Victoria Harrison, Director
When trying to attract influential Australian influencers to promote a new e-commerce business in 2013, the idea of Exposure Co. was born. Finding the correct influencers takes hours of manual crawling through social media, hoping to come across individuals who meet the criteria due to the lack of an useful search function. To make matters worse, several of the influencers who initially expressed interest turned out to be untrustworthy (or just downright dishonest).
The influencers that did deliver, however, produced incredible results, and the campaign as a whole was a big success in terms of brand awareness and, ultimately, sales. The Influencer marketing's potential had been demonstrated firsthand. Since then, The Exposure Co. has evolved into one of Australia's leading influencer marketing companies, with several successful influencer marketing campaigns for national and international businesses under its belt. The Exposure Co is a renowned influencer marketing agency. Digital marketing experts with holistic experience across influencer marketing, social strategy, creative creation, and project management make up the company's in-house team of Australian specialists.
The Exposure Co. brings companies and digital influencers together. The company helps brands establish relationships with their audience through influencers on Instagram, YouTube, TikTok, Facebook, blogs and more. The company's influencer network allows them access to Australia's most influential bloggers, vloggers, and social media influencers, as well as those in other countries. The company works with influencers across all major social media platforms and niches, utilizing specialized data tools to gain access to comprehensive follower insights such as gender split, age, geography, language, and other specialized matchmaking data.
The firm's always-on influencer campaigns ensure that a client's brand message is not only eaten, but also remembered by an audience. When a brand is consistently integrated into influencer material over time, the advocacy is genuine, and the brand becomes top of mind. Thunderclap campaigns, run by the company, are an effective approach to leverage influencers to generate hype for a campaign or product launch. It entails enlisting the help of a group of influencers to post at the same time. Influencer takeovers, giveaways, and brand collaborations are common posting techniques for this type of promotion.
This is what it means to think outside the box. The influencers (and the client's brand) are taken on an amazing journey by the company's experiential marketing. These are just for brands that are willing to take risks in their upcoming campaign. Consider offline events and influencer travels.
The company's brand ambassador campaigns enlist the help of clients' favorite influencers to serve as long-term brand ambassadors. As the strength of this collaborative partnership grows over the engagement, the client's brand story becomes entangled with the influencer’s, much like traditional celebrity endorsements.
When a brand is consistently integrated into influencer material over time, the advocacy is genuine, and the brand becomes top of mind
Expert content creators are hired by the company to create stunning visuals for clients' personal usage. Influencers chosen by the organization are experts at telling visually compelling stories that connect with their target audiences. Influencer marketing initiatives are similar to this; however the influencers do not post to their feed. The content will be used by the clients on their own channels.
Networking with bloggers and influencers to get social media mentions is a key component of the company's digital PR strategies. The Exposure creates and sends out customized invitations to relevant influencers in the network to experience business for free, similar to a typical PR campaign (or at a discounted rate). This one-of-a-kind service is a low-cost method to get started with influencer marketing or a terrific approach to augment continuing work.