Simone Luciani, Founder and CEO
The advent of digitalisation has revolutionised the world of marketing, enabling business organisations to gather crucial consumer insights from large data pools and enhance their marketing campaigns. However, amidst the buzz of AI, automation, and the cloud, it is not uncommon for organisations to lose sight of the ‘human’ aspect. In the end, no matter how robust or personalised a marketing campaign is, consumers will connect with the ad content only when they can relate to it, and it aligns with their ideals and ethics. To achieve this, organisations need to strike the right balance between emerging technology and humanisation in their marketing operations—exactly the capability offered by RichClicks.
On a path of revolutionising the marketing sector, the firm is helping brands humanise their connection with consumers, while respecting both their needs. RichClicks’ clients are focused on the ‘greater good’ of the consumers rather than just their bottom lines. “This foundational idea of our firm, which was once turned down as ill-advised, has now inspired countless innovative digital marketing strategies and spurred a new revolution in the industry,” says Simone Luciani, founder and CEO of RichClicks.
The company’s portfolio of marketing services, each imbued with ethics at its core, ranging from digital marketing and e-commerce to digital advertising and brand identity. Although the consultants at RichClicks leverage the latest technological tools for data analysis, reporting, and monitoring, they ensure to balance it with the right amount of human touch into the campaigns rather than depending wholly on the technology.
RichClicks adopts a multichannel strategy to achieve the same, given its nature as a full-service digital marketing agency. Each step of their approach is integrated with different web analytics tools, both proprietary and non-proprietary, to facilitate the strategic process, also involving their technology partners. More importantly, behind the success of any of their digital marketing endeavour, RichClicks’ forte lies in thinking, learning, planning, searching, and finding solutions without artificial shortcuts. “Let the machines be just instruments and let the human side be still at the core of all the marketing efforts,” states Luciani.
While some might consider the human-first to be a weakness in a digitally-driven world, for RichClicks, it turns out to be their biggest strength to be ahead of the technology trend curve. For instance, Luciani highlights, “We are trying to introduce new ad-building skills that continue to operate in the forthcoming cookie-free environment.”
RichClicks has already started to shape their next-gen of marketing services by testing new types of campaigns using different aspects of creativity to understand the consumer expectations and deliver engaging campaigns accordingly. The company is also investing in CRM consulting, to make sure their clients are more aware of the importance of CRM and how it can help them achieve their online goals. RichClicks’ fast track to such new innovations and trends, however, are made possible because of their SEO-expert consultants, who always keep themselves updated to keep up with the times and foresee possible changes in an ever-changing digital landscape.
To best explain how these capabilities help RichClicks’s clients, Luciani shares two instances where RichClicks helped its clients move ahead of its competitors. On one occasion, a natural sports nutrition startup, 33Fuel, wanted to partner with RichClicks to help them become independent in terms of website and marketing campaign setups and tracking. During the engagement, RichClicks began by auditing every digital tool used by 33Fuel and advised on the best structure and best practices. And on another occasion, RichClicks leveraged its proven ability to support Alperia—an all-around energy service provider. The ultimate goal of Alperia was to get more leads and contracts. In this regard, RichClicks created a bespoke strategy for them, mainly involving Google search, display, video, and discovery campaigns. While the campaigns helped to generate better leads, in the long run, RichClicks also helped Alperia in digitalising their historically-structured company.
On a path of revolutionising the marketing sector, the firm is helping brands humanise their connection with consumers, while respecting both their needs.
These are but two among the many success stories that RichClicks has penned over the years. Owing to its accomplishments, the company was recently selected by Google as one of the leading international agencies for the quality of service and marketing expertise it offers in its global marketplace. Equally impressive, RichClicks has also founded Digital Alliance Int. (DALL), an international collaboration with eight other European agencies to embrace the digital evolution centred on the ‘human’ side of marketing.
Moving ahead, RichClicks is gearing towards the cookie-less environment to understand the customer lifetime value and the cost leading in marketing. With the ongoing COVID-19 situation, the company has expanded their office work remotely, giving them the operational freedom and ability to help companies in different parts of the world. In the coming months, the company will also be launching a podcast called “Unmute the Voice of Digital,” which will shed light on the fast-changing trends in digital marketing. “Our aim is to help organisations evolve continuously in their marketing practices with the right blend of technology, ethics, and humanisation,” concludes Luciani, reiterating his company’s belief system.