What If Media Group
Performance-Based Marketing with Zero-Party Capture

Today, more and more businesses are prioritizing innovative approaches to marketing, such as first-party technology and data science, to acquire more customers and keep up with their increasingly dynamic needs. Organizations are tapping into the power of advanced technologies to adapt to upcoming realities like cookie deprecation and make real-time campaign changes to optimize marketing spend.

What If Media Group empowers marketers to navigate these new realities and unlock the next great wave of growth with its performance-based model, extensive zero-party, opt-in database, and powerful, proprietary AI platform, ARIA. By leveraging its ability to buy media on a large scale, What If provides advertisers with insights based on millions of consumer ad interactions each day. The massive zero-party opt-in database, consisting of demographic, behavioral, financial, and other information, is foundational to driving incredibly powerful experiences for consumers and results for businesses.

By ingesting infinite terabytes of this self-reported data, ARIA analyzes and creates unique customer profiles and finds audiences with similar attributes for intelligent targeting, creating tailored marketing experiences.

What If then capitalizes on its omnichannel approach to get the right information to the customer at the right time through the right channel to supercharge conversions. Engaging prospects at the top of the funnel, whether through the web, SMS, push notifications, or email, the company sets the stage for seamless acquisition of highly qualified and valuable new customers. Casting a wider net and directing the most lucrative offers to pre-qualified consumers through custom campaigns are the prime driving forces behind What If’s performance marketing success.

“Whether it is finding more targeted segments to show specific advertisement offers or determining different ways to scale by delivering more attractive emails or push notifications, we drive higher engagement through intelligence,” says Danny Regenstein, Chief Marketing Officer at What If Media Group.

While major demand-side platforms like Google or Facebook offer a self-serve approach, What If approaches each campaign with a personal touch. The team engages with a client to delve deeper into their objectives and challenges and deliver value through testing and making things work.

By bringing most of its solutions in-house, What If aims to be a one-stop shop for digital advertising, offering multiple avenues to explore. This comes with another benefit of equipping clients with the resources to adapt their campaigns quickly due to complete control of the media and platform. A campaign on day one will be totally different from the 30th or 60th day. What If’s platform provides clients the ability to ingest data on various factors that impact campaign performance and make real-time decisions to save significant marketing dollars.

Whether it is finding more targeted segments to show specific advertisement offers or determining different ways to scale by delivering more attractive emails or push notifications, we drive higher engagement through intelligence

Working in new economic realities, What If’s ability to inject all the new data points to drive ROI-positive customer acquisition at scale proves instrumental in driving clients to come back for more. One of What If’s clients from the property and casualty insurance space started working with the team a few years ago when the economics of acquiring new customers was completely different. With the omnichannel approach and customer retention as its strongest selling point, the What If team was able to continually fulfill all the volume and scaling needs the client had while staying within budget.

“As a result of our omnichannel presence, the client was able to leverage our consolidated platform to attract customers across a multitude of marketing channels. This created a far more effective process when comparing versus the alternative of spending time and money to deploy their resources across disparate platforms,” says Rob Schwartz, Chief Revenue Officer of What If Media Group.

By harnessing a powerful blend of extensive proprietary media assets, advanced technological innovation, and a customer-obsessed approach, What If has architected a new marketing paradigm that fuels competitive differentiation for marketers and empowers them to build loyal customer relationships.