Suzy Inc.
Empowering Businesses with Consumer Insights
Matt Britton, Founder, and CEOSuzy's innovative approach combines two core platforms - Crowdtap, a gamified application with over one million US consumers who answer questions on behalf of brands and earn rewards, and Suzy, a comprehensive market research software tool. These two platforms work in tandem to provide clients with the necessary insights to make well-informed decisions promptly.
As an end-to-end consumer insights platform, Suzy empowers businesses to make data-driven decisions by integrating quantitative, qualitative, and high-quality audiences into a single, connected research cloud. Suzy's advanced technology and robust analytics enable organizations to optimize their strategies when testing product concepts, validating marketing campaigns, or understanding consumer preferences. Its user-friendly interface provides businesses with seamless access to valuable consumer insights, ultimately enabling them to stay ahead of the competition and excel in their respective industries.
“Due to its comprehensive market research, Suzy's consumer insights platform enables businesses of all sizes to reach out directly to consumers,” says Matt Britton, founder and CEO of Suzy.
Unlike traditional research methodology, Suzy’s market research tools establish a real-time connection between executives and customers, eliminating the need for market research agents.
Furthermore, it enables firms to reach the base of the pyramid and obtain uncontaminated information about the current market scenario, which would otherwise be unavailable when analyzing the market from the confines of boardrooms.
Suzy offers an extensive product suite that includes Insights, Live, and Audiences. ‘Insights’ streamlines market research using basic and advanced digital tools. ‘Live’ incorporates live research methodologies such as one-on-one interviews, focus groups, and in-home product testing. ‘Audiences’ is a first-party network of verified consumers that allows businesses to target and retarget an already-established customer cohort for market research and business expansion. Among the many used cases of the product package are customer profiling, positioning strategy development, market research tracking, and UX design.
Over the years, Suzy has supported multiple enterprises in various sectors, including consumer packaged goods (CPG), food and beverage, media, retail, and technology. One of its clients in the CPG business created a Super Bowl commercial, but there was a significant cultural shift between the time it was created and when it would run. The change caused the client to reconsider the content of the commercial and evaluate whether it would still resonate with its target audience. Suzy helped them regain confidence in their creation by accomplishing timely market research. With Suzy’s unwavering support and prompt intervention, the client could get the confidence to proceed with the commercial they would have otherwise shied away from.
With its comprehensive market research, Suzy's consumer insights platform enables businesses of all sizes to reach out directly to consumers
At its core, Suzy is a winning combination of professionals with advertising and marketing expertise and a team of market research specialists, making it invaluable for its clients in successful decision-making. With a genuine commitment to consumer insights, it aims to continue cultivating confidence in clients through its services and assist them to thrive globally.
Suzy Inc. News
Suzy Elevates Qualitative Offering and Advances Market Research to New Levels With AI and Advanced Learning
Suzys "The Speed of Culture" Podcast and ADWEEK Renew Partnership Through 2026; Celebrating Milestone 100th Episode
"ADWEEK is thrilled to renew our partnership with consumer insights platform Suzy and its podcast, The Speed of Culture, for two more years. Since The Speed of Culture published its first episode with the ADWEEK Podcast Network, host Matt Britton and his guests have provided our audience with key insights into evolving consumer trends and why they matter. Together with Suzy, we’re excited to further develop the podcast and grow its audience," said ADWEEK Chief Content Officer Zoe Ruderman.
The Speed of Culture podcast, hosted by Matt Britton, Suzy’s CEO, has quickly become a must-listen for those keen to understand the rapidly changing landscape of consumer behavior. Britton brings together thought leaders, industry experts, and innovators to dive deep into the trends shaping our world and how brands can navigate these changes to stay ahead. Some of the past guests have included William White, CMO of Walmart Kory Marchisotto, CMO, e.l.f. Beauty Tariq Hassan, CMO, McDonald’s, Shachar Scott, Vice President, Marketing, Meta Reality Labs and Frank Cooper III, CMO, Visa.
Reflecting on the partnership, Matt Britton shared his enthusiasm: "The collaboration between Suzy and ADWEEK on The Speed of Culture podcast has been an incredible journey. We just launched our 100th episode and are thrilled about our continued relationship and the opportunity it brings to highlight the movers and shakers across industries. The insights we uncover with our guests not only shed light on current trends but also pave the way for future innovations in the marketing industry as a whole. We’re excited to keep delivering content that our listeners can’t get anywhere else, helping brands tap into the speed of culture."
The renewed partnership promises to elevate The Speed of Culture to new heights with more engaging content, dynamic discussions, and invaluable insights into consumer trends that matter to marketers, brands, and anyone intrigued by the intersection of culture and commerce.
Stay tuned to The Speed of Culture on the ADWEEK Podcast Network for the latest episodes and join us in exploring the trends that are shaping our world.
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Company
Suzy Inc.
Management
Matt Britton, Founder, and CEO
Description
Suzy is a consumer insights platform that enables businesses to make data-driven decisions. It combines quant, qual, and high-quality audiences into one integrated research cloud. Due to its user-friendly interface and strong analytics, it is simple for businesses of all sizes to acquire and capitalize on valuable customer data.
Fueled by AI, Suzy's Qual Analysis enables enterprise brands to expedite their qualitative analysis, providing swift insights through transcript summaries. Suzy firmly believes that market researchers are the experts, and AI-powered Qual Analysis serves as a tool to assist them in performing their job more effectively and efficiently than ever before.
With Suzy's AI-powered Qual Analysis, enterprise brands can:
1. Obtain valuable insights through transcript and project summaries, encompassing key learnings, themes, and action items.
2. Substantiate findings with supporting quotes, timestamped for easy reference.
3. Save time and effort by filtering summaries by cohorts, enabling brands to focus on the specific data points crucial to their research.
The Qual Analysis feature adheres to stringent legal considerations as Suzy prioritizes data privacy and control for all users. Nearly 30 enterprise brands are currently participating in the early access program, with new brands continuously joining.
Additionally, Suzy is bolstering its educational content by offering its first certified course on qualitative research in partnership with MRII. This qual course covers the fundamentals of qualitative research, encompassing different methodologies and the qualitative research process. Alongside the MRII-certified course, Suzy will launch five more courses, including Intro to Market Research, Developing Qual Discussion Guides, Quantitative Research, and Writing Quant Surveys. These initiatives underline Suzy's commitment to equipping market researchers with valuable knowledge and skills.
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“We’re taking qualitative research to the next level,” said Katie Gross, Chief Customer Officer. “Now, enterprise brands can find the ‘why’ behind the ‘what’ faster and with more granularity than ever thanks to Suzy’s AI-powered Qual Analysis. Additionally, our new certified course, in partnership with MRII, empowers teams to truly understand how qualitative research works.”
With integrated quant, qual, and high-quality audiences in a single connected research cloud, Suzy’s qualitative offering enables researchers to uncover the underlying motivations behind quantitative data. Suzy provides various options, including video open ends, one-on-one interviews, remote focus groups, and in-home usage testing. Live responses are generated rapidly, ranging from just a few hours for asynchronous input to less than 72 hours for live interviews. With the introduction of AI-powered qualitative analysis, today’s enterprise brands can now analyze qualitative data at an accelerated pace. Furthermore, Suzy Academy offers training courses to enhance qualitative and quantitative research skills for every member of the enterprise team.