Why Video Marketing Must be Part of Digital Marketing Strategy

Martech Outlook | Wednesday, June 16, 2021

Videos have dominated the digital marketing landscape for a while. They are forecasted to continue growing, so marketing through the video should be part of the digital marketing strategy.

FREMONT, CA: It’s not too complex to see why video is so popular today -- for one thing, it’s an easy-to-digest format that provides eyes a rest from the overabundance of textual content online. This would be why the world reportedly watches a billion hours of video per day. Consumers like it because it is seamless to digest, entertaining and engaging, and marketers like it because it can provide a potentially huge return on investment (ROI) through several channels. Here is why every business needs to market with a video.

To meet this increasing demand, social media platforms have all become ‘video first’ and created new video-friendly placements. At the same time, the popularity of video-based platforms has exploded and become staples of online video consumption. In combination, these developments mean that video is now seamless to make than ever and is more popular to watch than ever. The first step of the first video campaign, like any marketing campaign, is to decide on the objectives and targets.

There is an extensive range of video types that are accessible for digital marketers to use. There are plenty of videos out there. Creating an effective content marketing strategy is having a solid understanding of the role before marketers sit down and create the video. To that end, firms need to make sure both the type of the video and the channel purpose fit the purpose of the video itself. To this end, marketers in several fields need to approach audiences with a value-based offer instead of a sale.

Even though video production is not yet the seamless nor cheapest task, it pays off big time. Besides, online video editing tools are constantly evolving and becoming more affordable. And even the smartphone can make pretty decent videos already. But developing trust should be a goal on its own. The whole concept of content marketing is based on trust and generating long-term relationships. Stop selling and let the people come to customers by offering them interesting and useful information.

See Also: Fintech Solution Companies

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