Hikari Senju, Founder & CEO
I know half of my marketing budget is working, just don’t know which half.” This is a common industry parlance aired by CMOs when their online advertising campaigns that consume almost 80 percent of a company’s marketing budget fail to generate considerable revenue. Most of the time, the principal reason behind a company’s unfruitful campaigns is disinteresting ad creatives, coupled with their reliance on distributing them through selective online media channels that are unable to create a personalized brand experience for their target audience and engage them. This is where California-based Omneky is stepping into the picture with a revolutionary approach to ad production.
With its AI-based omnichannel content generation platform, Omneky is combining deep learning, data-driven design, and insightful computer-generated content to help numerous companies create data-driven, personalized ads for their customers and distribute them through a multitude of digital channels. They include everything from paid social media to programmatic television and subscription streaming TV that help companies stay on top of their customer’s minds and garner their engagement.
“AI has enabled us to create meaningful content for consumers in record speed, and data is allowing us to tailor that content to create personalized experiences,” says Hikari Senju, Founder and CEO of Omneky. “Through our AI platform, Omneky reimagines advertising to be focused on personalized storytelling across all advertising channels and empowers its customers to harness the power of AI to help grow their businesses and reach new target audiences.”
Unlike most of its peers that solely rely on AI tools to generate a ton of non-personalized computer generated ad creatives, Omneky utilizes personalized data to generate smart content. Omneky additionally has a marketplace of creators that are matched, based on data, to a specific brand. By matching the creators based on their strengths, the company is able to generate engaging content powered by AI that maximizes the value provided to the clients.
Upon kickstarting any advertising campaign for its clients, Omneky increases creative testing to maximize ad performance by gathering data from digital advertising channels and uses computer vision to analyze those content pieces to develop a clear idea of the color palette, imagery, and other elements to be used in a particular ad creative. Thereon, the company runs those content pieces through AI tools to build a predictive engine based on the kind of target audience the client is catering to.
The predictive engine helps them identify creative elements for each target audience. Based on those insights, Omneky’s proprietary platform utilizes state-of-the-art generative technologies like GPT-3 and DALL-E 2 to produce a surfeit of ad creatives while incorporating all the right keywords and imagery predicted by data to increase performance for each target audience. Subsequently, Omneky’s marketplace of creators assembles all the suggested material by the AI into a finalized ad that is then uploaded for review on the client’s platform. Omneky makes advertising as easy as clicking approve. The company follows the exact methodology to launch hundreds of new ads for clients every week that consistently propel their business performance.
Through our AI platform, Omneky reimagines advertising to be focused on personalized storytelling across all advertising channels and empowers its customers to harness the power of AI to help grow their businesses and reach new target audiences
A case study further illustrates the merit of Omneky’s solution where they partnered with a Fintech company to reshape their advertising strategies and drive more customer engagement. To promote the company’s revolutionary Fintech platform, Omneky executed a multichannel strategy to create intriguing brand stories that ultimately led to a twofold growth in their conversion rate and a 50 percent reduction in advertisement costs for TV and 30 percent cost savings on ads distributed through online advertising channels.
Having quadrupled its revenue from last year, the company is excited to further strengthen its AI-related capabilities to take its path breaking competencies to the next level. Riding high on its incredible growth, Omneky is set to continue creating value for its customers and helping them confidently advertise their offerings to drive customer engagement, thereby guaranteeing continuous business growth.