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Veritone One: Best-in-Class Influencer Marketing Strategies

Sean King, Executive VicePresident, Veritone OneSean King, Executive VicePresident
Aligning brands with influencer content makes the ad look more like a referral than an actual ad placement and gives a certain level of credibility to the brand,” begins Sean King, Executive Vice President, Veritone One.

The effectiveness of influencer marketing lies in strategically utilizing the space influencers have systematically built with a keen and enthusiastic audience. To that end, brands need a highly compatible content creator who meets their objectives in marketing execution and drives customers home. This is where the experience and guidance of Veritone One—a full-service performance-based audio and influencer advertising agency—pays off.

Veritone One helps brands optimize their ad campaigns and make strategic choices in media buying, planning, and creative execution to achieve the best CPA and ROI for their business. This holistic approach involves choosing the right channels for messaging to the right person at the right time, developing a creative strategy to attract customers, at the same time, leveraging AI to measure and act on KPIs, with a focus on business outcomes.

Veritone One understands that each brand is unique; their performance media experts customize a plan for each client to deliver the best results. This is followed by designing a custom strategy, tracking metrics and monitoring performance in real-time to gain valuable insights to optimize and scale a client's campaign. Veritone One focuses on brand safety, and trackability to offer real-time visibility and transparency into everything—be it planning, execution, or measurement.

What equips Veritone One to holistically address clients’ advertising needs is its parent company’s—Veritone—proprietary operating system, aiWARE technology. It enables a brand to measure ad performance in unstructured and fragmented media landscapes like audio and influencer media. Using the technology tool, Veritone One bridges the gap pertaining to
planning, execution, and verification for a holistic end-to-end solution. The tool provides single sign-on access that gives clients access to their performance dashboards. It also ingests all the different streams of content/media like podcasting, shows, radio, television and builds intelligence around that content to provide context to the rich amount of data available—enabling searchability and discoverability.

Veritone One’s technology-driven, data-first approach is best demonstrated through their partnership with Native, an ingredient-conscious personal care company. Although Native was using digital platforms such as Facebook, Instagram, and Google, they wanted to widen their reach with new advertising channels. They were unsure of how to track and measure the outcome as podcast advertising did not offer the exact tracking metrics available with digital advertising.

With the combination of the right tools, expertise, data, and AI-powered technology, Veritone One was able to show the efficacy of podcast advertising and create a highly targeted ad campaign that continues to perform to date for Native. The Veritone One Performance Index (VPI) which analyzes decades of performance data along with Nielsen’s Podcast Buying Power Service (which links podcast listener behavior with demographics for brands to match up listening habits with retail behavior) to strategically target Native’s ideal customers on the podcasts. The successful client partnership has played a vital role in increasing podcast advertising investment by 15 percent while decreasing their cost per acquisition by nine percent.
  • Aligning brands with influencer content makes the ad look more like a referral than an actual ad placement and gives a certain level of credibility to the brand


It is no exaggeration that influencer marketing is going to be a key source for consuming content in the future. This marketing model will allow brands and creators to maintain continuity with respect to their brand and voice assets. The technology and services Veritone One offers, will prepare brands and creators to navigate these executions in futuristic digitally immersive environments like the Metaverse. “We are all set to help brands grow their bottom line in digitally immersive environments of the future,” concludes King.
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Top 10 Influencer Marketing Solutions Companies - 2022
Veritone One

Company
Veritone One

Headquarters
Costa Mesa, CA

Management
Sean King, Executive VicePresident and Jessica Robine, SVP, Operations

Description
Veritone One helps brands optimize their ad campaigns and make strategic choices in media buying, planning, and creative execution to achieve the best CPA and ROI for their business. This holistic approach involves choosing the right channels for messaging to the right person at the right time, developing a creative strategy to attract customers, at the same time, leveraging AI to measure and act on KPIs, with a focus on business outcomes.