Why Businesses are Using AI-Based Data Analytics

Debra Morgan, Marketing Tech Outlook | Thursday, February 04, 2021

Businesses have started using AI-based data analytics because it will help them save more time and work productively. 

FREMONT, CA: There is no doubt that when businesses know more about their customers, they can develop a better experience for them. Using the traditional methods to gain such detailed insights can be labor-intensive and lengthy for the analysts. It can also be expensive for most corporations and small businesses. The companies have started using artificial intelligence to ensure that the customers' experience is informed and convenient during the journey. According to researchers, enterprises that use AI and machine learning can improve customer experience more efficiently than those that are not. 

The AI-based data analytics will offer the companies useful information in lesser time than the human analysts while removing human bias and error. It does not mean that the data analyst's job will become obsolete, but their part in connecting the data with the real world will become more critical. 

Here are some of the ways AI-powered data analytics can help boost business while developing the role of data analysts. 

Artificial or human intelligence?

There has been endless debate about the advantages of AI over human intelligence as automation is slowly taking its place in the workplace of almost every industry. Whether it is HR, customer service, or retail, it is certain that at least some section of a business is either improving their abilities with the help of AI or planning to do so. 

According to the market researchers, the value of AI-derived business will increase in the next few years. It is the same situation even in the field of data analytics because most of the data science tasks will be automated in the future. 

One of the most crucial advantages that AI has over humans is that the knowledge gained by it will not get lost, as it happens when an employee leaves an organization. This factor is essential in data analytics because understanding historical patterns and how datasets communicate with each other is essential for the company's success. 

The most prominent advantage of AI over employees is its power to save time. By automating various data analytics features, the data scientists can save time to focus on other vital parts that need skill and attention. 

Check out: Top Data Analytics Consulting/Service Companies

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