Speedeon Data
360-Degree Audience View for Marketers

Direct mail may seem old-fashioned in today's digital world, but it holds surprising power. Studies show that 50 percent of consumers find physical mail more personal than brand emails, and 62 percent have been prompted to take action after receiving direct mail. The key to success lies in targeting the right audience with the right offer at the right time.

Marketers often rely on their intuition and data analysis to identify potential customers. However, this guesswork approach lacks precision. Imagine the efficiency gained from a tool that can precisely pinpoint ideal customers.

Enter AudienceMaker—a consumer intelligence platform developed by Speedeon Data, a leader in direct marketing and data services. AudienceMaker harnesses data on over 200 million consumers, 110 million households, and 30 million businesses. AudienceMaker offers an unparalleled advantage with over 30 diverse third-party data sets, encompassing a wide range of categories such as econometric, psychographic, demographic, intent, and life event data. This extensive collection allows you to gain comprehensive insights into your audience from multiple angles, making it easier to create highly targeted and effective marketing campaigns ready for distribution in as little as two hours. This can be achieved without requiring data science expertise or involving ETL or IT specialists. The integration of such a vast array of data within a single platform is truly unique, providing you with a powerful tool to better understand and engage your customers and provide insights into their needs and buying behaviors. With AudienceMaker, you can seamlessly access and leverage this wealth of information to drive your marketing strategy and achieve your business goals.

“Whether for email, direct mail, or digital formats, a marketer can independently and efficiently create personalized offers at an unprecedented pace with Speedeon’s data and the AudienceMaker platform,” says Gerard Daher, CEO of Speedeon Data.

Daher has over 20 years of experience providing innovative direct marketing solutions to the finance, retail, and telecommunications industries. His expertise in strategic development, marketing, business operations, and data technologies has enabled him to generate successful results for leading domestic and international organizations.

He is well-known for his business acumen in identifying and optimizing revenue-generating strategies that align with a company’s value proposition. Consequently, his knowledge has helped him develop a game-changing solution for marketers. As a result, AudienceMaker can now be used by businesses of all sizes.

A self-service platform for senior and junior marketers alike, AudienceMaker comes with a reservoir of data collected over 16 years. It offers advanced visualization capabilities, enabling users to instantly generate lookalike models of their target audience and gain valuable insights from their first-party and third-party data. Its ability to provide access to 900 attributes of first-party data helps marketers immediately understand customer profiles and determine when and where to reach these audiences. This allows them to make informed decisions directly from their desks, eliminating the need to consult with other business analysts.

Senior marketers can acquire comprehensive insights about their customers within seconds, while junior marketers can assemble prospective audiences that resemble their existing clients within minutes. The platform has also been instrumental in the growth of many businesses Speedeon Data has partnered with, including leading banks, retailers, cable companies, and newspapers.

AudienceMaker's high success rate stems from Speedeon Data's core principles: responsiveness, care, resilience, and innovation. These values guide every aspect of the company, ensuring both internal and external success. Speedeon Data strives to surpass client expectations by prioritizing prompt communication and swift action. They take ownership when challenges arise and proactively seek solutions to resolve them.

This focus on care extends beyond clients. Speedeon Data values the community it serves as much as its growth and team members. This ethos fosters a supportive and nurturing environment for all, making them feel highly valued. Their resourcefulness, tenacity, and resilience, coupled with the company’s time-tested practices and cutting-edge innovations, further equip them to tackle challenges head-on and continuously improve. In a world where change is constant, Speedeon Data’s visionary approach and innovative solutions are redefining what’s possible in customer acquisition and lead generation.