Gergo Csiszar, Founder and CEO
There is no denying that influencer marketing has taken the digital marketing realm by storm. The vast visibility and reach a brand can generate through influencers makes it an optimum marketing strategy. That being said, to create interesting and appealing content, it is important that the brands hold hands with the right influencers with a good engagement rate. However, since the marketplace is overcrowded with tiers of influencers and imposters, brands often struggle with sourcing authentic and relevant influencers with the desired type of audience group.
Post For Rent, the Netherlands-based marketing solution provider, makes it simple and straightforward for brands and businesses. The company provides a one-stop-shop platform that offers influencer discovery and profiling, easy contracting, and all the tools and features needed to run successful campaigns. “We help brands and agencies find influencers and close deals with them in the easiest way possible,” says Gergo Csiszar, Founder and CEO of Post For Rent. Brands are provided with the opportunity to verify the influencer’s credibility, audience interest and engagement rate, brand affinity, and demographics and determine whether the influencer is suitable for the campaign or not. Post For Rent also ensures the influencer community is given the means to connect with the brands through a company application. With a click, influencers can effortlessly source campaigns, close deals, and get their content approved by the respective brands.
Post For Rent has built its platform in a way that simplifies all the processes that are associated with influencer marketing. Brand managers can collect all the relevant information, manage the payment process, the contract, content approval, and collection— everything in one place. This leads to operational efficiency as it is also easy to track all the ongoing projects, view revenue percentages, and access the operational flow.
The icing on the cake is the added advantage of an advanced search engine, campaign management solutions, and an expert, personalized in-house guidance system. Brands are provided with all necessary elements to manage their campaigns, map the accounting and track their talent management team.
The company aims to make influencer marketing entirely effortless for marketers, hence the feature of automated contracts and agreements. A usual contracting procedure requires a chain of emails between the brands and influencers, making it tiresome for both parties. However, the templates included in the platform make it way easier to close deals, and every single data point can be tracked and accessed conveniently.
Crafting the company’s success is their strategic way of handling clients. While clients are properly guided throughout the campaign, the in-house expert team renders support for any uncertainties such as payment delays or breakdown in communication. Updated reports are regularly sent to the brand managers enabling them to know the campaign performance and the key KPIs. This makes the whole process transparent, and it is one of the reasons why clients seek Post For Rent’s assistance despite having a proficient marketing team in place.
“We help brands and agencies find influencers and close deals with them in the easiest way possible,” says Gergo Csiszar, Founder and CEO of Post For Rent
The cherry on top, however, is their franchise program. Launched in Turkey, Greece, Pakistan, and Saudi Arabia, this program is targeted toward operating full service agencies or media companies expecting to enter into the influencer marketing realm and seeking a quick ‘magic pill’ with proven technology, global brand recognition and years of industry insights to function rather than setting up one from scratch. They also provide the local influencers with the app to generate leads and help the brands become market leaders.
Moving ahead, Post For Rent is poised to fulfill its core mission of walking brands to data driven influencer marketing without any hurdles and generating significant revenue from the marketing campaigns. The plan is to branch out to different units in order to take care of the SaaS, full service digital agency, and franchise verticals simultaneously. The company looks forward to becoming the go-to infrastructure provider in the influencer marketing space and working with many more prominent names in the market while educating them on influencer marketing and its wide range of possibilities. “Our biggest focus is to help notable existing agencies with great track record across various sectors of the advertising industry to become the influencer marketing industry leaders in their respective territory,” concludes Csiszar.