasing the number of newsletter signups with successful capture campaigns led by Yieldify. The company has also ensured that 36% of users return to the website after submitting their email address to save their cart details which results in a reduction in cart abandonment rate.

Customer abandonment is also a major drawback that e-commerce companies face, for which Yieldify offers solutions. The major reasons that customers back out from going through with a transaction are that the checkout process is extremely long and confusing or there exists a cheaper alternative. Additionally, if a customer comes across an unexpected fee or shipping cost, they are more likely to abandon the transaction. Yieldify enables the company to track on-site behaviour and step in as soon as it identifies that a customer intends to leave the site. Yieldify encourages customers to buy a commodity by revealing product engagement. This is done by indicating to a customer how many times a product has been bought, or with countdown timers that notify customers of deadlines. This creates a feeling in the customer that they will miss out on experiences if they leave the website.

In addition, the organisation uses Behavioral Segmentation to assist companies in increasing conversion rates and accurately segment and target the consumer base.

This results in launching messages that would move the user towards a conversion. Delivering clarity with helpful suggestions reduces the struggle a customer has to face throughout their journey with the website.