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Speedeon Data: Democratizing Data for Targeted Marketing

Gerard Daher, CEO, Speedeon DataGerard Daher, CEO
Today’s market operates at breakneck speed, with variations of similar products flying on and off display shelves faster than a blink. Consumers are plagued by the freedom of choice and hesitate to make a purchase decision, creating opportunities for organizations to reach out and tip the scales in their favor. Finding these pockets of opportunity requires first and third-party consumer data, but many organizations are unsure where to obtain it or how to integrate it into their collective.

Speedeon, a provider of cost efficient and real-time omnichannel data aggregation and campaign building, tackles these problems with its single-platform solution, AudienceMaker. It groups and visualizes consumer, business, mover, and life-event data sets for its clients to support customer acquisition and retention, giving them valuable information on their potential customers in the U.S. Its services include an in-house data sciences team and an agency services team that uses the data to formulate optimal solutions based on their business challenges.

“Instead of approaching different vendors for data licensing, data enrichment, identity resolution, business intelligence, and data visualization, clients can utilize our all in-one tool,” says Gerard Daher, CEO of Speedeon.

Speedeon aims to change the industry and democratize data by giving organizations real-time consumer insights without heavy investment. Speedeon’s most promising tool is its 2022-launched AudienceMaker, which improves marketing ROI and reduces omnichannel spending by streamlining workflow.
This easy-to-use, intuitive platform uses multiple first-party data assets to provide custom visual analytics on potential customers and help formulate cross-channel marketing strategies. Requiring no tech experience to operate, it eliminates the need for a specialized, cost-heavy teams that further position it as a valuable asset to marketers.

“We’re giving clients a platform that automates and integrates into their ecosystem without a lot of heavy upfront costs while giving them more speed to insights, data visualizations, and speed to activation,” adds Anthony Pauley, chief revenue officer of Speedeon.

Another tool in Speedeon’s portfolio is DATAWATCH, which uses CRM data from organizations to alert clients on life event and intent-related triggers. AudienceMaker leverages this data to build campaigns within minutes, giving a significant advantage for marketers to stay one step ahead of the competition.
  • Instead of having to go to different vendors for data licensing, data enrichment, identity resolution, business visual, business intelligence, and data visualization, they can utilize our all-in-one too


Speedeon’s white glove services netted it stellar reviews after servicing one of the top insurance providers in the U.S. Its client identified roughly 28 percent of their policyholders who were experiencing a major life event and targeted them, upselling almost 1700 new policies and retaining a couple of thousand customers in six months. Insurance retail is just one of the industries Speedeon’s clients operate in, along with home furnishings, satellite, and entertainment. It sees higher success in industries where life events hold more value.

Building off of similar successes, Speedeon aims to become a household name. In today’s highly competitive market, Speedeon continues to provide its services to multiple large blue-chip clients, attesting to the uniqueness of its data sets and the success of its campaigns.
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Top 10 Channel Marketing Solutions Companies 2022
Speedeon Data

Company
Speedeon Data

Headquarters
Cleveland, OH

Management
Gerard Daher, CEO

Description
Speedeon is a provider of cost-efficient and real-time omnichannel data aggregation and campaign building. It groups and visualizes data sets for its clients to support customer acquisition and retention, giving them valuable information on their potential customers in the U.S. are, in addition to building, executing, and monitoring marketing campaigns from scratch.