Sushi Top Marketing
Revampingthe Marketing Paradigm with Token-Graph Marketing

The modern marketing landscape is characterized by two paradigms— interest and social graphs. However, these marketing models are increasingly under scrutiny due to concerns over user privacy as they rely heavily on tracking cookies and digital markers that monitor online user behavior. Tech-savvy users, who prioritize privacy, are showing a declining acceptance of these models, and stringent data privacy laws like the General Data Protection Regulation (GDPR), are adding to this downward trend.

SUSHI TOP MARKETING is bringing a fresh marketing paradigm to reshape this narrative.

Specializing in non-fungible token (NFT) planning and distribution, the company is on a mission to make corporate NFT marketing the next big evolution toward a more equitable and fair marketing approach. Breaking away from the interest and social graph marketing models, it paves the way for a more efficient alternative via an innovative method known as Token-Graph Marketing.

Creating Exclusive and Engaging Experiences for NFT Holders

Token-Graph Marketing targets people based on their digital ownership, as opposed to online activities or social interactions. This approach focuses on the NFTs individuals hold, which are visible to the public on the blockchain. Despite its transparency, the blockchain does not disclose personal information and enables people to have control over data and identity while offering insights into their interests and personality. This allows for more precise, interest-driven marketing without invading personal privacy.

Companies can use this information to send specific and relevant NFTs to potential customers, effectively promoting their products and services and creating meaningful interactions. For example, a crypto wallet that holds many basketball-related NFTs likely belongs to a basketball enthusiast. A sports merchandise retailer or game developer can leverage this to engage the individual with a new basketball-themed NFT, like an exclusive virtual Air Jordan shoe or a rare basketball game character. This method aligns marketing efforts with the preferences of potential customers, fostering a stronger connection between brands and their target audience without compromising privacy.

“Token-Graph Marketing is also a great way to enable communitybuilding promotions,” says Daisuke Tokunaga, founder and CEO of SUSHI TOP MARKETING.

This is made possible through token gating, a marketing strategy that creates an exclusive space by limiting access to specific content or platforms to holders of certain NFTs. It is akin to a VIP card or unique subscription offering premium content, access to virtual or real events, pre-purchase rights to select items, or community platforms. Token gating allows businesses to curate engaging experiences for their most loyal customers. At the same time, it can incentivize potential customers to become token holders, boosting the brand’s overall engagement and community growth.

Making NFT Marketing More Accessible

SUSHI TOP MARKETING is committed to addressing a significant hurdle in the broader adoption of NFT marketing, especially in regions with limited blockchain exposure, like Japan. With about one percent of people owning crypto wallets, the efficiency of NFT marketing is inhibited there. A way around this limitation is offered by a novel distribution service called NFT Shot, which circumvents the need for a crypto wallet or account and democratizes the distribution and reception of NFTs, allowing anyone to participate. This proprietary browser wallet technology ensures anyone with a smartphone can easily receive NFTs, by scanning a QR code. Those who already have a digital wallet are prompted to enter their wallet address. For those who don’t, the browser wallet technology automatically generates a temporary wallet within the browser. This makes it convenient for individuals new to NFTs. With NFT Shot and the browser wallet technology, users are not locked into the temporary wallet. They can migrate their acquired NFTs once they have a personal wallet, like MetaMask.

The flexibility of our platform allows users to take full control of their NFT assets in the long run while benefiting from a hassle-free user experience

“The flexibility of our platform allows users to take full control of their NFT assets in the long run while benefiting from a hassle-free user experience,” says Tokunaga.

Simplifying interactions between people and NFTs, the innovative platform magnifies the usability of NFT as a marketing tool. By enabling easy NFT reception, SUSHI TOP MARKETING is broadening the scope and effectiveness of NFT marketing for enterprises. It also provides a post-issuance analysis through an intuitive dashboard, offering valuable information like the number of NFTs issued and recipient wallet addresses. This helps companies monitor and measure the performance and impact of their marketing campaigns and gain insights into their target audience.

Turning Everyday Transactions into Investment Opportunities

Token-Graph Marketing is a distinctive way to not only promote products and services but cultivate new interactions and engagement possibilities. In the past few years, SUSHI TOP MARKETING has assisted numerous Japanese enterprises to engage with their customers using NFTs. The underlying idea is that when individuals opt to receive an NFT, it establishes a clear and consensual relationship between the marketer and the customer, making the process more equitable.

Consider a coffee shop that wants to broaden its customer base to include younger generations. By associating their coffee with a blockchain item—for instance, an NFT of a popular game character—they can attract the interest of the gaming community, which is primarily younger people.

Imagine buying a cup of coffee for a couple of dollars that comes with an NFT card. While the coffee provides a onetime experience, the NFT card is a long-lasting digital asset that could potentially be resold for $2 or $3. This transforms a simple purchase into an investment opportunity, illustrating the immense potential of NFT marketing.

Diverse NFT Distribution for a Wider Audience Reach

SUSHI TOP MARKETING has showcased its expertise in NFT distribution through a variety of methods and media, including QR codes in newspapers and audio promotions in TV programs.

As of January 2023, NFTs distributed by the company have found their way to more than 50,000 wallet addresses.

In one instance, a QR code was integrated into an advertisement in Japan’s leading business newspaper, Nikkei. This helped them overcome the conventional challenge of quantifying the reach and engagement of print ads. The number of NFT claims made via the QR code provided a measurable metric of the ad’s impact.

Another example was the collaboration with Tokyu Railway, Japan’s largest private railway company. To commemorate the opening of a new station, SUSHI TOP MARKETING helped initiate an NFT marketing campaign. Different types of NFTs were distributed at the station, while some were promoted on social media platforms like Twitter (X) and Instagram. These NFTs gave holders access to exclusive 3D animations of trains and videos about the opening ceremony.

Visualizing Customer Loyalty

One of the key merits of NFT marketing is it provides a visual representation of customer loyalty, enabling companies to gain a better understanding of their customers. Defining a loyal customer can be tricky, as it often requires the aggregation and analysis of diverse data like newsletter engagement, purchase history, and event attendance. This process can be cumbersome to execute efficiently with traditional database systems.

With NFTs, visualizing customer loyalty becomes significantly easier. Each NFT can embed metadata accessible only to the issuer. For instance, this embedded data can represent a customer’s actions, like reading a newsletter, attending an event, or making purchases. Businesses can quantify customer loyalty without breaching privacy since no personal data is accessed.

Real-Time NFT Monitoring with SaaS

SUSHI TOP MARKETING recently announced the launch of its SaaS product, Token-Graph Marketer (TGM), through which companies can effortlessly engage in NFT marketing and create distinct, immutable links. It goes beyond supplying NFTs, equipping businesses with the necessary tools to establish a solid digital presence in the blockchain domain.

This software also empowers businesses to monitor their NFTs in real time. Consider an advertisement in a Japanese newspaper featuring a QR code. Users scanning the code receive an NFT facilitated by SUSHI TOP MARKETING’s software. This tracking feature enables companies to measure the efficiency and activities of their NFTs as they occur.

With these innovative marketing solutions, SUSHI TOP MARKETING inspires businesses to rethink their approach and embrace the future of marketing with NFTs. Whether through Token-Graph Marketing or various ways of NFT distribution methods, it demonstrates how the intersection of blockchain technology and marketing can have a profound impact, transforming the industry one NFT at a time.