As interactive signage gets inexpensive and more widespread, it is likely to be seen as a must-have for retailers to operate in the digital space.
FREMONT, CA: When digital signage was first introduced, it was all about displaying useful content to the right audience in a static format. As technologies advanced, interactive digital signage became more prominent, and now, interactive signage is commonplace among retailers. Today, digital signage can be enabled with interactivity, including touch screens, QR codes, social media integrations, sensors, and many more. But for retailers, making the switch from static, passive screens to interactive digital displays comes with challenges, according to Forbes. Here is more for retailers to know.
There are several factors retailers should take into consideration while implementing interactive signage. Before investing in digital signage, retailers should have a clear idea about where the interactive signs will be placed, which audience will be targeted, and what issues may arise in the location they have chosen. If a retailer is making signage interactive by incorporating audio components, the retailer should not look for noisy locations where shoppers will struggle to hear them.
Before deploying interactive signage, retailers must decide whether they want single or multiple screen display, whether to mount displays on the wall or give customers access to mobile tablets, and whether to incorporate displays into tables that allow groups to gather and interact. It is also crucial for retailers to think through how they will use analytics derived from interactive displays and what goals they expect to achieve via their analytics efforts.
Retailers must plan to develop content for their interactive signage and how to potentially incorporate technologies like sensors, near-field communications, speech recognition, and the internet of things. Finally, interactive signage can include data derived from the interaction, user identification, and environmental factors. Combining these data and taking things to retailers’ full potential, offer immense opportunities for enhancing business.
Undoubtedly, investing in interactive signage will put retailers and their businesses on the most productive path in the years to come.
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