Ajay Gupta, CEO and Founder
Although today’s marketers can reach customers through a wide range of digital channels, the good old email, as a marketing tool, has not lost its charm. When done right, email can easily be one of the most effective marketing mediums, even among younger customers. However, brands and companies fail to unleash the true power of email marketing. They generally deploy the spray and pray approach, sending plentiful emails to almost everybody and just hoping to draw the recipients’ attention. This eventually leads to a large number of emails reaching the wrong audience or the right audience at the wrong time. And such emails end up being ignored, deleted, or marked as spam which shuts down any possibility of email correspondence with a target customer. Companies must leverage data that can fuel these marketing efforts and better understand the target space and identify prospective customers to turn the tables. Unfortunately, getting access to the required data and utilizing it appropriately to ensure that the emails reach the right inboxes isn’t a walk in the park.
By building identity marketing solutions across all digital channels, including email, Stirista helps clients find their right audience with high precision and gain a high ROI through their email marketing campaigns. “We help companies utilize data-driven email marketing and micro-target audiences with high deliverability and performance in massive quantities of emails,” says Ajay Gupta, the CEO and Founder of Stirista.
Carving a Niche with Identity Marketing Solutions
Gupta has served as CEO of Stirista since founding the company in 2010 at the age of 26. He has overseen the data-driven marketing services company’s rapid year-to-year financial growth without accepting external funding as it has progressed from two employees working out of an apartment to a 41-person team spanning three continents. “I grew up in a very small city in India.
Up until I was twelve, I didn’t have a phone line at home. As a result, I have always been fascinated by how modern technology can help find information and connect better and more efficiently than in the years past,” he mentions. As a teenager, Gupta’s first venture upon moving to the US was a pro-wrestling newsletter that at one point had 50,000 subscribers. He founded Stirista shortly after graduate school on a line of credit to help clients reach prospects more efficiently. “We started off in a San Francisco apartment in 2009 with the goal of being more than another data company and have become one of the world’s leading data providers,” informs Gupta.
Today, Stirista offers identity marketing solutions with a comprehensive suite of email services to assist clients in identifying prospective customers, optimizing the emails sent, and enhancing customer acquisition. “They don’t always want to know, or even need to know the intricacies of tying ID or devices to data and audiences.
We help companies utilize data-driven email marketing and micro-target audiences with high deliverability and performance in massive quantities of emails
They’re looking to get more ROI and meaningful and attributable results to their campaigns and we deliver the tools, targets, and solutions for them to do that. We strive to give clients the simplicity they need, whether that’s fast data onboarding or going from data to email campaigns rapidly,” states Gupta. As a result, Stirista has successfully achieved email deliverability rates much higher than the industry average with high open and response rates. In addition, the company also specializes in B2B and B2C segmentation and display advertising. “We have gone beyond offline data and empowered clients with the ability to execute display and email campaigns with our data, making us a world-class digital agency,” says Gupta.
Delivering a Comprehensive Suite of Services
At the core of Stirista’s efficacy are the holistic, real-time databases they hold with more than 150 million records and a robust segmentation software that helps offer verified business email lists and delineate the target audience with precision. Their data is triple-verified, which ensures unbeaten accuracy allowing clients to send emails that deliver high ROI.
Stirista’s offers unmatched ‘email append’ services that significantly benefit clients to find the missing business emails of specific customers. If a client has the name, contact number, or other prospect information, the company can help find the missing email information and rectify outdated email addresses. Stirista micro targets particular aspects of the clients’ CRM to identify the ideal customers for them. Next, the company focuses on client onboarding, such that the data is ready for marketing alongside various programmatic channels and email marketing.
“Where we come in is helping them better understand their target space and send out more emails to those customers that are likely to convert versus trying to reach out to everybody,” says Gupta. Interestingly, Stirista can also help companies use emails for custom audience segmentation on multiple social media platforms for a successful multi-channel marketing outreach. “Our email, data, sales, product, and marketing teams work in lock step together to identify marketplace needs and continue to innovate. We are the only data platform with the ability to execute email, CTV, and programmatic campaigns from the same dashboard,” says Gupta.
Further, Stirista offers well-built email verification and hygiene services that clients can use to cleanse their email campaign data. Clients often have customer databases that haven’t been emailed in a long while and have decayed. To this end, Stirista filters out the inaccurate data, revise appropriate lists, and reactivates lists in case of lapsed customers.
We are the only data platform to execute email, CTV, and programmatic campaigns from the same dashboard
Besides, the company enables clients to purchase email lists that offer multiple benefits like compliance with the CAN-SPAM act, unlimited data targeting points, guaranteed deliverability, telephone data availability, and many more.With their email creative and deployment service, Stirista creates emails that promise the desired conversions. Stirista’s also offers A/B testing, campaign analytics, and reports and tracks email clicks and opens.
Helping Clients Chart a Robust Email Marketing Strategy
Stirista prioritizes the back-end infrastructure to assist its clients in finding the correct IP clusters for sending out many emails in one go. The company’s technologies aid in detecting problematic emails and ensure filtering the right audiences that are more likely to respond. “We could email 10 million records as one goal without getting blocked or getting spam trap listings,” adds Gupta. Serving multiple clients across industries, including fitness chains, telecom, retail-based franchise systems, and many more, Stirista has been fulfilling its mission to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts.
What differentiates Stirista is that it is backed by a solid and multifaceted team that includes committed developers for designing apps and solutions. Besides, their employees are skilled in both technology and marketing and campaign executions. Stirista also has the client service wing that deals primarily with client communication, client satisfaction, answering basic questions, and so on. “Then we have a separate marketing/creative team that helps companies that need assistance with HTML or design touch-ups,” adds Gupta.
An Eye on the Future
The pandemic has imprinted some permanent impact in the digital world. This is where the crisis has turned into opportunities for Stirista as they have witnessed a rise in online messaging and emails among businesses. They grew about 40 percent in the last year with the upscaled demand for email marketing. As this continues, Stirista, with its unmatched marketing capabilities, is expected to power all the campaigns and assist companies in positioning themselves suitably in the respective industries.
While Stirista stays on top of all emerging channels to provide good counsel to its clients, email will always be a core component of its offering. “It’s an often underappreciated and wildly successful channel. Aside from continued innovation in email, the introduction of our B2B division and our ID Graph, CTV has been an exponentially growing part of our offering, but data and email will always be at the center,” concludes Gupta.