Pureinfluencer
Redefining Auto Retail Marketing with AI-powered Solutions

Converting website visits into lucrative leads is vital for businesses looking to increase revenue and expand their customer base. However, despite the efforts put in place, factors like the lack of understanding of online shopper behavior, customer preferences and poor website design strategies constrain website visitor to lead conversion. Coupled with the current internet landscape oversaturated by non-human traffic (bots), companies need an analytical approach to efficiently segregate genuine customers from the ever-growing volumes of non-human traffic.

This becomes even more pronounced in industries like automotive retail, where high-value, big-ticket purchases are the norm. Dealers today are tasked with acquiring high-close-rate leads and improving digital customer engagement.

“It’s easy to say that automotive dealers that embrace innovative cost-effective lead conversion technologies will stay ahead of the curve. Equipped with accurate insights into their visitor base, they can effectively reconfigure marketing tactics against economic pressures, competitive pressures as well as the impending electrification wave and the proliferation of EVs,” says Ron Morrison, CEO of Pureinfluencer.

A conversion-focused technology company, Pureinfluencer specializes in helping organizations navigate this evolving landscape of lead conversion. The company is proficient in providing first-party leads to automotive dealers, solar installers, and marketing agencies by influencing more website visitors to choose the businesses. A robust brand and engagement technology drives its excellence in this niche.

At its core, Pureinfluencer’s technology holds the capability to pinpoint bots with precision that’s rooted in it’s DNA of providing sophisticated fraud detection systems to financial institutions. This helps distinguish between human and nonhuman traffic, providing unparalleled authenticity and trustworthiness to the leads. Pureinfluencer’s technology also delivers insights into visitor behaviors while augmenting marketing efforts that provide tangible results to clients. Improved lead conversion rates, highly personalized real-time engagement, and reduced marketing spending collectively form the pillars of Pureinfluencer excellence.

These advantages are carefully rendered through its three purpose-built technology platforms: myOffer, myTraffic, and SmartSpend.

Unmasking the Conversion Conundrum
Pureinfluencer has developed its flagship platform, myOffer, to transform the way dealerships approach lead conversion and ensure the maximum number of 1st party quality leads flow into their CRM tools. The platform is powered by machine learning and uses inferential logic to first identify and remove bots. The focus is then shifted to understanding how human visitors interact with dealerships’ websites. Its ability to target the top 10-12 percent of website visitors based on over 240 engagement variables allows for picking out only highly engaged users within the existing website traffic.

The platform’s expertise goes beyond just acquiring highquality 1st party leads; it has built-in conversion tools that help convert prospects into customers. Dealers can make dynamic incentive offers to high-quality leads based on behavioral, inventory, source, or demographics, ensuring a personalized approach that maximizes the potential for successful lead conversions. The built-in conversion tools give clients complete customization control, from discount amounts to the colors and images displayed, empowering them to deliver lucrative offers that mutually benefit dealerships and visitors. Built to integrate with any CRM, website platform, customer data platforms (CDPs), and reporting tools, its platform allows clients to keep tabs on all their discount offers.

“Our platform stands out with an impressive conversion rate increase of 30 percent more 1st party leads in the automotive retail sector, where achieving two percent lead conversion is the norm. This means that more website traffic is successfully transformed into valuable first-party leads,” says Morrison.

Market Attribution Dynamics Simplified

Beyond lead conversion, Pureinfluencer’s excellence in consistently delivering high close rates is unrivaled in the industry. Its market attribution platform, myTraffic, allows the company to deliver leads that have an industry leading 18 percent average close rate.

Designed to help dealerships improve their online customer engagement, its platform currently holds the nametag as the most accurate tool for identifying and analyzing all factors contributing to quality website lead generation. It examines every avenue of marketing campaigns and differentiates between organic/direct traffic and paid search campaigns across all channels to give comprehensive reports on the ones with high success rates. The platform ascertains whether visitors accessed the dealership’s website from a desktop or mobile device, a campaign, a geography, and more – even down to gender or income range. These insights will be crucial in offering a highly personalized digital retail experience.

Since customers often experience a breakdown in digital retailing due to the impersonal service rendered through chatbots, Pureinfluencer has incorporated advanced digital meet-and-greet features into myTraffic. Sales personnel can quickly initiate real-time conversations based on the user preferences gained from referral sources (like Facebook, Google, and Bing). They can set up rules that can guide an AI chatbot to better engage with a shopper, opening the door to winning more quality leads. This human touch is essential to shorten the sales cycle and improve potential deal closures, as almost 98 percent of vehicle purchase scenarios start in the digital realm.

Optimizing Marketing Spends

The final piece of Pureinfluencer’s advantage is reducing digital marketing waste while ensuring profitability.

