Why is Mobile Marketing Essential

Debra Morgan, Marketing Tech Outlook | Monday, May 24, 2021

It is becoming clear that mobile marketing is overtaking all other types of marketing when it comes to impressions, reach, and results.

FREMONT, CA: As more people have smartphones and tablets than previously, mobile marketing has become the number one means to reach the target audience. While digital marketing has scaled as a whole, mobile marketing is the top option for marketers and growing businesses. With the potential to boost brand awareness, facilitate engagement and generate sales, mobile marketing can transform business performance. As more companies begin to reap the advantages of mobile marketing, it is essential to understand why it is needed in today’s digital landscape.

If brands have ever measured an advertising campaign, they know that most impressions come from mobile devices. These factors fuel marketers to rethink their mobile-first method and slowly transform to a mobile-only marketing strategy for particular products. This transformation means that it is now seamless than ever to get users to download an app after seeing an advert. Since they are on their device, it is a mobile marketing objective at the top of everyone’s list.

Targeting users on their mobile phones lets businesses use data they never had access to before and which apps they have downloaded previously. Along with AI and proximity marketing evolution, data is making highly targeted ads more potent than previously. Brands can better understand and predict user behavior and intent, given how frequent mobile communications are compared to time spent on desktops. The decision-making data that apps and ads can now leverage was unimaginable only a few years ago.

The pace at which algorithms are learning is becoming quicker every day. The development of algorithms means that learning phases for digital ads will most likely become shorter, and the time it takes to boost ad spend and conversions will decrease. Digital marketing is bound to become profitable, albeit more competitive, and wearables, AI technology, and intent marketing will play significant roles in this evolution. With exciting ways to collect data leveraging mobile phones that users always carry in their pockets, the digital advertising game is transforming rapidly.

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