Why Use Google Ads? Top 3 Reasons

Debra Morgan, Marketing Tech Outlook | Thursday, January 01, 1970

Today, the first stop to a question that needs answering is generally Google. The search engine handles over 2 trillion searches per year, which is about 5 billion searches per day.

FREMONT, CA: Suppose one is an advertiser who wants to start capitalizing on the astronomical number of searches on Google daily and swiftly earn the attention needed to grow the business’s bottom line. In that case, there is no better way to start than by signing up to use Google Ads.

Here three Google Ads benefit.

1. Google’s Massive Reach

Today, the first stop to a question that needs answering is generally Google. The search engine handles over 2 trillion searches per year, which is about 5 billion searches per day. Amongst them are people who are looking for answers to enigmas that a business can offer. If they have ever used the internet, chances are they have Googled the answer to something. If a company can help them find the answer, they are more likely to choose them over the competitors, even with an ad.

2. Capabilities That Allow a Range of Targeting

top ad management software companies

Bidding on broad keyword search terms, such as accounting software will show the business’s ad to prospects at the earlier steps of the product research process and them to fill the top of the funnel with two simple but powerful techniques:

• Capture their data with the post-click landing page and start sending them informative content that proves the firm’s authority.

See Also: Top Google Technology Consulting Companies

• If they do not convert, employ retargeting software to draw them back until they do.

Another powerful method for adding to the customer base is venturing on long-tail keyword search terms, including accounting software for freelance marketers. These normally are less expensive, and they are valued for capturing the attention of people looking for precisely what a company has to offer. Many times, people who search long, particular strings of keywords have more intention. The intent is what makes the people one reaches on Ads so valuable.

3. Maintain Full Control of the Campaigns at All Times

Earlier businesses had to jump hurdles to run ad campaigns to reach as many numbers of people. Beginning and completing those campaigns would take resources and time, which otherwise could be put to better use.

On the contrary, buying ad space with software also recognized as programmatic advertising is easy for any adequately trained employee. With some education, they can start and stop campaigns, reach the right people for the right price, and do it all promptly. That way, one can allocate the resources and the time to other pressing initiatives.

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