Our platformstands out with an impressive 1st party conversion rate increase of 30 percent in the automotive retail sector, where achieving two percent lead conversion is deemed a marketing success

To this end, Pureinfluencer offers SmartSpend, which helps recover wasted ad spend from paid search, social media, third parties, and direct mail campaigns. The analytics platform works with Google Analytics to identify high-converting channels and the various touchpoints in the customer journey that contribute to conversions. This helps dealerships measure the ROI, promoting a data-driven approach to marketing decisions. On average, dealers save over $4,000 a month in wasted digital ad spending, like broad-term digital marketing campaigns.

Another prominent feature of the SmartSpend is event markers—an innovative feature that strategically flags crucial marketing strategy changes or website dynamics. Dealerships can use these markers as guides to trace the impact of events precisely, including adjustments in ad spending. Serving as reference points on a trend line, these markers have the ability to accurately pinpoint specific dates associated with strategic changes. This empowers dealers to make informed decisions, optimize strategies, and save costs without sacrificing quality human traffic.

For instance, consider a dealer who reduces their Google ad spending by $2,000. Here, the tool can showcase whether there is a loss in overall human traffic. This serves as a crucial metric, allowing dealers to see the impact of their strategic decisions in real-time and retrospectively.

A following testimonial substantiates the platform’s value proposition: “Pureinfluencer’s SmartSpend platform has helped our dealerships to easily identify and reduce wasted digital ad spend, making our marketing efforts more efficient, while improving the profitability of our dealerships,” says Richard Bustillo, General Manager of Brickell Honda, Mazda, and Brickell Luxury Motors.

Tales of Marketing Triumph

The product’s efficacy is attributed to Pureinfluencer’s determination to work with clean data.

A recent client success story substantiates this commitment. One of its clients purchased a dataset of 11,500 records (potential customers) in the market from a typical target customer source. The client’s agency proposed using OTT streaming strategies to communicate with the potential customers. But when the same records were run through Pureinfluencer’s record validation platform, only 8,400 were identified as accurate, with some records even including deceased people. This insight helped the client to reconfigure their marketing strategies, averting financial losses that could have arisen from relying on inaccurate data.

In another instance, a dealership successfully increased sales of the Honda Accord beyond its primary market area (PMA) using myTraffic’s Digital Selling tool. This dealership was situated two hours south of another more prominent Honda dealership, leading to website traffic from near and far distances.

Recognizing the possibilities of simple “price shopping”, Pureinfluencer incorporated special discounts in the chatbot welcome note to attract faraway visitors. The flexibility to customize special offer amounts based on the user’s geographic location contributed to a 30 percent increase in sales of the Honda Accords outside the client’s primary market. This showcases how the Digital Selling platform effectively leverages location-based strategies for sales success.

Pureinfluencer is synonymous with many similar stories. It follows a methodic approach to delivering all these professed benefits to clients. The team performs a thorough digital marketing waste and spends assessment 45 days after the initial technology integration. These personalized sessions are instrumental in equipping dealerships with insights needed to eliminate marketing inefficiencies while paving the way for improved precise targeting and increased profitability.

A Nurturing Environment where Innovation Meets Critical Thinking

Pureinfluencer attributes all its success to a team of experts from diverse industry backgrounds, including automotive retail, restaurant marketing, hospitality, and data science. The synergy created by this rich blend of talent, in tandem with a culture of critical-thinking, gives the firm a formidable advantage needed to consistently deliver unparalleled value. The team always prioritizes a thorough data analysis before interpretation, distinguishing them from standard marketing approaches.

When assessing a campaign’s success, the team applies the scientific-method and considers external factors such as seasonality and competitive landscape. This approach ensures decisions are based on definitive data metrics, rejecting assumptions and acknowledging the necessity to understand outcomes without specific interventions. Their dedication to critical thinking and data-driven strategies sets them apart in navigating the complexities of the automotive industry.

The Road to Continuous Innovation

With a current clientele of around a thousand dealerships and a focus on expanding into new markets and product offerings, Pureinfluencer is on a positive growth trajectory. The company remains dedicated to putting dealers’ results first and aims to continue supporting dealers in navigating the challenges of the automotive industry.

Catering to over 900 car dealerships across the U.S., Pureinfluencer understands the insecurity clients face with the onset of high interest rates, economic frustration and the impending push of EV’s from manufacturers. The company’s proven technologies will be pivotal in reconfiguring client marketing strategies to increase sales of new and pre-owned cars, service and profits.

As the automotive industry undergoes unprecedented changes, Pureinfluencer emerges as a transformative force, providing dealerships with the tools needed to thrive in a dynamic market.