Dan Curran, President
It has become imperative for modern brands to make real-life social, political, and environmental affairs an integral part of their content marketing strategy to address a wide variety of interests and better engage their audience. This is considered one of the best ways to generate organic traffic by connecting with potential customers on a more personal level. Creativity aside, marketers need to be on top of trends, strategically plan, curate, and publish relevant (real-time) content across their social media channels before the competition or better than them—a task easier said than done.
With a comprehensive understanding of today’s marketer’s need, St.Louis-based PowerPublish has re-imagined the brand marketing space with its Virtual Content Newsroom. “Brands today cannot just sit on the sideline. Investors and customers expect them to have a perspective on the trends and everyday occurrences. So, brand marketers need to play the role of journalist to engage their constitutes masses. It’s our mission to help brands seamlessly and quickly communicate with their audiences without the need of any marketing or ad-agency,” says Dan Curran, President, PowerPublish. “Our focus is for brands to break away from marketing and instead leverage brand journalism. To become a publisher (a media company) in order to own the conversation, position the brand as the ultimate thought leader, to be relevant – sensitive to the above cultural initiatives. Again, ‘marketing’ is the old world. Brand journalism is the new world.”
With this goal in mind, the company has designed its proprietary ‘content newsroom’ platform that provides marketers real-time access to trending news about their respective industries. As such, they can accelerate the content creation process by publishing contextually relevant content. The platform allows clients to instantly distribute content across all popular channels, including Facebook, LinkedIn, and Instagram.
Our focus is for brands to break away from marketing and instead leverage brand journalism
This enables marketers to increase the number of loyal followers, increase brand awareness, and ensure a higher conversion rate. “The process is extremely simple. Users don’t need any extra training to get onboarded to our platform,” Curran says. The PowerPublish platform has been equally beneficial for numerous non-profits and political campaigns who need to spread awareness and accelerate audience engagement. Leading Healthcare brands also leverage the platform to educate their patients and share a plethora of vital real-time medical, insurance and healthy lifestyle information.
More importantly, PowerPublish, is building the world’s first on-demand content marketplace. Backed by newsroom technology, brand marketers now have access to world-class freelance talent and “FREE” content publishing technology. “PowerPublish empowers modern brands to take control of their content while giving them the journalistic tools to adapt to a changing marketplace,” Curran prides.
PowerPublish’s clients pay a monthly subscription for using this intuitive platform. The company also provides access to brand journalists to assist with creating premium content Hundreds of brands are enjoying PowerPublish’s unique “We Do It For You” offering.
Such a unique brand Journalism value proposition has enabled PowerPublish to cater to a legion of clients from the insurance and healthcare sector. In fact, some of the largest insurance companies from the U.S. are leveraging this platform to increase web traffic and monetize campaigns by crafting journalist quality content. Curran believes their platform has gained immense popularity during Covid-19 due to its capability of streamlining the content creation and publishing process. He goes on to mention PowerPublish has dramatically simplified the content marketing process and significantly driven down content creation expenses. We are a logical ad agency alternative.”
“Traditional marketing campaigns have fatigued consumers. Today’s consumers want are rejecting blatant marketing and nonsensical messaging. They want to be inspired and educated. Brand journalism is the future and PowerPublish will lead the way. The saying goes “Publish or Perish!” Curran concludes.