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What is the Importance of HubSpot in Marketing and Sales?

By Martech Outlook | Friday, July 31, 2020

In order to develop a meaningful connection between marketing and sales, it is essential to deploy the right software.

FREMONT, CA: Marketing can start to feel overwhelmed and inadequate in their efforts to deliver ROI, and the sales might start to feel frustrated with the lack of communication and unqualified leads entering their pipeline. Thus it is essential to inbound marketing and sales cohesion. But it isn't easy to know where to begin and where to choose the apt platform for business.

Some automation apps claim to be a comprehensive marketing solution, but so often fall short and leave marketing teams scratching their heads because of this disconnect. The missing pieces then need to be identified and addressed, which might mean purchasing additional software or developing and integrating a bespoke solution. This could be costly and time-consuming.

HubSpot is known for being feature-rich. The manufacturers can use it to manage their website, optimize content, manage email outreach, and promote via social media. It will also offer tips on how to better the search rankings and get better leads. HubSpot even markets its solution as a comprehensive software stack for marketing, sales, and customer relationship management (CRM).

Additionally, it makes it easy to track visitors, nurture leads, and contact them at the right time in the sales funnel. And, of course, it tracks your results, making it easy to review and analyze data. As a marketer, one wants to ensure that marketing dollars are being spent wisely, and with HubSpot, they will be able to identify trends and challenges on the horizon.

HubSpot is a:

• CRM platform. It offers a way to track all the contacts and deals in a simple, uncomplicated way. This provides complete control over the sales funnel, which brings sales and marketing into alignment.

• Marketing platform. It's an all-in-one marketing solution that enables us to optimize, measure, and automate many aspects of online marketing—landing pages, SEO-friendly blog posts, email campaigns and workflows, contextual content, and more.

• Sales platform. Prospect activity is tracked automatically within HubSpot. Sales can confidently follow up with prospects while they're warm.

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