Why Businesses Need to Employ Google's Marketing Platform

By Martech Outlook | Monday, November 23, 2020

Analytics 360, available to enterprises, employs machine learning capabilities to surface further insights, observations, and statistics. Enterprise marketers can also utilize a built-in connection with Google Cloud, permitting them access to more tools to identify and measure insights.

FREMONT, CA: Google recently introduced new brands and solutions for its popular marketing and advertising products: Google Ads, Google Ad Manager, and Google Marketing Platform. The business has unified products in DoubleClick advertiser and the Google Analytics 360 Suite under a single Google Marketing Platform brand.

Below are the solutions.

1. Analytics for Small Organizations and Analytics 360 for Enterprises

 

Google Analytics generates statistics and insights to support marketers examine and understand their website traffic and assess their marketing content’s performance. Marketers can employ a straightforward report generator to get insights on their website activity and better recognize their audience so they can take steps to advance their website.

Analytics 360, available to enterprises, employs machine learning capabilities to surface further insights, observations, and statistics. Enterprise marketers can also utilize a built-in connection with Google Cloud, permitting them access to more tools to identify and measure insights.

2. Data Studio

This free tool allows marketers to generate interactive dashboards and reports, making them easy to present and comprehend. Data studio has pre-built connectors to import information from Analytics, Google BigQuery, Google Ads, Campaign Manager, MySQL, and more.

Google lately added a new feature called data blending to simplify the merging of different data sources into the same chart. Marketers can deploy this to combine data from various sources like Spreadsheets, Google Ads, and Analytics to produce reports and dashboards to demonstrate the information without the necessity for coding or SQL queries.

This instance enables marketers to mix and amalgamate a host of information from all types of data sources, plug it into Data Studio, which works its magic and discloses an easy-to- digestive report that can be personalized and branded.

3. Optimize and Optimize 360

Optimize and Optimize 360 are integrated with Analytics so marketers can swiftly understand how to optimize decisions to progress their websites. Using this tool, marketers can test and augment a website or landing page, say for a Google Ads campaign, to discover what works best and integrate customizations for the superlative combination to drive more conversions.

Google Optimize supports redirect tests or split URL test, whereby marketers can conduct A/B split tests to assess completely separate pages against each other. Optimize is a prodigious tool for testing features to drive conversions or test the most suitable page redesign method.

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